Branding is the process of giving meaning to a specific place by creating and shaping a brand in the consumer’s mind. The brand exists only in the mind of customers if the branding is of a top-notch level. Every brand hold story which branding depicts to their viewers. Each one of these interactions tells a story to your customers.
Undoubtedly, the brand’s goal is measured in the way the consumers perceive it. Hence, everything matters when it comes to design the strategy to project your brand, from the look, the smell, the touch and in cases of consumables, even taste. DNY hospitality – brand designing company helps you blend together different brand elements like the company’s name, logo, colour palette, letterhead, etc. to build a remarkable identity.
Brand designing is key components of your brand strategy, be it internal or external. Consistency ensures retention. From your brand logo, company presentation, signage board, packaging, uniform or menu design —everything demands a constructive consistency. That’s what we promise at DNY, your one stop restaurant consulting and branding partner.
If your branding is strong enough you can cover all these points:
Concept Creation & Brand story
A great brand concept ensures the below mentioned agenda-
Brand’s value & success
The concept creation of the restaurant when done correctly can have a big impact on turning outsiders into the guest. The story line that the brand communicates is through its visual appearance. The brand language and the visuals when follow a particular direction, that’s called a “Great Concept”
The design considers many factors like the logo on the entry door, the way finding signs that direct the customer to the restroom or the placement of the menu boards. The centre of any restaurants is its dining room, which should be welcoming and comfortable. The layout of the kitchen is as important as the dining room. So, the size of the kitchen and the type of food you are serving will dictate the kitchen layout. Some restaurants have such an eye catchy designing in outside areas, such as deck or patio it automatically turns viewers into guest. We at DNY Hospitality, make sure your restaurant concept is depicted visually by the aesthetics and branding.
With the Concept Development and Brand top-notch designing, the customer connects with the brand naturally, he already starts feeling and imagining the story that the brand is communicating, wants to visit the place repeatedly because the vibes are absorbed. Bottom line says “Successful Restaurant sells a concept first, and then the product”
Brand Naming: A strategic “Naming a brand” process is the main part of your brand identity-building exercise.
Your brand name isn’t just how people define your company; it’s your core value, it’s your opportunity to differentiate yourself from your competitors. It’s to develop an affinity with the target market and master the base step of your brand recognition.
A strategic plan, we create for you at DNY hospitality, ensures that your brand has a “NAME” that relates to the core values, principles and vision.
The Prerequisites for your Brand Identity Naming Strategy
Brand Identity Objectives
We at DNY hospitality understand your pre-defined clear set of objectives. What do you want to accomplish with your naming strategy? What does your business mission define? If your brand was a song or an animal, what would it be? These principles make us understand the exact brand persona, you have in your mind. We then develop a name for your brand which exactly defines that persona.
Next important step you need to take before you name your company/brand involves understanding who you are. And what you want people to think when they see your business. These are the mentioned points that your brand undergoes for determining core brand identity-
The brand vision: What is the purpose of your company’s existence?
The brand mission: Where do you wish to reach and what is your target?
The brand values: How you deliver on your promises?
3. Create your customer’s personas
If you don’t know who is your type of customer, then you’ll have a much harder time choosing a brand name and brand identity. We recommend when you begin your brainstorming sessions with us, the clear picture of your target market should be on your mind. A distinct user persona or set of personas that we use together to examine your brand ideas from a customer’s perspective.
The user personas will allow you to step into the shoes of the customer you wish to sell your products and services to. The name selection depends much more on that aspect.
Brand designing is key components of your brand strategy, be it internal or external. Consistency ensures retention. From your brand logo, company presentation, signage board, food packaging design, uniform or menu design —everything demands a constructive consistency. That’s what we promise at DNY, your one stop restaurant consulting and branding partner.
If your branding is strong enough you can cover all these points:
The concept creation of the restaurant when done correctly can have a big impact on turning outsiders into the guest. The story line that the brand communicates is through its visual appearance. The brand language and the visuals when follow a particular direction, that’s called a “Great Concept”
As rightly said a BRAND is a “Value” or “Fusion of Values” given out for a particular need to the market. Branding & Food Logo design is the “Language” that conveys this value with a visual impact.
Food Logo Design
Logo is the face of a company & is the most prominent visible representation or a recall value of the company.
A unique identity is established by a logo with its graphical display that allows the customer to identify the core value of the company.
In branding and digital marketing, logo design is shorthand way of representing the company. Logo is a visual component of a company, & appear on brand packaging, menu, websites & business cards of the company. Therefore, they should be unique & well-designed to add to the success of the brand or business. While with variety of colours, typography, & visual vector elements, the logo helps in projecting a kind of right information about the company.
Implementation in F&B space
A uniquely well-designed logo determines a professional, established and well-designed restaurant brand. Your logo conveys a message to customers that speaks volumes about the quality of your food and the level of your customer service.
Our DNY team of restaurant branding experts is equipped with the restaurant industry insight and design skill necessary to provide you with a creative mark. This implies to be the true representation of your restaurant’s vision. A color palette and tailored typographic design, your logo will become representative of your restaurant within your market.
What is the importance of having a unique Food Logo Design?
Research proves that a user recognizes and relates to images & graphics faster than written content. A brand logo can reach the potential customers and communicate about the brand, why someone must buy their product / service. It communicates to a customer visually on behalf of brand’s menu plan, restaurant interior and vibe and the overall experience. Good logo is imperative to have a carefully designed logo because-
Creates a visual representation
Hence, solidifies consumer loyalty
Also, gives a high impact to the brand’s vision and,
Logo is the recall value
A food logo design also implies a sense of professionalism when compared to substandard logos of competitors. Therefore, swaying the consumers towards the company with a professional attitude.
The brand’s trust is more likely witnessed when users respond positively to the food logo design. This leads to an increase in revenue directly.
DNY Hospitality’s Logo Design Service –
We at DNY help you identify your vision towards your brand, the USP, core values & principles – to create a unique food logo design.
We take first hand inputs about your brand in the most creative way, our questionnaire stated as below-
If your brand was an animal, what about it be?
The answer to this helps us understand the real nature & structure of logo. Intense/ less intense/ wild/ young/ soft/ cleaver/ etc.
2. If your brand was a song, what about it be?
The answer to this enables us identity your brand language, the tone & voice.
3. If your brand was a country, which one would it be?
The answer to this helps us identify the real original of your product or service. And how can your brand be justified to its look to prove that fact.
DNY hospitality – The menu design consultant believes “The brand logo design determines a brand’s vision; however, the menu design determines its character”
A food brand operating as a dine-in facility or having a delivery-only concept, in both the cases menu design plays a vital role. The dishes been prepared excellently is the fact, however if not presented well at the time of decision making /ordering, brand losses half the credibility.
It’s well said – a great way of presenting grabs 80% of the attention before the actual dish grabs 100%.
Prior to designing a menu, its crucial to technically plan a menu with recipe standardization, costing SOP and MRP evaluations. Here’s Step by Step Guide to Menu planning by Hospitality, Click Here to know end-to-end about the right process of menu planning.
Good V/s Great-
A great menu design should convey your restaurant’s personality, be designed to achieve your restaurant’s underlying goals. And ultimately entice customers to place an order. There’s a psychology to menu design that dictates color, placement, and pricing. A well-designed menu will not only appeal aesthetically to your customers, but it might actually drive your average ticket up. Don’t throw everything but the kitchen sink at your menu, leave the thought to the restaurant branding experts and menu design consultant — DNY Hospitality!
DNY Hospitality – Menu Design Consultant designs Brand Menus with 5 focus points-
Proper sections category-wise
Appealing names and tongue-catchy description.
Visual Impact with photos of USP
Not putting emphasis on MRP
Color palette & mood board
Importance of a Right Menu Design
Menu design implies not only visual image or illustrations, but has a overall structure in content, brand’s vision, USP’s & direction in branding.
Having proper sections, category list and dividing menu in parts enable a quick decision making and thereby boosting revenue.
Appealing names and descriptions help a customer select a dish as per their preferred taste palate, spice levels, ingredients preferred & appetite. A menu design consultant is well experienced in setting up food menus and designing them for a brand.
Branding is a set of activities which create a direct impact on customer’s mind for brand’s USP. Usually menu design consultant advice for a brand identity to resemble it, so do we.
Visual Impact to a Menu
Visual impact is highest achieved with high quality dripping food pictures and having a story line for each of USP dish. Mind of a customer is now very inquisitive to know what the dish must be like, and here’s how it’s sold.
Selecting colors based on the target audience and the theme of the restaurant. Different colors have different psychological effects on a viewer, so your color scheme will help to set the mood of a restaurant as well as draws attention to certain food items.
Appealing typography will communicate a restaurant’s brand and result in a legible menu. Selection of fonts may depend on a number of practical factors, such as the amount of text needed to comfortably fit on the page. Using more than one typeface – say, to distinguish the names and descriptions of menu items – may help to guide customers through the menu.
– by DNY Menu design consultant
Employee apparel is an often-overlooked opportunity to expand the reach of your brand personality. Well-designed apparel has the ability to transform your team into an extension of your brand, maintaining the clean look and feel of a uniform, without the monotony. Keeping staff apparel in line with your brand image makes a huge impact on the customer’s perception of your brand, and we can outfit your team from head to toe.
We help in creating a wacky concept. That goes on similar lines with respect to the brand logo, interiors, packaging, and the menu. Theme for the outlet interior and exterior by implementing an eye-catching interior.
In addition to this it is also the design, creative options for effective counter communication and visual appearance. Restaurant Theme Development Includes suggested designs for crockery, tabletops, colour combination. Like-wise also includes brand logo, table cloths, hanging accessories, facade, exit door, roof and floor.
Wall colour, lighting, furniture, table settings, music, and decor all play a huge role in the overall impact of your restaurant. It’s also important to make some basic decisions about decor pretty early on in the planning process and procurement.
Consistency Is Key – Restaurant theme
The restaurant’s identity should be consistent and harmonious to create a comfortable atmosphere. Restaurant theme concept consistency is twofold: it needs to be cohesive and it needs to remain constant. This means that all the different aspects of your establishment need to have some common thread. First step is to established a menu and style you’re happy. It’s important to stick with it. While seasonal changes can be a great way to keep things fresh, the overall tone of your restaurant should stay the same.
Because returning customers can know what to expect, give accurate recommendations to their friends, and enjoy the experience again and again.
It all starts with —
A Great Concept
An Apt Story Line
Perfect Brand Content in the Interiors
Relevant Mood Colors and Palate
Proper Material Selection for a low cost yet classy design
We help you not only identity the right quality. BOQ required for food packaging, but also custom make the designs.
Process always starts with 3 crucial questions before designing your packaging-
What is the product?
Who’s buying the product?
How are people buying the product?
A brand design is aligned in a particular direction. With a story line, wacky taglines, tempting colors to convert to hunger & lot many factors that affect your brand selling.
Identify the Right Food PackagingDesign
Food packaging design is one of the most crucial part of the restaurant supplies. Your packaging is meant to communicate a purpose. What your brand stands for?
Packaging is powerful because it tells consumers why your product and brand are different. Great packaging is specially significant for new restaurants. Because packaging protects against damage or contamination . It prevents product spilling or leaking. Food Packaging plays such an important role in the preservation and marketing of a product.
Packaging is an essential medium for preserving food quality. Minimizing food wastage and reducing preservatives used in food. The packaging serves the important function of containing the food. Protecting against chemical and physical damage whilst providing information essential to consumers.
Many of the food packaging design factors focus on the marketing aspects. But the packaging central role is providing a functional solution to businesses and customers.
The primary role of packaging is improving product protection, safe storage and transportation of food items.
Packaging should ensure product’s longer product shell life, durability and protection against poor handling. Packaging Design also provides an easy movement of the product from you to the customer.
For you to enjoy packaging, you must prioritize the customer. Product packaging designs focus on the preferences of the customers. Customers face the bad and the good of designs.
Design Vital Elements –
Packaging is a vital element in marketing and advertising for restaurants. For the customer, it is the first point of interaction with the restaurants. First impressions influence a customer’s long-term perception of the brand. Packaging design determines the reception and success of your product. Captivating packaging designs always carry the day. product packaging design features help in connecting with customers and building brand identity. Well designed and branded packages leave a strong visual impact on customers thus making them memorable. Customers will buy the products as they stand out in stores shelves.
Branded food packages assist customers to spot out or relate to your products. Such product packages comprise unique and well-displayed logos and brand names.
Restaurant Kitchen Planning is technically planning a commercial kitchen with required equipment & civil electric setup. DNY hospitality is a kitchen planning consultant in India & USA. In the Restaurant consulting, Kitchen plan is the first step that DNY starts with, because multiple other factors depend on a right kitchen plan. The Kitchen plan depends 100% on the menu plan and cuisines that one wants to operate from the kitchen.
A Great Restaurant Kitchen Planning ensures below specific goals
Optimum Space utilization
Proper sections created to handle multiple cuisines
Multi-use of Kitchen Equipment
A detailed plan & design with exact specifications of materials to be used.
A Right civil, electrical, drainage and storage planning
Customized sizes of Kitchen equipment, with an aim to use in smaller kitchen areas.
Ensuring a high-quality gauge of steel or material of equipment.
Ensuring Staff feel at comfort in the kitchen environment
Properly planned exhaust & fresh-air system.
Ensuring the kitchen is apt for gas cooking or induction cooking.
DNY team ensures the kitchen planning based on all the above factors in a commercial kitchen.
These are the most important 10 layouts needed to design a commercial restaurant kitchen
Technical layouts for Kitchen equipment
Technical Main layout of kitchen
Detailed Equipment specification
BOQ for required cooking equipment
DNY, creates these layouts before the execution starts via third party contractors.
Process of Working –
We would determine the area of kitchen to be used as per the cuisine finalized, design an intelligent restaurant kitchen technically to ensure highest space utilization and comfort. We don’t deal in second-hand equipment.
The specification and layouts defined are in exact detail of the quality recommended. The vendors who manufacture follow the guidelines and qualities defined by DNY. The civil execution is taken care by third party contractors, we monitor them remotely.
Importance of Kitchen Planning
An intelligent kitchen ensures lowest space utilization, customized multi-use of equipment & multi-brand operation from same cloud kitchen. This thereby saving monthly running cost of higher rent in larger space. The excellence in setup is achieved by detailed drawings of each segment in a commercial kitchen.
Majority of kitchen plans can be used for future franchises in multiple locations. One-time standardization is crucial for a brand, in terms of having qualities specified, type of design specified & a standard sequence of placements. May it be a QSR or a delivery kitchen or a bar, a right kitchen and bar plan ensures ease at operations.
Having 30% of bar menu with USPs & wacky cocktails.
Making the menu interactive with use of wacky language & description
Using apt ingredients as per the costing estimates
Ensuring to add points to quick decision making for buying
Ensuring apt presentation & use of glasses
DNY creates top-notch recipes, with a detailed recipe manual for each cocktail in the menu. Standardizing the recipes ensure a consistent taste thro-ughout, consistent cooking style of every chef in the team, reduce the dependability on particular staff member for the expected taste and aim a scalable future expansion.
Food Costing SOP and MRP Evaluations
DNY sets up a costing algorithm for defining the cost of every cocktail in the menu. Costing SOP is developed hand-in-hand with measured grammage of ingredients in each recipe & their cost price. MRP evaluation is done based on the business fixed cost, running cost and food cost calculations.
DNY Hospitality is proud to share is our expertise in the Lounge Bar’s segment of Hospitality. We have a wide range of experience in this field with successfully setting up night clubs, lounge bars projects like Guzzlers, Same Place Same Time, BuckingRum Bar, Bar Station and many more. Lounge Bars are one of those projects in which we feel extreme creativity is required and feel we are very well possessed with the right tools for it.
At DNY, we believe that one of the key elements to the bar design is capturing the interest of the customer so that they stay for the evening rather than move onto another bar. Not only this, but at the same time the staff being at the highest of their comfort with cocktail making, bar menu & mixology.
We do this by creating functional interiors that visually stimulate the senses & an apt technical design of a bar. Comfortable seating arrangements are integral to this, as is creating an environment in which people be at ease and away from the stresses of the hectic pace of life.
We also take in to account the ‘hub’ of the bar, we carefully plan out the right amount of stations, making sure that everything fits and is in exactly the right place, thus achieving maximum efficiency behind the bar. Serving the customers quickly and avoiding queues is paramount to a successful operation.
DNY Hospitality provides restaurant SOPs, restaurant operating proceduresconsultation in the end-to end services for a restaurant setup. A success of a restaurant depends on how effectively the restaurant SOP’s are followed and kept a track of.
DNY Hospitality develops the restaurant SOP’s as listed above, customized for your type of setup. For a delivery kitchen or a cloud kitchen the SOPs would be quite different from a Bar or a Café. Depending on number of different cuisines a restaurant wants to start, there would be customised SOPs altered for kitchen for ensuring maximum productivity of the team.
Your Staff is hired & trained by DNY professional team of head chefs and corporate chefs. Owner is trained for staff management SOPs, guidelines to reporting & business procedures. In addition, check on operations, monitoring the processes and surprise audits is a must recommended for the owners.
DNY Hospitality – an expert Restaurant consulting company In India & USA, that provides culinary training for Restaurants & Hotels. With a team of head chefs and corporate chefs, DNY is been able to provide the best culinary training & Restaurant staff training.
Once the first step of Menu planning is done & recipes are standardized, the next major step is having the menu executed & trained to the team.
Training for use of right portion size and gramage of ingredients.
Training for proper style of cutting and chopping
Use of styles of vegetable shapes & sizes for different cuisines.
Food plating & presentation skills
Mock Trials before soft launch
Menu knowledge training for the team
Training for service team, serving styles, etiquette, menu knowledge, ingredient specifications, customer handling in case of complaints
Feedback analysis & improvements.
During the Culinary training and food trials, the restaurant team performance is analysed by DNY team and required training is provided. DNY aims at 100% efficiency in team training, so as to the business operates with a great structure in place, along with a tempting menu.
Operational SOPs are also a part of kitchen team training, to ensure correct inventory management, ordering and receiving structures, kitchen log book, wastage book & shift-wise mise-en-place procedures.
DNY Hospitality is a one-stop solution for your Restaurant consulting & Procurement & Liaison for setup. DNY liaisons with A to Z vendors for procurement of restaurant & hotel supplies.
We are associated with direct manufacturers and suppliers for restaurant & hotel supplies, we introduce you directly with. With our guidance in fixed qualities & BOQs for each segment, procurement becomes easy with exact product deliveries as stated, avoiding any quality issues from manufacturer’s side.
To automate the process, DNY hospitality has launched an E-store – The Restaurant Store – TRS for making Procurement & Liaison digitized for a Restaurant business. TRS is an E-commerce portal, a one stop solution for restaurant supplies.
We create a wacky concept that goes on similar lines with respect to the brand logo, interiors, packaging, and the menu. Theme for the outlet interior and exterior by implementing an eye-catching interior.
To begin with the actual Guide For Cloud Kitchen however here’s a short introduction on cloud kitchen. A Cloud Kitchen is a backend operated kitchen that accepts incoming orders only through online ordering systems for home delivery, having single or multiple brands setup in the same kitchen with no dine-in facility.
Starting a cloud kitchen is a great idea certainly even in a low footfall area, since there is no dine-in facility. These are also termed as Virtual Kitchens or Dark Kitchens or Ghost Kitchens or Delivery Kitchens. It can be a multi-cuisine operated restaurant kitchen or a particular specialty cuisine, the major standout feature is its operated with 100% focus online.
Guide For Cloud Kitchen : Future of Cloud Kitchens!
With an immense increase in use of technology by the end user, there is a swift rise in use of food ordering platforms like Zomato, Uber Eats, Swiggy and more. The shift to delivery-only model has become possible with this substantial growth of use of food technology apps.
Let’s think about a customer for a while now for instance dining out Research shows a customer steps out of house 70% of times because he was hungry & 30% of times when he wanted a casual outing experience. When food ordering is available with an ease of 3 clicks on phone, he would skip out dining out 70% of times now. Dining out would be more of an experience than the food.
Millennial’s drive this trend with disposable income demanding digital having phone-friendly solutions. The Next-generation will make it more pronounced, who have grown-up with the internet and smartphones enter the E-Marketplace food-tech. Looking further forward, advances in kitchen automation, drone delivery & the continued growth of the digital economy seem to give cloud kitchens an advantage over age old traditional buying methods.
Rise To Digitization
This gives a rise to cloud kitchen concept in hospitality industry with maximum number of seats reserved by the technology-beings. In 2020, because of the pandemic Novel Corona virus, technology-beings have shifted their businesses online, with work-from-home being the new normal. Online food ordering has further seen a hike not only in corporate areas but now in residential areas as well.
Guide For Cloud Kitchen : Pros & Cons of Starting A Cloud Kitchen
Technology Driven Business
Scope to multiply revenue by just adding multiple cloud brands in same kitchen.
Operating with a low monthly operating cost, low rent.
Lesser risks of loss, with easy-to-operate SOP’s
Better online visibility
No on table service hassle
Lesser Staff to operate
Lower Capital Investment. No extra investment on interior or look-n-feel
Scope of designing a smart kitchen with custom-made heavy duty and low-cost equipment.
Great online feedback mechanism. 100% focus on food, delivery & packaging for a best customer experience.
With great food quality and taste, quickly gaining loyal customers.
Access to user data and real-time adaptability
Digital Awareness without spending very high on online marketing
Dependency on food ordering online aggregators for sales
No physical customer interaction
(Avoidable) Ignorance in maintaining kitchen hygiene
High dependency on logistics support
(Avoidable) Higher risk on online reputation and sales, with a few negative feedback.
Guide For Cloud Kitchen : Types of Cloud Kitchen Models
There are very new concepts of cloud kitchen that are emerging day by day in the Indian market. Following are all 7 types of models, you can look for as per your budget and concept that fits best to you.
Standalone Cloud Kitchen
Cloud Kitchen Chains
Shared Cloud Kitchen
Restaurant plus Cloud Kitchen
Home Based Cloud kitchen
Co – Working Facility Management Cloud Kitchen
Super XL Cloud Kitchen
Guide For Cloud Kitchen : Standalone Cloud Kitchens
Standalone cloud kitchen is nothing but a single location operated business with single/multiple brands running under the same facility. This is the way most of the startups get involved in the cloud kitchen business, with only starting with single location. The Concept of Multi Brand Cloud Kitchen was first established by DNY Hospitality in Year 2013.
Investors with high budgets to infuse in the concept of cloud kitchen business, usually start with multiple locations/cities. There are many food brands who have started with standalone model and now have become a big size, multi-location/ multi city organization.
Shared Cloud Kitchen
If you are new to the hospitality industry and don’t want to invest in your own facility and setup of a kitchen, sharing cloud kitchen is the best option for you. This is one of the ultimate hack we suggest, where you don’t invest anything in setting up the place and get a ready cloud kitchen at a fixed Rent + Maintenance. What you invest here is only on creating your brand and marketing it. However, we have also seen cloud kitchen chains being operated in shared cloud kitchen concept and expand quickly.
Restaurant kitchen plus Cloud Kitchen
Many existing restaurants/cafes/ QSR’s in India are working on this concept. This is a concept where you have a physical location where customers walk in, but there are multiple other brands being operated under the same premises kitchen. As per the restaurant interiors and brand language, you can only find the primary brand. A Very famous and legendary brand “Hardeep Punjab” can be a right example of this concept. Hardeep Punjab is a 35 Year + Old North Indian brand which is seen in the front end, but also has two other brands “Flavors of Punjab” and “Red Bell-pepper” running online under the same premises. Which a customer would not find it from the interiors and restaurant setup.
Home Based Cloud Kitchen
Home makers can now operate their brand from home, with a very short and sweet menu, minimal capex & running cost. There are few brands who are working on a similar concept like “Sugarlipss”. Sugarlipss is a unique home-based cloud business for premium cakes & bakes. With having very low capex / Opex cost this concept gives a very High ROI within 6 months. Home based cloud kitchen can also be a one man show.
Mostly with growing awareness, now businesses have started to adopt co-working, which is not only a shared cloud kitchen concept but a very unique way of real estate investment.
Co-Working shared Kitchen Spaces are large kitchen infrastructures setup with all Equipment and utilities required to run multiple Cloud kitchen businesses. These are sectioned as per different cuisines, so can be used by multiple restaurant brands. This concept can be setup anywhere from 1000 sq ft – 2500 sq ft space with 5 – 12 restaurant brands running comfortably. In this concept we’d help you setup the facility and lease out to multiple Restaurant Brands. Source of revenue is fixed Rent and revenue sharing.
For Small business owners, it’s a win-win model because they would just plug-N-Play their brand into ready space. Here the commercial investment for them is almost negligible, however they deal in with shared revenue / fixed rent with facility owners.
Super XL Cloud Kitchens
This is again a brand-new concept for cloud kitchens, where you need a minimum of 1000 square feet space with 10 plus brands in different cuisines running under single entity. In this concept your one-time cost of facility setup and brands is higher, but you have multiple sales-channel for revenue.
What is the Investment Required for a Standalone Cloud Kitchen?
This Guide For Cloud Kitchen covers every base so here’s investment breakup. Standalone cloud kitchen can be single brand or multi brand setup. You need a investment of anywhere between 6 lacs to 8 lacs for a 300 square feet space. However, if you plan multiple brands the investment is around 20 – 30 % more per brand and not multiplied into number of brands. There are Ultimate hacks to setup a Cloud Kitchen under 7 lac rupees which DNY Hospitality helps you in.
Guide For Cloud Kitchen : Breakup of Investment for a Cloud kitchen (300 Sq ft Approx) :
Approx. Setup Cost for a Cloud Kitchen /Approx. Investment required in Cloud Kitchen setup
Civil, MEP Setup, Security Systems
Kitchen Equipment, Exhaust &Fresh Air Systems
Kitchen Utensils/ Accessories
IT setup (Software & hardware)
Branded Food Packaging (Approx. 2 Months Stock)
Raw Material (Approx. 1 Month Stock)
So Now you know what it takes to setup a cloud kitchen, it is important to understand your operations “Fixed cost” and “Variable Cost” as well. Before you could invest your hard- earned money into a business, knowing your running cost will help you plan accordingly.
Fixed Cost For a Single Brand
Kitchen Staff Salaries (Approx 3-4 People)
(22% – 26 %) of Sales
(3% to 5%) of Sales
If you smartly plan to start Multiple brands under the same kitchen, having a single department of cuisine then your operations cost remains the same, and you have multiple sales channels for revenue.
Guide For Cloud Kitchen : What are the licenses needed for Cloud Kitchen Business In India?
(Requirements of cloud kitchen/ Legalities in Cloud kitchen)
Fire NOC for the kitchen facility, from fire department
Local Authority License (Example In Mumbai, Need a BMC license)
What are the Additional Documents required for starting this business?
Company named Bank Account
Step-By-Step Guide For Cloud Kitchen & Importance of each step.
1.Market Feasibility Study, Market Research and location finalization
The reason behind the low investment needed to open a cloud kitchen is the real estate cost. In the cloud kitchen model, the location doesn’t have to do anything with footfall, parking space, and high-end site. However, it does have a lot to do with hygiene, smaller space to operate and proper water supply. There are companies who guide you with proper area analysis with what best cuisine in working in that area, area orders cuisine-wise, footfall type, audience preference, demographics of audience, competition analysis and every small detail about the acceptance of menu in the specified area. One of such company is “DNY hospitality”, with 15 years of experience in setting up kitchens with a correct guidance.
Importance – If you know your market well, age group, dynamics, you are already in a right direction of winning.
2. Business Model & Budget Allocation
From the above-mentioned types, you need to choose the best suitable type of business depending on your budget. A proper business plan, running cost evaluation and capital investment is created by DNY hospitality. Thumb rule for a right plan is opt for a model which involves a lower investment and high returns.
Importance- Just to start a business without evaluating your pocket, makes no sense. If you’re applying for loans, you may need to submit a proper business model to be eligible for a business loan. On the other hand, every penny known, is always utilized in a right direction for a right purpose.
3. Most Acceptable Type – Introducing a concept of multi-brand operated kitchen
The biggest advantage of starting a cloud kitchen is, you can introduce 2, 3 or 4 brands under the same premises, since the kitchen is not present for dine-in seating customers and only available online, adding multiple brands and marketing them individually online is the biggest game changer. You do operate out of a single operational running cost example paying rent, electricity, staff salaries, etc for a single place, however the sale channels to your kitchen being multiple. The idea for running a successful Multi-Brand Cloud kitchen from a single premise is “Multiply the revenue, decrease the cost”.
4. Menu Engineering, Cuisine finalization
As per the survey in a specified location, a successfully dominated cuisine is identified, and Menu is planned in a strategic format. Menu engineering is a process of menu creation with detailed recipe manuals and cost structures. A standardization in recipe and cost structure is as important as the food-tech.
Importance – Menu is the backbone, a well-planned menu ensures a unique value proposition, operational excellence, easy expansion and a great brand recognition
The consistency of your recipes is the priority here for you to have an expandable brand.
The kitchen is technically planned to maximize the number of cuisines/dishes you wish to produce in a compact area. The kitchen technical plan is created and executed by experts like “DNY hospitality” below listed detailed technical layouts
Main Kitchen Layout
Fresh Air Layouts
Kitchen Internal Nani Trap System Layout.
Electric load calculations
Importance – An intelligent kitchen ensures lowest space utilization, customized multi-use of equipment and multi-brand operation from same kitchen, thereby saving monthly running cost of higher rent in larger space. The excellence in setup is achieved by detailed drawings of each segment in a commercial kitchen.
6. Procuring the Right Kitchen Equipment
The equipment required in a kitchen depends on the type of cuisine you’re planning to start. However, there are some basic equipment that is common for all commercial kitchens, like –
Cooking Equipment – Cooking Essential equipment includes ovens, electric or gas ranges, grills, deep fat fryers, etc.
Refrigeration Equipment – Refrigeration equipment ranges from commercial refrigerators, deep freezers, ice machines, and beverage dispensers.
Storage Equipment – Storage equipment includes shelves, food storage containers, drying, and dunnage racks, carts, etc.
Food Preparation Equipment – Food preparation equipment ranges from food processors, mixers & blenders. Small-ware equipment such as knives, veg and non veg cutting boards, mixing bowls, pans, pots, etc., are also required for preparing food in the cloud kitchen.
In the case of multi-brands, you can utilize the same kitchen equipment to prepare different types of food. One such E-marketplace that helps in procurement for restaurant supplies is TRS – The Restaurant Store
Importance – Kitchen equipment have different qualities and specs, usually vendors skip to provide complete information. Before you invest for it, we determine the exactness of specs, customizations, material, to ensure vendors follow the same.
7. Brand Ideation
The most crucial step is the process of ideation and concept development. Majority of entrepreneurs give this a last priority and end up re-working on later. Remember- the first impression is the last impression. And in a delivery only concept, your brand identity is the first thing that a customer notes. The second call to action is actually ordering from you, first being whether the name of brand has impressed him or not.
Importance – There are single centric brands doing better than random, because their brand identity is aligned in a single direction or cuisine. Customer wanting a biryani will first opt for a “biryani centric” brand rather than a multicuisine one.
8. Logo Designing
A well-designed logo should be developed that depicts a professional, established, and well-designed restaurant, with a creative mark, meant to be the true representation of your restaurant’s vision. Paired with a color palette and tailored typographic design, your logo will become representative of your restaurant within your online market.
9. Food Packaging Designs
Being an online kitchen, the only way to gain a customer’s trust is through a perfect food packaging design and type. There must be no spillage of food from the boxes, the stickers should be used perfectly, and boxes should represent a unique design of your brand and logo.
10. Recipe Standardization
It deal to create top-notch recipes considering the target taste palate, acceptability in market and comfortable preparation procedure. In the process it involves constructing a full Recipe Manual for each dish in the menu.
Importance – Standardizing the recipes ensure a consistent taste throughout, consistent cooking style for each chef in the team, reduce the dependability on particular staff member for the expected taste and aim an easy future expansion.
11. Food Costing SOP and MRP Evaluations
Food costs average in a food industry varies from 21% to 28%. An algorithm that can define the cost of every item in the menu is through which a business knows it’s food cost. Costing SOP is fixed as per the recipe standardization and the MRP of menu items is derived.
Importance – Business is “knowing your cost”. With an exact food cost evaluation, you determine your profit margin, wastage patterns, monthly raw material expense, recipe standards. Production of food is a manual process, errors with quantity is bound to happen, knowing your food cost enable you determine these errors quickly to be addressed.
12. Tie up with online delivery apps and sale channels
Once the brand is ready, you need to decide on the technology to accept orders. The biggest food-tech delivery platforms such as Swiggy, Zomato, uber-eats, etc. that accept online orders on your behalf and also deliver the food to the customers. These companies usually charge 22-25% of your revenue per order.
Importance – Since a cloud kitchen relies solely on its online presence to draw in customers, it’s important to maintain good ratings on these aggregators which is achieved by marketing strategies and consistently good food quality, packaging, branding etc.
13. Raw Material Ingredient Sourcing
After having a well-planned kitchen design, the next step is getting the supply chain process ready for raw material and ingredients. Local vendors usually tie-up on contract basis and delivery daily required ingredients. Here, its crucial to filter out the retail stores and target only the wholesalers. The food cost depends directly on what price are you sourcing ingredients at.
14. Staff Hiring and Training
The secret behind a successful business is the cloud kitchen staff / team that works for it. It is very important to hire a expert team in the particular cuisine. If it’s a multi-brand, the staff hired should be “multi-cuisine” expertise. The average salary of the Chef at Commi level 1 is Rs 14000- Rs 16000, while that of helpers and other staff salary range between Rs 8000- Rs 9000 based on their work. For a single cuisine, not more than 3 people will be required for a cloud kitchen.
15. Point Of Sale Technology Needed For A Cloud Kitchen
The entire online food ordering and delivery system are heavily dependent on the proper acceptance of food orders. It is also essential to keep track of the number of orders incoming from the various online ordering platforms. Tracking of orders and detailed reporting is essential for the smooth functioning of restaurants. Select a POS that is customized to suit the requirements of the online ordering website.
16. Operational SOP’s –
For a successful functioning of a cloud kitchen, these are the important restaurant SOP’s required to be followed by the team
Kitchen Team Daily Checklist
Wastage Control SOP’s
Storage SOP’s & FIFO (first in first out)
Order taking SOP’s
Importance- Operational excellence, a company structure and success is achieved when your team knows – Who reports to whom, which ingredients should be stored in which temperature, how to avoid wastages, what is the right ordering procedure, kitchen standards etc.
17. Marketing Your Cloud Brand
For a cloud brand, marketing becomes even more necessary as it becomes the single source of revenue through online portals. Since you are not spending on location and other maintenance costs, you can keep a sum aside for marketing. The proven strategies for marketing have been first building a good organic presence on food ordering websites, having your own website created and marketing, Social Media marketing to be strong, menu leaflets to be distributed in residential and corporate areas, planning of good offers, meals, discounts, special dishes has always proven to get good results for a cloud kitchen revenue.
To summarize here and hope that this Guide For Cloud Kitchen was helpful for you. Contact us for consultancy regarding opening a cloud kitchen.
Cloud Kitchen Under Rs 5 Lacs have a great potential in the Hospitality industry, especially when the concept is focused on leveraging the assets for multiple sales channels. If you have a knack towards cooking, beginning with start a cloud kitchen business is a superb idea. You might be wondering about the cost required for starting a cloud kitchen.
Starting A Cloud Kitchen Under Rs 5 Lacs?
You do not need to worry much about it because it is fairly possible to starting a Cloud Kitchen Under Rs 5 Lacs. We have been in the industry for a long time and the idea to start a low-cost cloud kitchen is fairly a researched model. You will read below about the five practically feasible hacks. These will help you get high profits with a limited cost of operation
1. Get a Flying Start to a cloud kitchen with Co-working
Co-working refers to sharing the space at a rental property. People prefer to do it with the purpose of reducing the costs by sharing the rent. This concept was started long back by multinational companies during the dark times of the 2008 recession. They did it to share the space during transport. Different multinational brands managed to adjust their goods in each other’s transport vehicles if some room was available. This has become more concrete now with increased rental prices. Co-working cloud kitchen can be very well utilized for making profits to start a cloud kitchen in low-investment.
For starting a Cloud Kitchen Under Rs 5 Lacs in co-working, find out the location of your choice in the nearby areas first. The very first thing that you need to do is start searching for kitchens that are available in the locations where you desire to establish your business. Once you find it, then start approaching their owners for a lucrative B2B proposal. Maybe half of them only agree to meet you but don’t lose hope. Create an impressive brand presentation to show them the benefits of co-working cloud kitchen.
Some of the common advantages of co-working cloud kitchen are:
The reduction of costs is up to half or lesser than half. The sharing of the rent depends on the area available with one of the owners. It can be 50:50, 60:40, etc. This way it would be fair to both.
The second advantage is that the two cloud kitchens working together can share their resources if necessary, for example, all the ingredients may not be available with every restaurant all the time. Cloud kitchens in co-working can share their resources.
Co-workers can afford high-tech gadgets for security which otherwise may not be affordable for a single owner. Hence you can start a cloud kitchen business with adopting co-working model immediately.
There can be common staff members. For example, the receptionist can co-ordinate the delivery of the order to the representative of the delivery app for both the cloud kitchens working under the roof. Co-workers of cloud kitchens can share their salary instead of keeping different staff members who would occupy more space. This is how space would be utilized better for starting a cloud kitchen.
The major costs while co-working will be one month deposit and the rent of the running month.
Around 80 to 90% of the premises of the cloud kitchen would be ready for you. You need to make least investment while you starting a cloud kitchen .
You will get the preparation area for the kitchen, storage refrigeration area, and other necessary resources.
The generation of business can be with the help of Food Delivery Apps when you plan of starting a cloud kitchen business. The trend of co-working is rapidly growing in India in various industries. It’s time for you to encash this opportunity. The investment would be around 2 to 3 lacs only. Isn’t it a great idea for a low-cost cloud kitchen!
2. Acquire a settled cloud kitchen
Acquisitions and joint ventures while you starting a Cloud Kitchen Under Rs 5 Lacs are pretty common in the corporate world. How about acquiring a Cloud Kitchen? If you have been planning for starting a cloud kitchen you must have some savings to invest in. This is one of the best time periods, to begin with, the industry of cloud kitchens. Due to the outbreak of COVID-19, many business owners have given up on their businesses.
It is easy to get the rental space according to your priorities as far as location is concerned. We suggest you acquire an already established cloud kitchen because people are not ordering much food from outside and everybody cannot cope up with high rent and other costs without many orders. This is the golden opportunity to launch your cloud kitchen with great innovations. Here are the steps:
You must publicize that you follow all the guidelines issued by the government while cooking in the cloud kitchen.
Post videos on Social Media marketing to show how frequently you sanitize your kitchen and wash all the eatables with saltwater.
Tell people about no human contact during the packaging of food items with chefs with their masks on while cooking. You will get various benefits.
You do not need to invest in the equipment setup which covers around 40% of the cost for starting a cloud kitchen. The investment is around 3 to 4 lacs for the other necessary resources. Please note that this amount may vary depending upon the area covered in the kitchen. It can be more with more area. It is realistic for a low-cost cloud kitchen.
You can also save the cost and time by utilizing the services of the staff members who were already working there. You can make them take a little lesser salary because otherwise, they would lose their jobs. This is the time when everybody is in the need of something or anything instead of nothing. So there are high possibilities that 60-80% of the staff members will be retained by you on your conditions when you start a cloud kitchen.
You need not go to multiple places and acquire different resources for the cloud kitchen equipment setup. This would save you and your team from the virus. The experience of the staff members will also be an added advantage if you are a newbie in the cloud kitchen business.
3. Sharing the Kitchen Space
Sharing the space in somebody’s kitchen can also be one of the great ideas starting a Cloud Kitchen Under Rs 5 Lacs. There are many catering companies who are or who can be interested in cloud kitchen sharing. This might not be easy for you but if it gets successful, it can help you launch your dream kitchen.
Not many catering companies might be interested but put a little effort. You must look for the owner of a cloud kitchen who is not in your competition for mutual benefit, for example: if you deal in snacks the owner of the cloud kitchen must deal in regular meals. Show them at least five important reasons that they should help you in process of starting a cloud kitchen with shared space. The ultimate motive of everybody in the business is to earn profits. Make sure you choose some owner who has kitchen equipment in spare.
These days due to COVID 19, it would be easy because many people have big places for serving more people. They are sure to have more equipment than necessary. The iron is hot, it’s time to hit at the right place and get an agreement signed for a year.
Check out what you must do step by step for starting a cloud kitchen with shared space:
First of all, prove that you really have the potential to establish your brand name with the help of delicious cooking. If you can be successful in this, he would help you for starting a cloud kitchen happily.
The second step is to convince the owner of the cloud kitchen that you would maintain the hygiene standards and work with the ethics.
Then give him the confidence of better coordination with the other staff members. It is also possible that the kitchen equipment is divided into two parts.
Make him understand that he can get a good amount of money only by sharing his equipment that otherwise might not be getting used. This will enable cloud kitchen sharing business idea possible.
Nothing else can be better for you than sharing the space because you only need to invest in the chef(s), his supporting staff, and raw material for cooking. It will hardly cost around 3-4 lacs, to begin with. The major investment would be in marketing the low-cost cloud kitchen.
You may need to invest in some equipment according to your cuisine that might not be available at the kitchen space you are taking on rent. You will be able to get the storage area, the management desk, cleaning area, refrigeration area, and all other arrangements without any hassles.
This time and energy can be utilized in the creative marketing of the cloud kitchen because there is a huge competition online. If you can manage all these things there is nothing that can stop you for starting a cloud kitchen business and run it in a highly successful manner. You must offer a lucrative amount of rent or profit share to the owner of the established cloud kitchen to let you start a cloud kitchen.
4. Invest in Cloud Kitchen Franchise Business
Cloud Kitchen Franchise business is a very popular form of business. It is one of the most promising business ideas. The franchise provider will help you with making the business plan, arranging the license, doing the market research, informing you about the equipment, etc. The only thing that you need to find out is the right franchise business partner.
One of the well-known names in the cloud kitchen industry who can help you the best starting a cloud kitchen business is DNY Hospitality. We have been in the industry for more than 15 years. We provide absolute guidance in starting a cloud kitchen business. We also specialize as a cloud kitchen brand franchise.
You are most welcome to learn from our knowledge and experience. We are rated as one of the Top Restaurant & Cloud Kitchen Consulting Companies. We have catered to more than 210 successful projects in 15 years. More than 65 cloud kitchens have been designed under our consultation out of the 210 projects.
What Are The benefits of Opting for a franchisee of a reputed brand?
No research on the equipment according to the latest trends is required. Your franchise provider will educate you on this. This will help you in starting a cloud kitchen business in proper timeline.
The investment of 7.5 lacs is a well-calculated amount for the entire investment that includes all small and big investments.
You get an on-going operational, training and quality support form the brand. Its much better than starting a cloud kitchen brand on own, and run it on own.
It is a one-time investment for the coming decades. You can operate in the first 20 outlets, to begin with; only with this small amount of 7.5 – 8 lacs.
The brand takes care of marketing activities in-house. Therefore, you don’t need to invest a lot of money in marketing.
We will provide you with complete consultation that will help you at every step. Our team is with you from the first step of applying for the license to taking your first order.
5. Starting a Cloud Kitchen as a Home-Based business
A home-based cloud kitchen is the most convenient way of starting a cloud kitchen business for home-entrepreneurs and Home-makers. It is one of the easiest and fastest ways to launch a cloud kitchen. You only need to have one food license (FSSAI) that can be arranged in 10 days. You need the proper equipment to start a Home-Based Commercial Kitchen, as it cannot work with household utensils.
The most important part is a right guidance for a proper step by step procedure. The overall cost is not more than 2-3 lacs. For any kind of guidance, DNY Hospitality is on its toes to help you. There are different apps to start delivering food and platforms on social media to promote your cloud kitchen. The social media channels include Twitter, Facebook, LinkedIn, etc. These are extremely helpful to start a cloud kitchen or any other business quickly.
The benefits to starting a cloud kitchen from home are as below-
You can take early morning or late-night orders if you know cooking.
You don’t need to arrange for cleaning staff separately because the cleaning staff is already available for your household.
No need to pay commercial rates to the cleaning staff.
No worries about paying rent according to the commercial property because it is your house.
You will also be able to save your transport expenses since you don’t have to travel anywhere.
You don’t have to invest in office furniture separately because the entire furniture is already available at home and you can provide it for the staff.
The amount of running capital for 3 to 6 months to achieve your sales targets can get much higher. Because you will have saved a lot of money while working from a home-based cloud kitchen.
Every black cloud has a silver lining. This COVID phase also has some opportunities. One only needs to identify them. One such opportunity is for starting a cloud kitchen. Since the government has not permitted the dine-in restaurants and hotels to operate to enable social distancing, they have to convert themselves as a cloud kitchen and deliver food at home. You must utilize it well because people now opt for food delivery.
You can introduce some innovative food items that would be welcomed by people because they need something different that can add spice to their lives. Everybody is frustrated by sitting at home. Some innovative food items can be of great help for them to rejuvenate as we are going through tough times. With this small attempts to gain happiness can even work in the long run.
Cloud Kitchen Franchise business is emerging as the most profitable franchise business opportunity. However, they have become a well-established phenomenon in the corporate world. To understand its potential, please note one-third of the restaurant industry is now occupied by the cloud kitchen business. Different brands operating in cloud kitchens are virtual kitchens, ghost kitchens, or shared kitchens. The concept of cloud kitchens in itself is sufficient to save more than half the costs involved in running a profitable business.
Importance of Opting for a Cloud Kitchen Franchise
‘DNY kitchens’ has been in the industry for more than 15 years and has been known for their business intelligence into hospitality.
Cloud kitchen franchise is all about keeping the running costs as low as possible and multiply revenue. DNY Hospitality is the pioneer in starting cloud kitchen concept in India in year 2012. All the expertise and intelligent techniques to keep the cost as low as possible are the features in DNY kitchens. Multi-brands can be started in a single kitchen premises, with lower investment cost INR 10 lacs only.
Why DNY kitchens?
‘DNY kitchens’ is an opportunity for first time food entrepreneurs as well as existing catering businesses who want to get into the cloud industry with a strategy to win. DNY 3 brand cloud kitchen is fully designed and created for a business model to lead in the market.
Opting for a cloud kitchen franchise is advisable because of following reasons-
DNY’s 3 Brand Cloud kitchen have fully optimized menus.
Operations worked out with 1 set of staff, revenue channels are 3
All 3 brands are highest ranked products in online ordering in India
Our Head Chefs focus only on the authenticity of recipes, best quality standards & optimum use of resources.
The secret masalas & Marinades are procured from DNY kitchens at factory prices.
Consistency in recipes, because the marinades are created in central kitchen.
ROI in 1.2 to 1.5 Years.
NO FRANCHISE FEE for First 20 Outlets.
There’s an on-going support from DNY in digital marketing and operational excellence.
What’s the Best Deal?
The best and the most profitable part of opting for the DNY kitchens’ cloud kitchen franchise is not paying franchise fees for opening the first 20 outlets. The first-time setup cost with NO FRANCHISE FEE, sounds interesting right? Well the major reason is “DNY Kitchens” focuses on building entrepreneurship with 100% successful model.
3 High-Demand Food Brands
Here’s the complete information about these brands, you will get to choose your 3 favourite ones to start business with
What’s their origin?
How does the branding look like?
What’s the cuisine?
What’s in for you?
Brand 1 – Dum Shahi Biryani
Dum Shahi Biryani as a part of a cloud kitchen franchise is a royal biryani brand, consisting of 4 authentic flavors of slowly cooked dum-biryanis in menu. The head chef team of DNY kitchens took around two years to create the authentic recipes and flavors. With just 4 traditional flavour of Biryanis in menu, we aim at focusing to a confined 100% authenticity of these flavors. Another reason for same is keeping an easy-to-manage biryani business with low-operating cost. The biggest challenge was to make it possible at an affordable price, which we finally achieved. It is highly demanded in cloud kitchen franchise business because rice is consumed in most of the world. Nobody can resist its delicious flavors backed by customization.
Customization: A key to better customer service
Customization is very necessary with Dum Shahi Biryani because it helps in satisfying the customers’ needs. In the cloud kitchen industry, the importance of what is getting delivered to the end consumer is the highest because that’s the first thing to represent your virtual restaurant. This is the reason the chefs of DNY Kitchens invested 2 years in developing unique tastes in 4 to 5 recipes only to increase value of cloud kitchen franchise.
Marketing & Branding – Dum Shahi
‘Biryani’ is India’s one of the highest ordered products in India. This high-demand product, when given a right positioning, goes for a swift growth in the Indian market. Therefore, you are sure to succeed with our multiple-brand cloud kitchen franchise and our special focus on right Social Media Marketing & Branding. The royal menu, seen with an impactful branding and high-resolution pictures is the first selling point. You would be amazed at the visuals of biryanis by DumShahi Biryani. This way we give you the best out of a franchise opportunity cloud kitchen.
Relevance of Dum Shahi Biryani in multiple-brand kitchen
Dum Shahi Biryani has a high potential since it can be easily operated in multi-brand cloud kitchen. It requires one dedicated section for cooking biryanis of all flavors with delicious fragrances. The interior design and space utilization is in the manner that Dum Shahi Biryani can be settled easily with our cloud kitchen franchise at the same premises with the rest of the brands.
Brand 2 – Kuku Chap Chap
India offers a very big market for non-vegetarian marinated food items. It is a necessity rather than a luxury. Many people consume it for those proper nutrients therefore the scope is increasing. Kuku Chap Chap is one of the 3 leading brands of DNY’s cloud kitchen franchise. You will be surprised to know there is no additional cooking time for products in kuku chap chap. The marinated and raw foods are pre-marinated and stored, once the online order arrives its as easy as pack and send.
Cloud kitchen is all about how to keep running costs as low as possible and multiply revenue. Kuku Chap Chap is the first step in leveraging your sources and making the maximum out.
3-day shelf life
Marination is a process of preparing a paste with curd, gram flour, spices and herbs. It takes a considerable period of time to apply it properly on all the chicken pieces individually. The solution by DNY Hospitality is to apply the thick paste for marination and keep it in cold storage. It has 3-day shelf life. Your chef only needs to heat it and your customers will relish it happily.
Exclusive African Flavors
Cuisines and flavors from different parts of the world are always welcomed. The world is getting global. Grab the chance of introducing African flavors of Grilled Chicken in India and in the city you live in. Kuku Chap Chap is one more idea with the highest possible success rate. If you get the cloud kitchen franchise opportunity along with other unique brands, it is worth investing to get into multi-billion dollar industry. You can have the amazing African flavors with different marinades to treat the taste buds of your customers.
Flavors of your choice
Kuku Chap Chap has one more reason to be the feather in the cap of DNY hospitality. Choose different flavors and quantity for marination is at your liberty. We boast of 20+ combinations of marinated chicken. This blend of combinations and flavors will make you stand different from the crowd and success is all yours. We make sure your decision to invest in cloud kitchen franchise from DNY Kitchens can help you reach at the top of the industry.
Hassle-free cooking at Kuku Chap Chap
After reading about 20+ combinations, you might get concerned about the staff members. With DNY Kitchens, the work culture of cloud kitchen franchise business holders is always systematic and all the operations related to cloud kitchens take place with limited staff members. The credit goes to brainstorming management hacks of the most creative heads at DNY Hospitality. This brand of African Grilled chicken out of the multiple-brands cloud kitchen is also operated with complete ease of procedures.
7 benefits with Kuku Chap Chap in a nutshell
Variety of flavors
3 Days Shelf Life
Targeted promotion with SMM
No hassles in operations
Brand 3 – Grill’D
Grilled food items are very popular in the cloud food industry. The authentic marinades and masalas are procured from DNY kitchens, which are pre-marinated in kitchen, grilled and delivered. Bread that is consumed every other day can also be the source of delight for food lovers if served properly. A grilled sandwich is preferred by many people over a normal sandwich. We take the opportunity to introduce the 3rd brand of multiple-brand cloud kitchen for cloud kitchen franchise business.
What is Grilling?
Grilling is the process of roasting food over hot coals or it is directly exposed to fire. A grill is a metallic device or a device that has a metal frame. The frame plays the role of hot coals. This is especially liked by people who don’t want to eat fried food to avoid the consumption of oils. ‘Grill’D’ provides delicious food items prepared with this technology especially for people who love the combination of nutrition, taste and crisp. This brand also has a target market like it is in the 3 brands of DNY Kitchens mentioned above. Cloud kitchen franchise is a money-making investment since profits in grilled food items is apparent.
Setting up a cloud kitchen with grilled food items and managing it with a cloud kitchen franchise is an awesome combination. Have a look of what all Grill’D has especially for you:
‘Grill’D’ has vegetarian dishes, chicken and fish to be served with rice.
There are crispy burgers to blow your mind with its aroma and taste.
You can also try Peri-Peri chicken with many other food items that are otherwise more delicious because they are grilled.
You will experience filling your tummy with a nutritious diet that has no oils to increase saturated fats. There was intense research by the team of DNY hospitality to come up with these recipes that can be fit in grilled items. The experiments were done using different flavors and herbs.
Limited Team to Operate
The staff members, required to run the place are less that contributes to increasing the profit margins out of turnover. It follows automated processes for food preparation with the help of latest kitchen equipment and fastest food technology. It is not always necessary to hire the best talents in the industry. After taking the cloud kitchen franchise from DNY Kitchens, the staff members can be made ‘the best’ by rigorous training efforts by our team.
Overall Advantages of multiple-brand cloud kitchen franchise
Expansion of a business takes a long time to grow. Every business goes through teething problems. Then a budding entrepreneur needs to put money in online and offline marketing for brand creation. However, when you invest in a franchise opportunity cloud kitchen, your journey will be absolutely different.
Lesser staff, lesser liability
When the staff members will be less, the investment in cloud kitchen franchise business will ensure that the liabilities are lesser. Liabilities in business mean legally responsible for making payments of salaries, rent, expenses, etc.
In food franchise business in association with DNY Hospitality, all the setup is automated. Our cloud kitchen franchise guarantees uniform taste, hygienically prepared food and safety of the employees.
Trained staff, not skilled labor
This whole business plan of franchise of cloud kitchen with the prospective of making millions and billions does not require skilled labor but only trained staff. Skilled labor is more expensive.
Process oriented business
This cloud kitchen business is based on a process. All the steps from procuring raw material to packaging food take place with the help of a semi-automated model. It requires intense planning. We will guide you with our cloud kitchen franchise business model properly.
ROI within 9-12 months
ROI stands for ‘Return on Investment’. The duration for recovery of costs and getting profits from turnover is only within 1.2 to 1.5 Years. Therefore, it is advisable to have faith in the facts and take the first step to the food franchise.
Lowest operating costs
Cloud kitchens promise food lower operating costs. With experienced and dedicated franchise providers like DNY Hospitality, the costs are the lowest.
High potential in 4 brands
All the 4 brands are selectively full of potential to consider investing in cloud kitchen franchise business. Every single brand has been chosen to supply 4 times profit. ‘DumShahi Biryanis’ can become the first choice of rice lovers. ‘Kuku Chap Chap’ has immense potential to appeal the palates of chicken lovers. ‘YaYY! Momos’ guarantees the yummiest steamed Momos. ‘Grill’D’ is for all those who have an inclination to consuming grilled food for a change. These brands have their organized and fixed niche markets. Thus, success is assured. Since most people are familiar with the taste of these food items; these brands can get business from customers with different preferences also. This is a golden package to kick start your multiple-brand cloud kitchen business.
Brand Franchise guidance
The typical services provided by cloud kitchen consultants are providing the equipment specification and end-to-end guidance to set up a cloud kitchen.
However, at DNY Kitchens, it is a little more:
DNY Kitchens would handle your complete turn-key cloud kitchen franchise setup of 4 brands.
At DNY Kitchens, we not only provide consulting, but our team would also be involved in operational excellence.
DNY team would handle the marketing activities in-house for all 4 brands.
DNY Kitchens helps in selection of staff members, interview them for you, and hire as per caliber.
DNY Kitchens would provide all necessary brand documents, branding, menu designs, recipe standardization, and SOP’s.
DNY Kitchens would train your team for handling end-to-end operations.
Reasons to invest in Cloud Kitchen Franchise with DNY Kitchens
With all the benefits mentioned above, it is pertinent to understand the importance of food franchise business. Food industry is one of the most profitable industries in dark times also. Cloud kitchens do not involve a lot of costs. Taking Cloud Kitchen Franchise is a prudent decision if you want to see yourself as a growing business personality after 5 years.
Investing the amount of Rs. 10 lacs and getting the overall kitchen equipment setup training and consultation to get legal formalities done is a fairly profitable deal in cloud kitchen franchise business. It includes all kinds of expenses related to licenses, operations, branding, procurement of kitchen equipment, etc. There are no hidden costs.
Training costs covered
When you show faith in us by investing your hard-earned money in franchise of cloud kitchen, we are sensitive towards your effort and our team puts its heart and soul into establishing your brand. Food industry relies on quality and taste, the most. Therefore, we provide rigorous training to your staff after recruiting them.
Marketing costs covered
Digital marketing is one of the most result-oriented tools these days to reach heights in the industry. At any time you will never feel alone even if you are the only investor. DNY Hospitality will always help you grow your business with Digital Marketing & Branding efforts. We don’t take any extra charges to provide marketing services.
Supply chain management is very tricky in the food industry because delivering the food items on time is the key. We also take care of the supply chain management for the investor who takes franchise of cloud kitchen by DNY Kitchens. It includes kitchen-related equipment’s, interior decoration related items, necessary furniture, cutlery & crockery, packaging material, staff members, staff uniform, billing software, etc.
Excellence is not so easy to acquire in this Cloud kitchen business. Expertise comes with time, money and extreme effort. How about choosing the easy path and investing in Cloud kitchen franchise business by DNY Kitchens working under the parent company DNY Hospitality Private Limited. We invite you to know the details of the food franchise business that will positively change the way you lead your life.
A home based cloud kitchen is a business idea that must have clicked in your mind as soon as you think of owning a restaurant. Lifestyle in the present decade has inspired us to become highly ambitious into the food business. A food business from home is one of the most convenient and economical options to earn a good amount of money with lowest investment.
A home based cloud kitchen is one of the most productive ideas in the present scenario of Covid 19. Having a source of income from home is a blessing. To make it successful must be your concern and you might be wondering how to operate in the home business. Let’s know in-depth about What is a home based cloud kitchen? How to start it? What are the opportunities and risks associated with starting a cloud kitchen? Whether you will be able to make profits out of it? Keep your worries aside and read further to know all the details regarding the thriving industry of cloud kitchens with DNY Hospitality.
What is a Home Based Cloud Kitchen?
A home based cloud kitchen is a place where food is prepared in the kitchen of a house. It is a commercial term. The prepared food needs to be delivered at the doorsteps of the people who order it on call or food delivery apps. A home based cloud kitchen does not offer space or place for people to come and dine-in. It can take orders from online platforms or phone calls only. There is also no takeaway service.
The most significant part of a home based cloud kitchen is the kitchen itself. Its relevant design is the key to success which needs kitchen planning. At DNY Kitchens, it begins with optimum space utilization, division into sections for multiple cuisines, utilization of kitchen equipment, planning of storage and drainage, designing decent interior for staff, right exhaust and/or chimney, etc.
Operating in the million-dollar industry of cloud kitchens does not require any particular qualification. One needs to be presentable in the society as far as socially acceptable conduct is concerned. Any person who is above 18 years of age can operate this business. To be more accurate, any housewife, business person, student, senior citizen, and anyone living in society can practice this business. Running a home based business requires zeal and right knowledge. You can also have some other main profession or occupation along with a home based cloud kitchen.
Important licenses that are needed to begin Home based Cloud Kitchen Business in India are:
Fire NOC for the kitchen facility from the fire department
Local authority license from the state or city authorities
You may also require these additional documents to begin home based delivery kitchen
1. GST certificate
2. Company PAN
3. Owner’s PAN
4. Company’s current account
What do you require to start Food Business from Home?
A team of 2 people can also begin a home based cloud kitchen. You only need to put the effort in the beginning to prepare and deliver food and growth will come about slowly. If you keep working with dedication, it will not take a long time for you to reach the break-even point and you can start thinking about business expansion by leaps and bounds. To develop zeal, one needs to recognize the true passion to serve in the industry and then take the first step. Once you are ready, kindly approach us for methodical discussion to understand its feasibility as a recognizable brand identity.
Whom to Consult?
The number of home entrepreneurs are increasing. The credit goes to the digital era we have entered into. To get the right knowledge, take the services of an experienced restaurant consultant or a service provider like DNY hospitality. We have an experience of providing consultation to the establishment of more than 200 restaurants and home based cloud kitchens. Besides, we also offer cloud kitchen franchise of our original brands performing successfully for years. You can conveniently begin with a low investment plan and start a home based cloud kitchen with a systematic procedure for operational excellence. If you are investing your hard-earned money, make sure it goes in the right hands to bring the highest returns.
Opportunities Associated with a Home Based food business
Commercial kitchens for home based cloud kitchen setup is showing a rising trend in 2020. The industry has wonderful opportunities waiting to be explored. It is really a great idea to start your career in this industry and start reaping the fruits in the coming years. Let us look into the major opportunities in detail:
Low or Almost No Operation Cost
A home based cloud kitchen serves customers every day, therefore, the operating costs are high. The major overall costs incurred are in maintaining the working of the operations department. It includes the salary of the employees, ingredients, cleaning activities, rent, packaging material, tea-coffee expenses, etc. It is reduced to a considerable amount with limited space. See how:
Lesser rent is to be paid
Lesser salary for staff
Lesser consumption of utilities
Lesser maintenance charges
What is the Capital Investment to start Food Business from Home?
The next major factor that contributes to capital to start a business in the food industry is an investment in the interior decoration and furniture. This becomes completely zero because in a home based cloud kitchen business zero interior decoration and furniture is required. Consultant you with the necessary equipment and training. After all, a customer does not visit the place. You only need to make the arrangements for the employees.
We make classy arrangements for the employees as well because our philosophy is to take care of employees also. Therefore, the employees working at a home based cloud kitchen designed by DNY Kitchens are also brand loyal. There is no need of creating an upscale interior design for customers.
Minimum Investment required would be between INR 2 to 5 Lacs. The initial investment or capital becomes less than one-third of the total cost of a restaurant. Read the article further to understand the other advantages at the least possible cost. It will give you a great level of confidence and you will start planning for a home based cloud kitchen in black and white.
What’s Better than starting with Less, rather than waiting to start with more?
Advantages of home based cloud kitchen
The magnitude of investment depends on the area of the place in home based cloud kitchen. When you decide to invest in a home based cloud kitchen of DNY kitchens franchise, you need to take care of your real business needs along with 100% brand support. It entails taking premises on rent or investing in buying a piece of property at first because every business needs a physical place for registering presence with legal authorities.
Paying regular monthly rent is a part of operating costs however the initial deposit of 2 months. Or one month along with rent of the running month comes under capital. If you deal in a home based cloud kitchen, the rent is reduced to one-third or even less than that and so the deposit. DNY kitchens franchise helps you with on-going operations support, marketing support as well.
YOU – The Home-Based Team
Home based cloud kitchen business inspires YOU to cook yourself as a biggest passion to start with. Yes there would be manpower needed to support you. Manpower for human resources plays the most important role in a company. Most of the highly successful companies have many employees. However, in a home based cloud kitchen of the 21st century, the requirement of many staff members is not at all necessary as compared to conventional restaurants and hotels.
The major roles and responsibilities in a home cloud kitchen are cooking, proper packaging, maintaining food items, strategizing to buy and store raw material for delivering fresh food items, maintaining accounts, payment of taxes, cleaning, etc. A small home based cloud kitchen can begin in the area of 100 to 150 sq. ft. In a traditional restaurant, at least 2 to 3 people are required to serve the guests, 1 chef, 2 supporting staff thats all
A home based cloud kitchen has more potential to generate profit. A restaurant earns huge profits if it is run with complete dedication. There are many restaurants in the town and most of them are working really well. The staff members there are working with a reasonable salary. If customary restaurants can bring profits, a home business can also generate profitable results. In the cloud kitchen business, many costs are saved and you can pay higher than the industry standards to the chef and other staff members. DNY Kitchens will give you training starting from brand ideation, planning the kitchen setup, menu engineering, training related to culinary, SOP & management, etc.
The food industry keeps growing. It has been observed that some exceptional brands in food industry grow faster also. The most important decision the entrepreneur or the owner of a home based cloud kitchen business needs to take is related to the launch of a home based cloud kitchen. Once it is launched on the right occasion, the rest of the journey is simpler.
For example, if you want to launch a cloud kitchen dealing in desserts then launch it at the time of a festival in India like Diwali or Rakhi. The scope of a multi-brand cloud kitchen from the same home based kitchen from where you are already operating one cloud kitchen, it can illustrate rapid growth. Don’t invest a huge amount of money to start another brand from the same cloud kitchen. The operational costs will have only a little increase.
Challenges Associated with Home Based cloud Kitchen
A home based delivery kitchen offers multiple ways of earning great profits. However, all great things come with a fair price too. There are challenges associated with a home based delivery kitchen also. Let us see them in advance so that you have plan B ready to be executed before things go against your expectations.
Challenge to Build a Food Brand
With the standardized procedural management for home based cloud kitchen, you will earn a great amount of revenue. However, we give special attention to create a brand image as a respectable corporate entity dealing in the Food Industry. Making a brand in home based business is a bit challenging because there is no direct interaction with the customers and consumers. The best quality branding takes place with a real-time experience when people visit the restaurant. However, there is no possibility of doing so with a home based cloud kitchen.
No issues at all because if there are problems there are solutions too. You need to develop ways to interact with the consumers through the packaged product. The focal point of your attention needs to be on delivering the most delicious food item that your consumer cannot resist ordering multiple times. We, at DNY Hospitality provide you world-class branding services for better brand recognition including name generation, logo designing, theme designing, food package designing and menu designing.
More Dependency on Food Aggregators
Food aggregators are food delivery service providers with applications like Zomato and Swiggy. These are third party food aggregators. It means that you and your customers are linked with the help of platforms and therefore the customers have many other options. These options are your competitors. Food aggregators offer different plans and schemes. For example, food delivery applications provide promotion-related schemes to highlight different restaurants from time to time. There are commissions associated with aggregator per order, which are highly justified along with logistics. This can be a challenge for home entrepreneurs to be trending all the time.
No Customer Data and Interaction
A conventional restaurant has the advantage to take down the contact details of the customer when they visit. These details can be used later to send birthday wishes, anniversary wishes, greetings on occasions, etc. This is seemingly impossible while operating a home based cloud kitchen.
The challenge persists even when the owner of the cloud kitchen in the home setup receives orders on the phone or website. With the help of customer interaction, it is easy to understand the expectations of the customers and make changes positively. The creative way to meet the challenge is to send some cards to the customers in food packages.
Supply some benefits to them for providing genuine feedback on your Facebook or other social media handles. For example, you may provide a 40 to 50% discount on the next order if they post feedback on a social media handle of your home based cloud kitchen. This is how you can fill the gap between you and your customer to build interaction. DNY Kitchens can help you do so with its complementary branding services using digital marketing.
Future of Home Based Cloud Kitchen
Cloud kitchen industry is showing bullish trends in the coming decades. Considering the pandemic situation with which the world is dealing, it is highly recommended to invest in a home based business idea. It is projected that the cloud kitchen industry in India is expected to become a $2 billion industry by 2024 as per Redseer management company.
It is important to note that in 2019 the industry was $400 million. One needs to pay a huge price to open an outlet in an established market where customers walk in. The rates of property are sure to rise. This means inflation is going to affect the industries to a great extent. The rise in inflation creates an opportunity for the home based cloud kitchen business
Budding Women Entrepreneurs
More women at home are also getting inclined towards earning money and the credit only goes to inflation. DNY Kitchens is willing to welcome the creative women at home who can bring name and fame to the nation and their families by entering into cloud kitchen business. The remarkable skills of women opting for home based cloud kitchen business and DNY Hospitality’s creative heads will make unbeatable partnership.
Cuisines that Can Work in A food business from Home Setup
Once you have made your mind to establish a home based cloud kitchen, you might be wondering what all it would take to get success. One of your primary concerns must be cuisine or food items. Here are some suggestions from the knowledge bank of DNY kitchens.
Indian high tea snacks
Bread based dishes
Famous Indian breakfast items
Fast food – Burgers, sandwiches
South Indian food items
The recipes for all these cuisines are not complicated. Home entrepreneurs can easily choose any one of them and begin to live their dreams. A multi-brand cloud kitchen is also a convenient option out of the above-mentioned cuisines. Suppose you start your home kitchen business in bakery items, you can easily begin another cloud kitchen brand of biryanis because it only requires the storage of rice and some other ingredients.
Exact Investment needed to start food business from home.
You will be surprised to know that the investment needed for a food business from home is minimum Rs. 2 lacs. A full-fledged home cloud kitchen also requires the investment of a maximum of 5 lacs only. The third-party aggregators for food delivery apps do not have any norms related to the geographical location of the cloud kitchens or restaurants. If your house is located at the center of the sub-urban society or colony, you can get highest online area target reach.
Importance of Branding of Home Based Food Brands
This is the most crucial decision to be taken by the owner of the home based cloud kitchen. There is no physical visibility of the brand and therefore it is significant to place the brand in the minds of people correctly.
It should start by introducing some fresh and innovative ideas.
Try promoting everything related to the achievements and improvements with feedback on social media platforms.
Create small stories that can highlight the consumption of the food items and how they add value.
Keep posting on as many social media platforms as possible regularly.
Keep bringing some freshness in the presentations of food items in the posts and through garnishing in serving food.
Step by Step Process to Start a Food business from home
This guide to step by step process to start food business from home, is going to be crucial for you when you actually take pen and paper, to begin with:
The second step would be conducting market research to understand market trends, niche market preferences, marketing tactics, competition, etc.
The next mandatory step is to apply for licenses and arrange permits because you will not have a legal status without documentation.
The next step is to finalize kitchen equipment which is a very complicated procedure. This can be easy if you choose to take consultation services from an experienced service provider. In case of franchise, DNY kitchens would do end-to-end for you.
Hire a talented chef(s), cleaning staff, and a digital marketer.
Now it’s time to promote your business through digital marketing or physical marketing depending on the trends prevalent in your city or town.
The next step that you could be waiting keenly for is, getting the orders, delivering the food, and making calculations of turnover and profits.
One evergreen suggestion for home based cloud kitchen is to focus on the quality to keep serving the clients with culinary training & management by DNY Kitchens. We will help you to develop recipes, give world class training to your staff, garnish the cuisines authentically, learn the ultimate art of cutting and chopping, minimize wastage, etc.
QSR stands for a Quick Service Restaurant. This restaurant concept is deliciously popular in the food industry. It represents a fast food restaurant that prepares meals within minutes. However, there are preparations beforehand and commendable efforts of the team in the back-end central kitchen that make the food deliverable within the time frame of minutes. It is the speed of food preparation that makes it ‘Fast Food’.
Quick service restaurants provide minimal table service. It is extremely fast and it requires the highest levels of management expertise. This restaurant concept requires the presence of mind of all the employees all the time. Its quality standards are extremely high along with the most appropriate supply chain management in all seasons. DNY Hospitality offers a systematic step by step procedure to enter into the QSR market with the QSR Consulting service. We cover everything related to it from a market feasibility study, menu plan, kitchen design to SOP’s & management training.
The QSR concept, when at a large scale above 10 – 20 outlets, the central kitchen preparing pre-cooked food is a successful idea. However starting with small is always better with production at standalone outlet only.
Success Mantra for a QSRRestaurant Concept
This restaurant concept needs to be faster than the customer’s mind. Deliver the food package before the customer finishes the payment. No compromises in the quality are acceptable. The French fries of McDonald’s have no spots in whichever season you consume them. Hats off to their quality maintenance! Consistent innovation in flavors, new launches, new combos, discounts & offers are helpful to be the preferred choice of the restaurant concept. The representatives should carry a smiling demeanor and they feel happy while taking the orders. Vibes convey more and better than words. Maintain hygiene well, since the kitchens of the most quick service restaurants are visible. Last but not the least, the taste of fast food must undergo proper menu planning so that your customers have all the valid reasons to be loyal to you.
8 Key elements that make QSR Restaurant Concept successful
1. A Restaurant with trendy fast food
2. Smaller and Niche Menu Offerings
3. Opt for an Easy-to-Operate Model
4. Choose Location Where People Walk-In to Eat
5. Heavy Branding Activity
6. Industry-oriented Qualification and Training of Staff
7. Automated Processes
8. A Targeted Marketing Plan
Let’s talk about each point in detail
1. A Trendy Restaurant
Find out fast food items in trend and demand. Write down the list of the items that people in your target location love to consume when they go to a mall or a food zone. Innovations are also in trend. Choose either of them finalize the best location and launch the restaurant with fast food brand after branding and designing of the restaurant concept. Take services of professional consultants like DNY hospitality, if you need help in analyzing the cafe ideation & concept of your dream restaurant.
2. Smaller and Niche Menu Offerings
The restaurant concept works on smaller and niche menu offerings since one needs to prepare them immediately. You can choose to serve ice creams, burgers, pizza, fried items, etc. A limited number of food items ensure ease of operations and hassle free environment. The staff gets well-acquainted with the operational procedures quickly and retention rate is also higher with this restaurant concept. This would define your target customers and thereby your digital marketing campaign.
3. Opt for an Easy-to-Operate Model
Beginning your entrepreneurship career with a quick service restaurant concept is a prudent decision. However, it is advisable to opt for an easy-to-operate model. Avoid taking challenges to serve better quality. Quality can be enhanced in every food business model. An easy path can also lead you to great heights of success. It requires a balanced market feasibility study that we are pleased to offer.
4. Choose Location Where People Walk-In to Eat
Location for every restaurant concept plays an important role in every business. While selecting the location, it is better to choose a place where people visit with the mindset to consume and enjoy the company of their near and dear ones. Your selection of location should not force people to take the pains to reach your outlet. We recommend crowded areas like high-street, railway stations, airport lounges for QSR business.
5. Impactful Branding Activity
Impactful branding campaign is necessary for establishing the brand name of a quick service restaurant concept especially because it’s the turning point for customer visuals. Concept and food is first believed to be consumed with eyes, before the mouth. Educate people on what you are serving and how differently you are doing it. Using the pictures for branding is prudent because the food industry can grow by leaps and bounds if it can tempt the target market. The pictures of mouth-watering dishes are easy to attract customers. DNY Hospitality specializes in branding & designing to help in every restaurant concept.
6. Industry-oriented Qualification and Training of Staff
Industry oriented qualification and training of the staff members for making QSR restaurant concept successful is compulsory. DNY hospitality offers 7 quick steps to start a quick service restaurant business. Staff hiring and culinary training is also one of them.
7. Automated Processes
The restaurant concept of quick service demands easy-adopting kitchen operations. We recommend choosing the best quality custom-made equipment that is durable and that guarantees safety and easy use. Restaurant SOP’s to be easy to follow and report procedures.
The main thing is the recipes been half-cooked in central kitchen and then delivered for ready-to-heat concept in your QSR’s. However, if you starting new with 1 QSR, central kitchen concept doesn’t suit well. In that case chose a right menu, plan your operations correctly to manage the cuisine in smaller area.
8. A Targeted Marketing Plan
Create a targeted marketing plan for the restaurant concept of quick service. It should correspond with the brand ideation, design, menu, and vision of the restaurant. Remember the cultural preferences of the target market and the people influencing them. DNY Hospitality offer a focused digital marketing campaign service without any extra charges with restaurant consulting programs. We recommend marketing on platforms where you get orders from like aggregators along with a right social media campaign.
What is a Cloud Kitchen Restaurant Concept?
Cloud kitchen restaurants are remote kitchens that are opposite to the quick service restaurant model. It serves food by delivering it at your doorsteps. One can place orders on phone or food delivery apps. Many budding entrepreneurs have their eyes on this restaurant concept because there is a lot of difference between QSR and cloud kitchens. DNY Hospitality can assist you in successfully launching and establishing a unique brand of cloud kitchens.
Cloud Kitchen Success Mantra
The most important hack that helps in running a cloud kitchen restaurant concept successfully is establishing a multi-brand cloud kitchen. A cloud kitchen often caters to one niche market that is active occasionally or seasonally. For example, sweets are in more demand on special occasions. Besides, not many people have a sweet tooth.
8 Key elements that make cloud kitchens more successful
1. Start Multi-brands from one Kitchen
2. Backend area, with Low Rentals and No Footfall
3. Leveraging Multi-offering Menu
4. Branding & Designing
5. POS Centralized Restaurant Billing Software
6. Standard Operating Procedures
7. Hire a Team and Training
8. Sign-up with Aggregators
9. Appropriate Digital Marketing Plan
Let’s talk about point in detail-
1. Start Multi-brands from one Kitchen
As discussed in the previously, it is important to serve more than one niche market for a cloud kitchen restaurant concept to survive and prosper. We at DNY hospitality offers at least three brands out of 5 options that one can choose to start multi-brand cloud kitchen. All five brands are original and our creative team has put their heart & soul into developing them. They are a blend of variety and creativity. Here they are:
1. Dum Shahi Biryani
2. Kuku Chap Chap
3. YaYY! Momos
2. Backend area, with Low Rentals and No Footfall
Cloud kitchens can operate from a location that has a sufficient backend area to install kitchen equipment. The rental amount will be reduced to a considerable extent with limited area. Try to have the least number of footfalls at your cloud kitchen model to ensure easy operations and maintenance. It is a wonderfully established restaurant concept of the decade.
3. Leveraging Multi-offering Menu
The menu holds the highest importance especially while considering QSR v/s cloud kitchen. It is better to select the brands and cuisines according to the multi-brand kitchen design and menu engineering process. The restaurant concept of the cloud kitchen model must make maximum use of existing staff members, base preparations, marination, using the equipment multiple times and for multiple purposes, etc. DNY Hospitality 15 years of experience in helping ambitious entrepreneurs in designing multi-purpose kitchen equipment, using the equipment intelligently with planning for their optimum use to leverage your assets and multiply revenue.
A cloud kitchen is not visible to the customers. Therefore, some entrepreneurs believe branding & designing may not be necessary for a cloud kitchen. However, they are ready to invest in Digital Marketing. We recommended focusing on branding and design to make a cloud kitchen restaurant concept recognizable through digital marketing. These designs are exhibited on the package of food items, websites, and social media handles. They become the foundation for marketing.
5. POS Centralized Restaurant Billing Software
Central POS software that handles all multiple brands is the key feature for cloud kitchen business. POS is a point-of-sale system that allows you to control your processes, monitor your growth, and monitor your inventory, sales, margins, food costs, wastages and operation. In short, it is the back-bone of your food business.
6. Standard Operating Procedures
It is advisable for all the entrepreneurs of multi-brand cloud kitchens to follow standard operating procedures in accordance with this restaurant concept. Invest in appropriate kitchen consultant and get them train you and your team. Menu planning is a systematic procedure to develop, try, and finalize recipes. It includes raw material procurement & liaison and storage-related management principles. Always follow the procedures related to kitchen planning to deliver orders on time.
7. Hire a Team and Training
Recruitment of trainable candidates is extremely necessary because training is the next step after recruiting. Trainability depends on the soft-skills of a professional. The training skills of the staff of DNY Hospitality for culinary training and other parts of training can help you and your staff gets top-notch training. The performance of your dream restaurant depends on how well your staff members grasp the hard skills and make your cloud kitchen restaurant concept successful.
8. Sign-up with food Aggregators
The aggregators are food delivery application service providers. They cater to every other second house in the town. Make a research on the package, discounts & offerings and get your cloud kitchen registered with them as early as possible. They provide a hassle-free platform with fair opportunities for your restaurant concept to be trending as a star performer amongst cloud kitchens.
9. Appropriate Digital Marketing Plan
The trend of digital marketing over outdoor marketing has taken over. The cloud kitchen restaurant concept can influence people with the help of mouth-watering pictures and creative taglines. The cloud kitchen model needs consistency in digital marketing campaigns. Take the opportunity to provide offers at the time of occasions. Offering discounts will make people subscribe to your social media handles and it will be easy for you to reap the results of digital marketing.
6 Similarities between Cloud Kitchen restaurant concept and QSR
1. Multi-brand Operations
2. Unique menu & niche positioning
3. Operating Procedures
4. Rigorous Training
5. Co-existence of QSR and Cloud Kitchen restaurant concept
6. Marketing strategy
1. Multi-brand Operations
Both cloud kitchens and quick service restaurants work well in multi-brand operations. Any food outlet with multi-brands can help in serving the customers broadly. When a family visits a QSR or orders from a cloud kitchen, different family members have different taste preferences. Therefore, each restaurant concept with multi-brand operations is going to help you serve your customers better.
2. Unique menu & niche positioning
The menu for both cloud kitchen and a quick service restaurant must be small and niche. A large menu may hamper the speed of the operations. One brand of either or cloud kitchen or quick service restaurant must cater to a niche market only. Preparing multiple categories of food items demands more investment in menu engineering and kitchen equipment. Therefore, understand the importance of the short menu in each restaurant concept. DNY Hospitality can avail kitchen equipment, kitchen planning, and food technology to develop the right kitchen.
3. Operating Procedures
The operating procedures in each restaurant concept must be simple. Train all the staff members to be able to work in all the departments. One must be able to take the orders and do the billing, prepare meals, pack them, clean the area, go shopping, etc. The simpler the procedure, the smoother the operations and the more the revenue.
4. Rigorous Training
While performing the brand ideation and analyzing the feasibility of the restaurant concept proposed by you to DNY Hospitality, we explain the importance of rigorous training and necessary formalities. Training is necessary to keep the hands working all the time. The customers can start placing the orders as soon as the outlet opens during the lunch hours till 11:00 p.m. or till whenever the services are given. An only well-trained staff can manage this workload with a happy mood.
5. Co-existence of QSR and Cloud Kitchen restaurant concept
In QSR v/s cloud kitchen, both the restaurant concepts can easily survive with each other on the same roof. You may choose to establish a restaurant with quick service for a food item or brand that you heartily wish to serve with a physical appearance at a mall or a public place. You may also invest in a cloud kitchen model along with the same kitchen preparing meals for QSR.
Marketing is making the right product to reach the right customer at the right time in the right manner. Creativity and consistency are two factors to achieve the desired results through marketing. Quick service restaurants require digital marketing as well as outdoor marketing to an extent. The Cloud kitchen restaurant concept is also heavily dependent on a systematic digital marketing campaign. It is almost impossible to survive without marketing in both of them.
Differences Between Cloud Kitchens and QSR
Number of Employees
The first point of difference between QSR vs Cloud Kitchen is that a cloud kitchen restaurant concept does not have a physical appearance in front of the customers at a public place. On the contrary, a restaurant business with quick service is a place where customers can go and order food. It provides space for the customers to sit.
The second point of difference between QSR and Cloud kitchen is monthly rent that shows high levels of differences. The rent of a location depends on profitability. The restaurant concept with quick service can give profits at a prominent location like a mall or a well-established food zone. Therefore, the monthly rental charges of a QSR are far more than a cloud kitchen model
The third point of difference between QSR and cloud kitchen is the capital investment. For a cloud kitchen, it is as less as Rs. 6-7 lacs for a single brand whereas the capital investment for a restaurant concept with quick service can be extremely high. It depends on various factors like the area, food items, kitchen equipment, interior cost, facade, branding & designing, etc. A tentative amount to begin a QSR is around 20 lacs & more.
The next point of difference between QSR and cloud kitchen is related to expansion. Expandability is present in both types of the restaurant concept. However, its cost has huge differences in a QSR and a cloud kitchen model. The expansion of a cloud kitchen easier because it does not need much area to operate. The same kitchen equipment can also be utilized partially for creating multiple brands. If you invest in multi-brand cloud kitchen offered by DNY hospitality, you can begin with 3 brands only in the investment of 7.5-8 lacs. If you want to build your own brand, You can also begin a cloud kitchen under 5 lacs with 5 amazing hacks.
The operational space for a quick service model is more than is necessary for a cloud kitchen business model. The restaurant concept of a multi-brand cloud kitchen also does not require huge operational space. It seems miraculously unbelievable, but it is true. If the brands are chosen carefully according to the space available and the preferences of people in your city, the operational space required can be very less. This will also decrease the amount of rent that is indirectly proportional to revenue and profits.
Operational costs in a quick service restaurant concept involve the staff members to attend the customers, cleaning staff for the space occupied by the customers, the utensils for cutlery to serve food, electricity charges, the interior decoration, furniture, etc. In a cloud kitchen restaurant concept, one only needs to follow the branding and designing of the interior of the cloud kitchen model for the employees. The furniture and interior must correspond with the logo and designs of the brand.
The most prominent cuisines for a quick service restaurant are ice creams, eggs, juices, pizzas, burgers, hot beverages like tea and coffee, Maggi, etc. All these taste best when consumed fresh, hot, or cold. In the cloud kitchen restaurant concept, one can rely on grilled, baked, boiled, fried food items. This is one more point of difference between QSR and the cloud kitchen.
Quick service restaurants offer some room for seating arrangements and consumption. The cloud kitchen restaurant concept is based on a restaurant that has no space for dining-in. However, it has the capability to appeal to the taste buds of its target customers and consumers. DNY Hospitality offers QSR & Cafe consulting, cloud kitchen consulting, restaurant consulting and cloud kitchen franchise. Our offerings in restaurant establishment business consultation are comprehensive.
7.Number of Employees
The number of employees in a cloud kitchen is lesser as compared to a restaurant with quick service. The cloud kitchen restaurant concept can operate well even into 2-3 staff members provided the restaurant has sufficient automation. On the contrary, a quick-service restaurant requires the staff of at least 8-10 people to provide backend and frontend support.
The recent concept of cloud kitchen can help you establish a single brand as well as a multi-brand cloud kitchen model. You can lead the industry by taking a cloud kitchen franchise only in 7.5-8 lacs. The benefits of DNY Hospitality are no franchise fee for first 20 outlets. The restaurant concept of quick service can help in giving your brand visibility but at a huge cost. You must follow your business ideas according to your vision, interest, and most importantly passion. If you do so, nothing can stop you from getting successful and DNY Hospitality would consider itself fortunate to support you.
Opting for a professional restaurant consultant in the making of your restaurant or food & beverage venture is of high value in the standardization of your brand. The operations in this industry continue to be a challenge for both new entrepreneurs and the existing ones. A proper understanding of the challenges and standard of procedures can help you set a milestone in no time. The consultation services for setting up and running a restaurant, resort, or hotel are necessary for both new entrepreneurs and existing business tycoons.
If you are a budding entrepreneur or investor then we would like to educate you regarding the reasons why you need a restaurant business consultant to establish a great business in the restaurant industry. If you are the owner of a restaurant and you believe that your restaurant is doing well, you have our best wishes. However, after reading this article you will realize the need for a restaurant consultant for those loopholes you want to get rid in your successful business. For your convenience, we are just a click away: DNY Hospitality.
DNY Hospitality: Global Restaurant Consultant
DNY Hospitality is a known hospitality consultant in the food & beverage industry internationally. We have our offices in India and the United States of America. We have more than 15 years of experience in providing restaurant consultation services. We have expanded our operations setting ups cloud kitchens, Cafe & QSR , Co-working cloud kitchens, Central kitchens, and so on.
Well lets understand we are not here to sell just food, but sell a concept – ideology of a restaurant consultant. Beyond anything if your concept is in an alignment with your ideology, then everything starts connecting itself. When you come with a ready concept of a restaurant to a food consultant, they help you upgrade the concept in viable way. In case you come with an open mind, it’s even better for a food consultant to visualize the brand identity. Here a restaurant consultant would create a concept and brand identity from scratch for you.
Brand ideation & concept has a set of activities like brand name, brand identity, brand concept, the core value of the concept, target market, brand recognition and differentiation. A restaurant consultant develops a strategic plan to provide a brand name for your idea that signifies the vision, values, and principles of the entity. Important thing is to understand the common link between these aspects which help a brand to be identified in a single direction.
2. Market Feasibility study –
Before even you could decide a cuisine and an area to target on, you must know what does the market talk about. A detailed feasibility study with current market scenario is best known to the restaurant consultant who would help you with before starting. Being 100% sure of the local market and cuisine-wise performance of areas enable you to decide a location quickly. No doubt any cuisine works well with a great concept and taste, however its your right to know the target audience and their behavior dynamics. A restaurant consultant does not ignore these factors.
3. Systematic Financial Planning
The important decisions related to the finances of a restaurant are initial capital for the deposit of the premises, monthly rent, ingredients for cooking, interior decoration, remuneration of the staff members, etc. A restaurant consultant helps you to procure them at low costs because they have contacts in the industry. They help you develop the financial plan for the coming 6 months in advance so that the operations of the restaurant keep going. Normally, entrepreneurs miss out on long-term planning for finances.
A restaurant consultant plans for only a couple of months that can be a little risky because in the short-run some major ups and downs may take place. The financial plan, ROI details, revenue projections, business model are of crucial importance that a restaurant consultant guides you with. Depending on your investment budget, its important to chose the right restaurant concept or model.
Kitchen planning is a complex science. Science is a systematic study. Only a restaurant consultant can help you in performing it well. The points you need to take care of are: the best possible space utilization, planning sections for handling multiple cuisines. It also includes using kitchen equipment for more than one purpose, placing ingredients, proper drainage system, the arrangement of ventilation, selection of right chimney according to estimate time of cooking in the kitchen. Plus the comfort of staff members, decisions related to induction cooking or gas cooking, etc. If anything goes off the track in this commercial kitchen planning, there are chances of accidents. Therefore, it is advisable to take the services of the restaurant consultant when you start your restaurant or cloud kitchen business.
Menu planning is the key to being successful in the food & beverage industry. If everything is super attractive except for the menu, everything will go in vain. Menu engineering covers menu pricing, developing finger-licking recipes, applying Food Technology, MRP evaluations, planning to prepare base gravies, sauces, flavors, marinations, food packaging ideas, garnishing of food, etc. All these activities require professional experience and subject knowledge.
Culinary training is another very important field of specialization for which you need a restaurant consultant. Consultant help you manage recipes and ingredients along with their standardization and weight. Professional help is not only in terms of training your kitchen team for recipes and menu. But also design a systematic line of cooking, procedure to consistency & methods of cutting and chopping ingredients.
By working on attention-to-detail on each aspect of culinary training, your brand gets a strongest base to rest on. By not giving importance to portion size and grammage of ingredients, the food cost becomes much higher than expected. The loss of which is realized after 6 months of operations, and changing everything then becomes a concern.
You may know successful food brand have their base established right. Everything has a fixed taste, fixed recipe and you will notice the same consistency in multi-stores as well.
The standard operating procedures in every industry helps in better and process driven business. A restaurant consultant will help you understand the importance of following these standards in kitchen, management and everywhere else. The most important restaurant SOPs are related to hygiene and safety, sales and purchase procedures, wastage control, the structure of reporting to management, cash handling procedures, storage-related procedures, inventory management, guest relations, human resource policies, recipes, food production, use of edible ingredients, etc. You may definitely have a great command over these technicalities. However, the restaurant consultant already has a wonderful grip over the team following the same. You must pay attention to some other important work related to your restaurant development and opt for professional services by the hospitality consultant.
Elements of SOP’s & Management
Hygiene & Safety
Sales & Purchase
Structure of Reporting
8. Effective Inventory Management
As a restaurant consultant, DNY Hospitality has provided consultation services to more than 200 restaurants. Inventory means stock. There is no guarantee of sale for food delivery. The direct influence of effective inventory management is on maintaining a low cost. It can prevent unforeseen expenditures and shortages during your peak business durations. Therefore, it is important to forecast the requirements in the coming days and manage inventory. The management of stock needs to be balanced because the demand is of fresh food items only.
There is no place for stale or rotten ingredients for food material in the food & beverage industry as far as ethics are concerned. Proper inventory management demands a close association with menu pricing and ordering process to prevent wastage and ensuring supply. It is the restaurant consultant who has the prices in an algorithm sheet. They are also aware of the expected fluctuations in the supply and demand and he is well acquainted with managing inventory.
Usually this step is very taken care by professional restaurant consulting companies who have a creative team to work on in all directions.
Creating unique designs for your business once the restaurant consultant finalizes the brand concept and name of your brand. They design food logos, menu design, designs for food packaging, uniforms of staff members, etc. The only motto of a hospitality consultant is to create designs that are completely unique and easily recognizable amongst the competitors. A well-designed restaurant takes less effort into marketing by the restaurant consultant to establish its image in the minds of the customers.
10. Hiring and Team Building
The other name given to the employees is internal customers. The philosophy behind calling them customers is to make the employer understand their importance. If he wants to earn he needs to make the external customers happy and satisfied. If he wants to keep his external customers happy, he needs to put efforts to make his internal customers happy. This is an international concept of marketing followed by multinational companies by providing multiple benefits to its employees. A restaurant consultant while consulting for a food business will explain to you the importance of the employees and ways to optimize their hard-skills. Besides, it is also important for an employer to get the best talents of the industry so that he can instill team-building spirit in them and become the industry leader. On taking the services of a restaurant consultant like DNY Hospitality you can be sure of having the most creative and talented minds of the industry. You can expect a commendable performance throughout the year. It is helpful for you to reduce costs in finding and training them.
The website design and the pictures of DNY Hospitality exhibit the height of imagination and creativity in designing. The interior design of a restaurant has the potential to attract customers. A restaurant consultant has hundreds of designs and it is easier for the food consultant to help you create a design that corresponds with the name and vision of Interior design.
12. Sourcing of Resources
An established restaurant consultant like DNY Hospitality owns biggest E-marketplace for restaurant products. Main sourcing is kitchen equipment, staff uniforms, main packaging material of furniture and lighting, room amenities, technology support, crockery cutlery and utensils, bar and cafe equipment, hygiene essentials, food packaging, coffee machines, etc. The food consultant while consulting for the food business has these products ready in the store and has designers ready to convert them according to your brand. DNY Hospitality offers to increase revenue by selling on its restaurant store.
13. Result-oriented Marketing
Marketing was the need of the hour, is the need of the hour, and will remain the same for every business in every era. As a restaurant consultant, DNY Hospitality provides digital marketing services if you opt for restaurant consultation services or any other consultation services. For a steady growth in the restaurant industry, you need to let the digital marketing activities flow consistently. In marketing services, we offer to build awareness for your brand, offline marketing plan, social media marketing, Zomato marketing, Google marketing, influencer marketing, etc. We also extend our services to maintaining public relations helping you design promotions & offers, online reputation management, strategic planning for more revenue. On-page and off-page SEO etc. This is how the restaurant consultant can provide highly result-oriented marketing activities.
14. Understanding Customer Orientation
Establishing a restaurant, resort, cloud kitchen or a hotel can be done in various ways. However, it is important to do it in the most result-oriented manner. One can achieve desired results on becoming successful. Success is a journey and not a destination. Therefore, performing the operations in the food & business industry according to customer orientation is the trick to be successful. Customer reviews are feedback analysis is as important as any other process. You get a direction to work on for the minor growth steps.
15. Having Enough Capital
Capital is the initial amount that an entrepreneur needs to invest in any business. In the food & beverage industry, the capital may be a little higher because of more operational costs and wastage on a daily basis. It is so because initially, it takes time to establish a brand and attract customers. A restaurant consultant can help you a lot under these circumstances because it has a team. They are not influenced by pessimism or any other emotional factors like a new entrepreneur who has invested his hard-earned money and who is worried about returns.
The team of the food consultant will prepare everything in a step by step procedure for at least six months as mentioned above. If the initial capital available with you can help you survive in the market with different ups and downs then only the team of the food consultant will take your project or will make some changes in the execution of the plan. These changes can be helpful in sustaining the execution of your business plan. This is how the hospitality consultant will help you take the first step. It is well said that the journey of a thousand miles begins with the first step.
16. A Critical Brand Analysis
The team members of the food consultant are highly trained because they do not deal with operations related to delivering food but still they are very close to the same. They have specialization in critically examining meaning and finding out the errors if any. Hiring a cloud kitchen consultant or hospitality consultant you will expose your business practices under critical analysis. Only restaurant consultants can give you the most accurate brand analysis and future predictions.
17. Handling Persistent Costs
There are some persistent costs in the F&B industry. One of them is the rent that can be handled if you contact a cloud kitchen consultant for cloud kitchens. The rent of a cloud kitchen is far lesser as compared to a restaurant. If you find the rent more than the profits out of revenue it is advisable to switch to a cloud kitchen. The second persistent cost is due to wastage. In the F&B industry, it is almost impossible to avoid wastage. Some wastage is totally unavoidable. A restaurant consultant can help you by helping you in supply chain management procurement & liaisoning.
18. Scope of Improvement
There is nothing perfect in the world. The scope of improvement is present in everything. No restaurant consultant also guarantees complete perfection and it is impossible to please everyone as far as the customers are concerned. However, the hospitality consultants provide important pieces of advice related to menu, recipes, supply chain storage, etc. These small tips are extremely worthwhile because they come out of the experience.
19. Hidden Loopholes
There are always some hidden loopholes in every company. It might be possible that you are losing some money due to improper calculations or poor accounts maintenance. There are also most common mistakes made by restaurant owners. You might not have noticed the excess wastage taking place due to inappropriate operational measures.
They might be more expensive than usual due to poor supply chain management. The food stored in the Storage Area might be getting rotten without getting used. The herbs and spices might lose their freshness because they are old. All these are minor loopholes. However, it is important to note that each one of them has the potential to affect the quality of food and thereby the credibility of your restaurant. A restaurant consultant can easily point out these loopholes and suggest appropriate measures for correction.
20. Operations Simplified
The day-to-day operations at a restaurant or cloud kitchen are like cooking cleaning, storage, shopping, billing, etc. A restaurant consultant has special command over Food Technology and therefore, the operations are sure to get simplified. A consultant for food business will help you know about the latest development in the automation of cooking equipment. The consultant also provides all kinds of help and training. DNY Hospitality has a full-fledged plan to help you at every step and simplify operations.
21. A Helping Hand is a Blessing
You have your own staff members handling all the departments and therefore, you think why need a consultant. It is completely valid on your part. However, you must notice that getting a helping hand is always a blessing. Especially if the helping hand is of an expert like DNY Hospitality that has provided consultation services to 200+ restaurants and cloud kitchens. We are well known as a cloud kitchen consultant and restaurant business consultant.
22. To Know Customers’ Outlook
There are two ends of any kind of transfer. In the hospitality industry, the restaurant or cloud kitchen owner is at one end and customers are at the other end. A restaurant consultant can help the restaurant owners to know the way customers think about their brand. Feedback is also one way to know about it. It is important to note that getting the feedback while operating a cloud kitchen is a little difficult because of no customer interaction. However, a cloud kitchen consultant with its experience can help in knowing the customer’s Outlook and provide suggestions accordingly.
23. Understanding Franchise Business Better
The franchise is yet another booming industry in the coming decades. In the food & business industry, the cloud kitchen franchise is a hot topic. You can look at it to take a multi-brand franchise or provide a franchise of your brand. DNY Hospitality takes the opportunity to inform you that we offer a multi-brand cloud kitchen franchise only in Rs. 7.5- 8 lakh and we also avail of our services as a cloud kitchen consultant along with a restaurant consultant. You may contact us to opt for a franchise business with our original brands or take our services as a hospitality consultant. We are eager to be associated with you.
24. Reach New Heights
You have great opportunities to reach new heights of food & industry business by taking the help of a restaurant business consultant. Growth is the foundation for the application of efforts and motivation. The specialized effort by a restaurant consultant can give a boost to your entire team and there will be a new wave of energy in them too; to work harder towards their goals.
25. Specialization and Experience of a Restaurant Consultant
A restaurant consultant is an entity with abundant experience and specialization that comes with practice and hard work. DNY Hospitality has built a rapport of providing excellent quality and specialized services as a restaurant business consultant in more than a decade. We take pleasure in providing comprehensive support to our clients in establishing a well-designed entity when they come to us only with an idea. This experience and knowledge are with every food consultant.
DNY Hospitality genuinely hopes the answer to the question of why need a consultant is satisfactory. The role of a restaurant consultant is far more than mentioned above when performed practically. Choosing the field of consulting for a food business needs a combination of hard skills and passion because everything needs to be fresh from designs to taglines, from ingredients to garnishing. Our hospitality consultant department will be pleased to cater to your requirements. For any queries please contact DNY Hospitality.
To start a cloud kitchen can be a million-dollar idea, if you are one among those who are willing to enter into food & beverage industry. The cloud kitchen business can give a great start to your career. This cloud kitchen concept does not require a huge cost as is needed for a restaurant or a hotel. Eating out is loved by all. People go to restaurants or outlets or order online. Various brands have been serving unique food items for generations.
Start a cloud kitchen, if you are also fond of cooking and serving the best taste in town. A cloud kitchen can help you materialize your dream. DNY Hospitality proudly introduces itself as the pioneer of launching Cloud Kitchens in India. Here is how:
What is a Cloud Kitchen?
The Cloud kitchen is a kitchen without a place for sitting and eating. Food is prepared, packed and delivered to your doorsteps. People order through websites or applications maximizing the use of the digital era. ‘Necessity is the mother of invention’. The passionate and ambitious chefs decided to start a cloud kitchen as a way to cater to the society because of their confidence in serving the best taste.
However, this idea has turned into a breakthrough concept. Many leading brands are serving people with mouth-watering food items only because they took the risk to start a cloud kitchen.
The concept of cloud kitchens is broad. It looks a mere kitchen when looked at first but it has a lot more in it bucket when it comes to its types. There are different ways to start a cloud kitchen. The common types are
Stand-Alone Cloud Kitchen
Cloud Kitchen Chains
Shared Cloud Kitchens
Restaurant Cum Cloud Kitchen
Home-Based Cloud Kitchen
Co-Working Facility Management Cloud Kitchen
Super Xl Cloud Kitchen
Single-Brand Single Entity
Single-Brand Single Entity
To start a cloud kitchen, a stand-alone cloud kitchen is the easiest. It is a kitchen in which one person can stand and cook alone. This type of kitchen is feasible only when a single person can prepare large quantity of food. It Eatables must have a longer shelf life. Cloud kitchen chains are small or medium-sized kitchens arranged in a series. It can be the best fit for those who want to serve different types of cuisines.
A shared cloud kitchen is shared by one or two brand owners. Restaurant cum cloud kitchen is a restaurant with a cloud kitchen owned by some other brand owner. Home-based cloud kitchens are the simplest to understand and start with. Mother, housewives, students, senior citizens, or anyone from home can start it. Co-working cloud kitchen facility management cloud kitchens are the cloud kitchens in which two or three brands work together and manage everything.
Multi-Brand Single Entity cloud kitchen is a kitchen with single brand for taking orders of multiple brands. Super XL cloud kitchen have 10 brands under the area of 1500 sq. ft. Single-Brand Single Entity cloud kitchen is a kitchen with single brand for taking orders of single brand. It is advisable to start a cloud kitchen with multi-brand because it is in trend these days. DNY Hospitality has catered to 60+ brands out of 200 as cloud kitchens.
4 Major Advantages of a Cloud Kitchen
There are various advantages in starting a cloud kitchen.:
The first one is low capital and operational costs. You do not have to give a high amount of deposit and keep giving the rent of the space to be given to the customers.
When you start a cloud kitchen, it can take a little longer to please the palate of the people. However, once people start recognizing the taste, it has the potential to grow by leaps and bounds.
Less staff members can do more work and serve multiple brands. Not getting orders for one brand is normal but one is sure to get them for multiple brands. It assures revenue generation.
The cost of capital saved in cloud kitchens is for high-tech kitchen equipment to serve uniform quality at a fast pace.
Step-By-Step Process to Start a Cloud Kitchen Business
When one determines to start a cloud kitchen, he must follow the step-by-step procedure. Cloud kitchen industry has shown bullish trends of growth and with DNY Hospitality, you will get a legal and ethical anatomy of SOP’s to operate in. Here are all the steps at a glance:
Do Market Research
Make a Business Plan
Finalize a Service Provider
Get Licenses and Do Documentation
Do Menu Planning
Make a Team
Carry out Branding & Designing
Perform Interior Decoration
Start Kitchen Planning
Plan Hygiene Maintenance
Ask about Wastage Management
Develop a Website
Create a Marketing Plan
Establish Business Tie-Ups
Start a Cloud Kitchen
Execute Digital Marketing
Offer Discounts & Offers
Keep Improving on Feedback
1. Do Market Research
The very first step is to research the market where you want to establish a cloud kitchen. Prepare a questionnaire and find their answers. The questions could be:
Are people willing to eat out?
How often people move out of the house or order online?
How comfortable are people to order food online?
What food is ordered?
Can I specialize in cooking or arrange great professionals?
What are the costs of raw material?
What are the transport costs?
What will be the profit margin after cutting costs and paying taxes?
What are the legal requirements?
All these questions will help you understand cloud kitchen business well and how to start a cloud kitchen. This would help you move to the next step.
2. Make a Business Plan & Identify your Budgets
Now it’s time to make a business plan for your cloud kitchen business in a Microsoft Word File or a PowerPoint systematically. This business plan will bring everything in front of your eyes to start a cloud kitchen. It will trim down the chances of missing significant details. There will be your strengths, weaknesses, opportunities, challenges, and threats.
The major elements of a business plan are capital investment, the furniture, ingredients, human resources, place, area, costs, licenses, credentials, bank accounts, utensils, equipment, cutlery, etc. Putting everything in black & white will help in carrying out all the steps methodically. Write all ideas and analyze for constructive feedback and a healthy discussion will result in mitigating the risks in starting a cloud kitchen.
After going through all the questions given above, you must have understood that to start a cloud kitchen you need somebody who is experienced. We highly recommend taking the help of a service provider to avoid losses. Their experience will not only guide you to go the right way but also help you reduce costs to a great extent. DNY Hospitality has 15 years of experience in the food & beverage industry.
Their primary job is to help those who are a newbie in the industry to establish their businesses successfully. They will help you execute your business plan like a cakewalk. A service provider is like a mentor in something new. Working with them is a sound decision because they save time and time is money. Therefore, start a cloud kitchen to add value with delicious food giving happiness and generate revenue recurrently.
4. Get Licenses and Do Documentation
Legalizing a business is a mandatory step. Therefore, before you start a cloud kitchen remember to arrange for these licenses:
Local Authority License
Fire NOC License
Arrange for them before you enter the cloud kitchen business. DNY Hospitality will help you get all the necessary licenses also including GST without any hassles. You only contact us and let us know what all you are dealing with and we will show you the right path. It is also important to contact us as soon as you finalize to start a cloud kitchen because certain licenses and documents may take a little longer than you expect. The credentials as the restaurant owner are:
PAN of the Owner
PAN of the Company
Current Account Details
Savings Bank Account Details
5. Do A Right Menu planning
This step is going to be the most interesting because it has all to do with the toothsome dishes that would soon rule the hearts of people in town. Kindly choose the dishes that are liked by the people the most. Consider concept positioning in the minds of the target market first, taste preferences, age dynamics, area availability, production process of recipes, costing SOP’s, flavors and combos, packaging suitable for home delivery, etc.
6. Make a Team
Everything can be achieved alone also but having a team makes efforts easier. Always start a cloud kitchen with a team to execute or at least a consultant. You may or may not make them your business partners but helping hands are necessary to keep things take place on schedule. In cloud kitchen business, time is more important because hungry people don’t wait. The presence of team members facilitates in navigating to the right decisions with meetings and discussions.
The workload is also divided and distributed to all the members according to their specializations. A sense of responsibility and motivation is in the air with a team. An individual may lack the zeal to keep working after he is likely to start a cloud kitchen but other team members can motivate. They keep working and keep growing.
Now it’s time to start designing. It will incorporate designing logo, staff uniform, cutlery, crockery, food package design, menu design, etc. Audio-visual technique helps in memorizing. Creating unique visuals will create long-lasting impression and ensure brand recognition. Designs taglines, and promotional messages, also and guarantee 4 elements:
The logo will give an identity to your business. Taglines will create an image. Using them on all the associated things will make it stay in the minds of people. When you take our service to start a cloud kitchen, we leave no stone unturned in making you successful.
8. Finalize A Location
The next step is to search for a suitable location. These tools will help you know the areas of your city from where and what kind of food items are ordered or searched. This might not be necessary for you if you are getting the brand registered on an application like Swiggy or Zomato but do not forget to find out the keywords if you are dependent on getting orders on your website. This will decrease the cost a lot. If the destination is far away from the cloud kitchen, then it will be time-taking and the consumers can’t enjoy hot and fresh meals.
The next step is to design the interior of the kitchen. Think out of the box without inculcating huge costs because customers will not see it. However, it should be beautiful and clean. A beautifully designed place is full of energy and this energy is transferred to the people working there. These are high-quality ethics to start a cloud kitchen that takes birth only to succeed.
Make a place for everything including the storage area, washing area, electricity arrangements, gas stove, drainage, exhaust, customized equipment, seating area, etc. The best technical plan for kitchen design can be availed by an expert and you will have no complaints at the end of the day.
Start kitchen planning according to the menu since the kitchen will have all the equipment and everything to prepare dishes finalized in the menu. Utilizing the space is the key. You should plan different sections for different dishes, if you have plans to operate in multi-brand kitchen. Choose the right consultant before you start a cloud kitchen for applying the most accurate civil and electrical engineering skills for storage, drainage, exhaust and ventilation planning. Select safe kitchen equipment with best quality steel.
11. Plan Hygiene Maintenance
In cloud kitchen business, the biggest challenge is maintaining hygiene after starting a cloud kitchen. There must be dedicated staff to continuously clean the platform, the floor, utensils, and everything. Cleaning the platform must be done every 15 minutes in peak season or time while getting orders continually. It would be helpful in avoiding diseases to the staff and the customers and prevent mismanagement. It will also give rise to good vibes to the people working there.
Therefore, their productivity will be better. Make up your mind and be determined for hygiene before you start a cloud kitchen because this is the biggest challenge in cloud kitchen business.
12. Ask about Wastage Management
Many restaurants and hotels are not able to manage food wastage and they tend to serve stale food using cold storage. This is a very unhealthy practice that you must try your best to avoid. The solution lies in procurement & liaisoning. Arrange for raw material according to the demand. Define the needs accurately, formulate strategy, choose right suppliers who give competitive rates after negotiation, and implement CRM. If you want to serve fresh food to your customers, learn negotiation skills before you start a cloud kitchen.
13. Develop a Website
If you want to take your cloud kitchen business go long then you must invest in developing a website for your brand. Provide all the details related to the company, the food items, the address, the licenses, the mission, the vision, and everything related to the brand before starting a cloud kitchen. Connect a payment gateway to the website to help the customers who want to order online directly from your website. Arrange every convenience for your customers and they will be all yours.
14. Create a Marketing Plan
A marketing plan can be the key to success if it is created properly. Use the pictures of food items made by you. The principle of ‘‘whatever is seen, is sold’’ in the retail industry can work in cloud kitchen business as an added advantage. If people will be attracted to the pictures of food items then there are possibilities that they would be tempted to consume them also. Therefore, the marketing campaign must have a sufficient number of pictures with appropriate taglines.
When you start a cloud kitchen, use different ways of positioning your brand, for example, dry snacks can be advertised to be consumed at all times of the day. This would increase their consumption and thereby profit levels.
15. Establish Business Tie-Ups
Once you are ready with the entire business plan for cloud kitchen concept, then you must establish tie-ups with service providers like Zomato and Swiggy. With the help of these channels, it will be easier for you to earn money. These are the set platforms where people often visit to order food online. The necessary formalities are having a food license if it is a home kitchen and GST Number if you have commercial space separately. It is one of the mandatory steps to get success in the cloud kitchen setup.
16. Start a Cloud Kitchen
Now, when you will have done all the previous steps successfully, it’s high time to give a kick start to your cloud kitchen business. Reaching this step does take an effort worth delighting in future when it would pay off. The overall experience of starting a cloud kitchen is amazing and relieving. However, do remember, it is the beginning.
The actual journey will start from here. DNY Hospitality’s piece of advice: ‘Success is a journey, not a destination’. Therefore, keep working enthusiastically and contact us for anything related to a cloud kitchen. We have The Restaurant Store for these items:
Digital marketing is a very important step to grow every business once you start a cloud kitchen. People believe it to be very expensive but in actuality, it is not. The key is to hire an expert digital marketer or agency that can assure results. You need to invest for 3 months at least to start getting the results through digital marketing. What you need to keep an eye on, is the consistency of the articles, posts, guest posting, and other activities in favor of your cloud kitchen business.
18. Offer Discounts & Offers
Giving offers & discounts is one of the best penetration strategies in the food industry. If you are confident about starting a cloud kitchen, because the amazing taste that you deliver is the best. Then rest assured; DNY Hospitality is in your service to get all the costs recovered. You can give 50% to 60% of a heavy discount also to start a cloud kitchen successfully, making people try your delicacies once at least. Once they will be mesmerized by the taste, nothing can stop them from ordering multiple times.
19. Keep Improving on Feedback
After 3 months or 6 months when you realize that your cloud kitchen business is able to make a decent amount of money, you need to start researching more intensely. It’s time to compare and find out what it all was done that went right and what went wrong. This is possible only when you take feedback seriously and positively. Do remember your customers’ importance after you start a cloud kitchen and become a market leader.
20. Continue restaurant Marketing
Every business needs digital marketing tactics to survive. There is a lot of competition. Another fact associated with marketing is that it is an ongoing process. It is a simple activity to keep telling the consumers about the product you offer otherwise the competitors will take over the market in no time. Needless to say, keep changing your marking campaigning styles. Every three months there has to be an element of freshness and newness because other new entries will take your market share. The food industry has immense scope of innovation. Keep doing it and keep marketing it to fulfill your dreams. Food can, not only give us nourishment but also scads of money especially in the cloud kitchen business.
These 20 steps are crucial to start a cloud kitchen. We won’t say it is easy because it really needs a great deal of effort and dedication. However, we definitely say the results in terms of growing profits and branding will be stupendous. You must follow the instructions and utilize the information in the article. DNY Hospitality wishes you all the best in your journey of starting a cloud kitchen.
DNY Hospitality takes pride in introducing itself as one of the highly sagacious restaurant consultant in the F&B business. With the rich experience of 15 years, we have achieved specialization in providing consultation for the establishment of restaurants, thematic cafes, lounge bars, quick service restaurants, hotels, fine diners, resorts & wellness retreats. Becoming the pioneer for launching the concept of cloud kitchens in India is a feather in our cap. With our teamwork, we soon started operating internationally. Our operations are in India, Canada, Dubai, and the USA. We have catered to 200+ entities in developing their restaurants, hotels, resorts lounge bars, thematic cafes, etc. We, as restaurant consultants, developed a specialization in each department of F&B business.
Role of DNY Hospitality leading restaurant consultant for a New Business
For a new business, DNY restaurant consultant is a one-point solution to help you with every detail from scratch.
Market Feasibility study
Smart Kitchen planning
Standard Operating Procedure Training
Inventory management and Planning
1. Financial Planning:
Our approach is starting from a detailed brief to understand your vision and passion, based on which we design a business model. We support you in making a business financial plan to ensure the supply of cash with ROI and revenue projections.
2. Menu Planning:
We extend our consultation to menu designing. The tasks of the restaurant consultants in designing menus are related to making categories of recipes, costing SOPs, standardization of recipes and tastes, MRP calculations, deciding combos, etc.
3. Hi-Tech Kitchen:
DNY restaurant business consultant provides comprehensive assistance to set up a professional kitchen with appropriate civil electric setup. The architecture by restaurant consultants are with respect to the interior preferences, available space, latest technology, customized requirements and consideration for future plan of expanding to multi-brand.
The team of DNY’s Head Chefs provides culinary training and kitchen management. We prefer multiple trials until our clients get satisfied with the recipes. The dedicated restaurant consultants always tend to keep trying until they succeed.
5. Standard Operating Procedure Training:
In the food & beverage industry, SOP & Management are mandatory to comply with legal considerations. SOP’s are a standard of procedures. Restaurant consultants must notify the restaurant owners for authentic execution of operations. DNY Hospitality has always made its clients act upon all 15 SOP’s with proficiency.
6.Inventory management and Planning:
Managing inventory is other predominant parameter that needs the attention of restaurant consultants. DNY Hospitality has always fulfilled the expectations concerning accuracy in stock planning. Least wastage and optimum utilization is our supreme focus.
DNY Hospitality holds expertise in hiring & training. Rest assured while embarking on a multi-billion industry. DNY Restaurant consultants pick candidates with immense potential to add value to your restaurant business.
8. Interior Design:
Attractive interior decoration has direct influence on creating classy impression on customers. DNY Hospitality creates charismatic designs that harmonize with the elegant expectations of sophisticated clients. Believe or not, it is a cakewalk with restaurant consultants.
9. Procurement – Restaurant Store:
DNY Hospitality is well-acquainted with the essential resources for a new restaurant business. Kitchen equipment, furniture, staff uniforms, packaging material, technology support for a different software, terminals, computers & printers for better access & surveillance, crockery, cutlery & utensils, bar & cafe equipment are available on The Restaurant Store (TRS) owned by DNY Hospitality. The highlight of all is eco-friendly packaging, paper glasses glass bottles, wooden cutlery, and other environment-friendly containers. It’s rare and offered by only the competent restaurant consultants
Role of DNY Hospitality for an Existing Business
Existing established restaurants do need restaurant consultants like DNY Hospitality for upgrading their working pattern. Legendary brands have an old school way of working, with the technology it’s crucial to upgrade SOPs for the highest productivity. You may also rely on us as one of the known cloud kitchen consultants. The value addition by DNY Hospitality to your existing food & beverage businesses is here.
Ease of Operations
Revamping Theme / brand language
1. Possibilities for Betterment/ Management SOPs:
Possibilities for betterment in every business are present because nobody and nothing is perfect. On taking services from restaurant consultants, you will get better exposure. ‘Hardeep Punjab’ is one of our projects that went on to touch the new heights after we took its project.
2. What’s New: Leading restaurant consultant
Market trends keep changing. Newly launched food items have more merit and preference. DNY Hospitality is one of the restaurant consultants that remain updated with the state-of-the-art industry standards.
3. SWOC Analysis: leading restaurant consultant
DNY Hospitality will give you a detailed analysis of your existing restaurant or cloud kitchen. It will cover strengths, weaknesses, opportunities, and challenges. This report would help you in creating an action plan for the coming quarter and fiscal year to focus on strengths, overcome the weaknesses, utilize the opportunities, and prevent bad effects of challenges.
4. Stubborn Costs:
DNY Hospitality knows that you might be struggling with some costs that are hell-bent on decreasing the profits from revenue. These are losses due to wastage, extra stock, more electricity consumption, etc. Restaurant consultants have wonder measures to control them.
5. Ease of Operation:
Restaurant consultants can help you in ease of operation and it would be positively relieving for your staff. Experience is the best teacher and you can take advantage of DNY Hospitality’s experience as the best consultant for a restaurant.
6. Revamping Theme / brand language –
The existing brands majorly need help in converting their interior to something that defines a concept well.
Challenges with Restaurant Establishment
Manifold challenges come as obstacles for a restaurant owner while running a business in the food & beverage industry. This industry is worth millions presently but it is likely to grow by billions in the next decade. Only the best restaurant consultants in the industry can help you overcome them. Let us have a look.
1. Procedural Complexities
Restaurant owners are under the obligation to complete some procedures before he can enter into the F&B industry. Different restaurant business models suggested by restaurant consultants also have different procedural complexities. With DNY Hospitality you get through them smoothly.
2. Licenses and Documentation
The restaurant owner must have necessary licenses and documentation like an FSSAI license, a savings bank account for a cloud kitchen, a current bank account for a restaurant or other commercial entity, health license, local authority license, fire NOC, GST certificate, company’s PAN, owner’s PAN, etc. Restaurant consultants can get you all these within no time and without any hassles. DNY Hospitality gives you a dedicated session for assisting you with this.
3. Complex Kitchen Equipment
Cooking at home is different from commercial cooking. It requires kitchen equipment or else it can be extremely tiresome with extreme efforts by a lot of manpower. Perfection while commercial cooking is difficult to achieve without kitchen equipment and restaurant consultants. Your restaurant or cloud kitchen consultants can help you choose the best equipment. You may check all of them on DNY Hospitality’s ‘The Restaurant Store’.
4. Maintaining All Items of Menu
The biggest challenge is to maintain all items on the menu because customers can demand anything and some food items are seasonal. The menu cannot be printed again and again. Experienced restaurant consultants like DNY Hospitality will only suggest you to start with a smaller menu for a niche market.
5. Maintenance of Supply Chain Management
Supply chain management is an acid test of a restaurant manager, especially without restaurant consultants. Some ingredients can be stored for longer and some are perishable. DNY Hospitality can help you plan shopping regularly.
6. Regular Marketing
Marketing of a restaurant needs regular investment. The results are not immediately visible. The simplest definition of marketing is to let the right customer know about the right product at the right place and the right price at the right time. Your restaurant and cloud kitchen consultants like DNY Hospitality can help you to be a little patient.
Common Mistakes by Entrepreneurs
It is acceptable to commit mistakes as entrepreneurs. To avoid these errors, it’s crucial to make sure that your restaurant business runs into as few troubles as possible. Especially for a brand to be created in expandable anatomy, you may need to consult a restaurant business consultant. This gives rise to the need for restaurant consultants. DNY Hospitality can design a framework for expansion and scope for improvement.
1. Financial Expectations
Entrepreneurs tend to keep expectations of high profits from the new businesses. When in reality it doesn’t happen; it creates pessimism and a lack of activity to generate business in entrepreneurs. DNY restaurant consultant plans the flow of expenditure until revenue starts coming.
2. Theoretical Approach
The restaurant business needs a practical approach to rule the hearts of the clients. The entrepreneurs make great preparations in black & white but miss out on the practical obstacles as discussed above. As a result, they believe they would execute practically the way they planned theoretically. Only one of the restaurant consultants like DNY Hospitality can help you perform it practically.
3. Practice to Stock
Every entrepreneur thinks that saving costs is one very crucial way to increase profits. They tend to stock more ingredients then they should; to get competitive rates. restaurant consultants make you understand that a new business takes a little time to get sufficient orders to finish the stock and till that time you need to keep patience to bear the price of stock.
4. Ignoring Crucial Aspects
Some crucial aspects that go unnoticed by entrepreneurs can be behavioral concerns, high short-term expenditure for long term gains, salary-related issues, quality of ingredients, hygiene in the kitchen, etc. DNY restaurant consultant explains to you that taking care of these small issues can open big boxes of surprises.
5. Non-compliance with SOPs
SOPs are standards of procedures that every restaurant owner must maintain. Not following them is seriously against the law and ethics. Responsible restaurant consultants and cloud kitchen consultants educate the restaurant owners about them and their importance. DNY Hospitality teaches you 15 SOP’s for better working.
6. Improper Calculations
The entrepreneurs also commit the mistake of calculating profits without taking into concern those taxes. When an individual sits and plans for the restaurant business he often does it without calculating taxes. In reality when he needs to pay GST every month, the deduction in profit disappoints him. DNY restaurant consultant gives you a clear picture of actual profits.
DNY’s Consultation for Restaurant Business Models
The restaurant business models are different ways of operations to serve the society in restaurant industry. DNY Hospitality will provide you a customized recommendation to choose out of them. All the restaurant business models have infinite potential provided the right entrepreneur chooses them with one of the right restaurant consultants.
A home operated cloud kitchen is a restaurant or kitchen that provides home delivery of food articles while operating from a home kitchen. It is the simplest business model. Women entrepreneurs can have shining careers in this industry according to the experience of DNY Hospitality.
2. Food Truck & Kiosk
A food truck or a kiosk is a movable restaurant that you can take to food markets and let it stand comfortably there for the whole day and drive it back to your house. The food truck can be bought or taken on rent. The stock can be at a different place and only the necessary items to prepare meals can be loaded in the truck. All prudent restaurant consultants like DNY Hospitality would recommend it to people who are chefs because of their passion for cooking.
Co-working cloud kitchen is a cloud kitchen at a commercial place. There can be two or more than two entities. As a restaurant consultant, DNY Hospitality suggests you get into it if you need a particular location and area is too big. It’s better to share it with a coworker.
A Cloud kitchen with a single brand is the best for first-time entrepreneurs. It is good if you start a home-based cloud kitchen because it is easily manageable with a single brand. Restaurant consultants like DNY Hospitality will also suggest the same in the context.
Operating in a multi-brand cloud kitchen is the best choice for the people who have little experience for practical exposure in the food & beverage industry. This food helps them manage the marketing and operations of multiple brands. DNY Hospitality advises you to opt for it if you have restaurant business in partnership or reliable manpower because it needs a lot of it.
As experienced restaurant consultants, DNY Hospitality advises you to start a quick-service restaurant & fast casual if you are extremely active physically and you can arrange staff members of a similar attitude. You must maintain your physical and mental fitness throughout the year to be successful in this restaurant business model.
7. Casual Diner
A casual diner is a restaurant where people can sit and order. You must start this kind of restaurant if you can price the food moderately and provide a casual atmosphere. It does not have many luxuries so the investment is also moderate.
8. Full-Fledged Buffet
A full-fledged buffet is a restaurant providing a buffet. You can do your best in it if you can invest a huge amount; if your brand is well known in the town and you can guarantee the taste that people will long for and come again and again. Rest all; DNY Hospitality will take care of.
9. Fine Diner
A fine dining restaurant provides a fine place to sit and enjoy food. There are wines, soft music, and formal dress codes sometimes. It is a luxurious restaurant to be suggested by restaurant consultants. Try your hand in it only if you are ready to invest in luxuries. DNY Hospitality will help you with both customized and ready articles at The Restaurant Store.
10. Café & Coffee House
Coffee House is a place where people get different types of coffee. It also offers light snacks such as sandwiches, bakery products, chocolates, etcetera since it is a café also. As a restaurant consultant, we suggest you start it only if you can make the most authentic coffee in town. If not, DNY Hospitality will help you with hiring and culinary training.
A lounge bar is a part of a pub. It has comfortable seating arrangements. The drinks in the lounge bar are highly expensive. Try your luck in this section of the F&B industry if you have some idea of the brands of hard drinks people coming here would prefer. You also need to invest a lot in the interior of a Lounge Bar and Bistro as restaurant consultants. DNY Hospitality also provides consultation for lounge bar & restaurant.
12. Night Club
A nightclub is a restaurant that has a disco bar or some similar kind of entertainment that has music. It is open from the evening throughout the night. It is the right choice of investment for you if you have the right location, resources, and staff including bouncers to maintain it.
13. Food Processing Unit
A food processing unit is a place for the processing and packaging of food items. It includes complex industrial procedures to result in convenience food items. It operates by using raw material. Start a food processing unit if you have an interest in industrialization. DNY Hospitality as one of the most experienced restaurant consultants has experience in designing all these restaurant business models.
DNY hospitality’s End-to-End Plan and Guidance in Restaurant Consulting
DNY Hospitality is a one-stop comprehensive global restaurant consultant for all of your restaurant’s needs. While starting a new restaurant business or revamp your existing restaurant, there are a lot of factors that need to be considered. This ranges from the right way to decide the restaurant concept, professional menu engineering, hiring and staffing training, market analysis, brand design, kitchen setup, menu planning, staff training, or marketing – we cover it all. Here are the 8 steps that DNY Hospitality follows as one of the restaurant consultants.
The first step to create your brand begins with brand ideation. DNY Hospitality will analyze your idea and one of the restaurant consultants will tell you about its feasibility. This is the pre-requisite for brand recognition. It is bound to reflect the mission and vision of the restaurant. If the idea is concrete and possible to execute with high profits, we move on to the next step.
The next step is branding and designing. It covers deciding the unique name, creating a logo, setting color combinations, designing staff uniforms, packaging, etc. DNY Hospitality considers it time-consuming and brainstorming because designs created here stay with the brand for years.
Now it’s time to decide the menu. DNY hospitality provides complete menu engineering that covers trying recipes, creating categories, developing recipes, preparing base gravies, sauces, food-related SOP’s, cost calculation for MRP, packaging, food presentation with cutlery, hiring staff & training them to provide the taste that you want. Judicious restaurant consultant also prepare for large volume order management in advance.
Kitchen planning by DNY Hospitality covers designing customized kitchens for multi-use, proper space utilization, deciding utensils, crockery, and cutlery, taking care of exhaust and fresh air system, etc. Its foundation is in the previous step of menu designing because the engineering skills and layout designs depend on the meals.
SOP’s are standards of procedures that every restaurant owner must follow in order to execute all the steps properly. There are 15 SOP’s that DNY Hospitality as one of the leading restaurant consultants explains to its clients in detail.
Procurement means arrangement and liaison means facilitating communication or cooperation. DNY Hospitality will help you arrange all the resources because we have tie-ups with vendors for all kinds of restaurant & hotel supplies. It can be for equipment, staff hiring, raw material, fire safety, decorative products, packaging, cutlery, staff uniforms, etc. Order it online from The Restaurant Store.
Last but not least, we design the restaurant theme which is the most important factor to create the desired impression on the customers. We recommend the casual, luxurious, romantic, rustic, or any other theme according to the restaurant vision. The designing by DNY Hospitality as one of the responsible restaurant consultants entails both interior and exterior decoration with special attention to crockery, color combination, tabletops, facade, table cloths, exit door, roof, hanging accessories, furniture, wall paintings, and floor.
Successful restaurants begin with a great idea, a structured approach, culinary expertise, and operational excellence. DNY Hospitality as one of the top restaurant consultants experts in comprehensive concept development, a brand idea, process standardization and brand operating structure SOPs. Our proven restaurant start-up method guides you through the steps that follow the incubation process with the right practices and time-tested experience to ensure a successful start.
Importance of Restaurant branding in India is taking giant strides. The direction of the food & beverage industry is opening gates to new opportunities. Branding activity can give a fabulous boost to growth rate. Do your utmost to supersize the forms of branding by compressing costs in other departments while being in the course of substantiating your brand. DNY Hospitality has backed up many restaurants to fabricate their repute and brand identity with its impossible services.
High accomplishments are possible in less time with restaurant branding in India because of its population and if one understands the glory of restaurant branding, it is viable to effectuate business in the food & beverage industry using restaurant consultation for multiple reasons.
1. Consistency is the Key
Restaurant branding in India is an art as well as a science. The creation of an aura or atmosphere for building your brand identity clamors for consistency and harmony. It is a prerequisite to keep striking the minds of the target market perpetually.
Branding is always associated with designing since designing is the visible form of the abstract concept of branding. Common designs must conjugate distinctive configurations of your restaurants. The first step in the behest is to perpetrate branding & designing for your restaurant. Make sure you keep using the designs for a longer period of time because restaurant branding in India gives results after some time of investment and endeavor and not immediately.
2. Importance of Restaurant Branding in India
Restaurant branding in India aids in imparting the mission, vision, and values of the restaurant. A non-living entity can also become alive with branding and can have a personality for identification. A restaurant brand communicates the offers of a restaurant brand through visuals and connects with them emotionally through taglines and messages. It advances interaction with the customers on Social Media Handles. Apart from bringing transparency in operations and there would be no potentialities of loopholes in the quality norms, also helps in locating the concrete zones of obstacles and their targeted solutions during restaurant branding in India.
3. Importance of Restaurant Branding: Colors on Customer’s Mood and Hunger
The importance of colors is prima-facie in our everyday life. Wondering how you can employ them in restaurant branding in India! Here’s how; colors also play a significant role in influencing our moods and hunger. You would be surprised to know about the close link between emotions and colors. Red color induces courage. Blue shows wisdom, yellow is for optimism, orange reflects fun, white stands for simplicity, purple represents luxury, etc. Similarly, colors influence hunger also.
Green color that represents nature helps in increasing appetite. Red is responsible for increasing blood pressure and excitement. Blue color reduces appetite. Yellow and orange also make people hungry. Brown, black, and grey do not promote appetite. One can use these colors in designing while restaurant branding in India. However, marketers use them to highlight light colors in contrast.
4. Key Features of Great Restaurant Branding in India
Restaurant branding claims a great deal of business acumen. The branding activity and strategy ride on the cuisines, the target market, the size of the market, the competitors, the trends of branding and concept, etc. The key attributes of first-rated branding and concept during restaurant branding in India are:
Flow of story line
Content is the king
Use of apt colors and combinations
The concept is the restaurant concept that comprises the vision, mission, values, and the across-the-board process to garner the ingredients and serve the food with creative presentation and plating. The concept is the phenomenal idea that encourages one to elaborate on it and take it further as an entrepreneurial initiative. It portrays all the steps of the restaurant branding in India.
Different Concepts work on different target markets for restaurants and cafes. Every concept is created with an idea in mind, the vision and mission & a cuisine you keen on.
2. Brand Identity
Establishing a brand identity is the premier step in restaurant branding. Good quality restaurant branding in India always concentrates on making the customers identifies the brand. It constitutes the color, restaurant logo design, taglines, name of the brand, etc. The name has the highest value. Many factors can inspire you to find out the name of the restaurant. It can be the place, theme, cuisine of the restaurant brand, etc. One may also cherry-pick the name according to some personal preferences like somebody’s name.
For instance, ‘Pizza Hut’ has pizza in its name. Try using colors that raise appetite. For instance, the logos of McDonalds, Starbucks, Bahama Eats, etc; have colorful logos. A logo must give the idea of business industry. For instance, ‘Burger King’ has the round shape in logo to represent burger.
3. Restaurant Logo Design
Restaurant logo design is the exclusive structure, shape, symbol, or text associated with the proper noun or name of the restaurant. Logo designing is the soul of the whole activity of designing. A restaurant logo design is only present in the entire presentation of the restaurant branding in India. It should be unique, simple, original, and easily memorable with well-combined colors.
4. The Flow of the Storyline
Branding activity with a story becomes conquering to enthrall the consumers. Branding conveys the story related to your restaurant brand to the consumers with a right message a brand wants to communicate. The storyline of a restaurant during restaurant branding in India startles with answering the questions related to the brand or entity. How the brand came into existence? What does the brand serve? What efforts does the brand put in? The answers to these questions form a wonderful flow of storyline performing restaurant branding in India.
5. Content is the King
Content is the king yes, everything that a brand speaks out in a digital or a non-digital asset. It embraces all the text in articles, stories, captions, taglines, story etc. The brand communicates with their audience via 2 things – 1 content and 2 visuals. Even while compassing digital marketing and SEO during restaurant branding in India, Google esteems content as the King. Based on the distinctiveness of the content, Google provides ranking to the website with its crawler or spider.
The spider keeps going through the web, finds the keywords, checks the originality of the content and if it fulfills the parameters of uniqueness and SEO, the website or writ appears in top results. This has the best of the essence because people only check the top results on the search engine. Post inimitable content on Website in different sections like About us, Values, Vision, Mission, Blogs, etc.
8. Use of Apt Colors and Combinations
As cited above, colors have a firsthand impact on Human Psychology. It’s noticeable that the lounge bars and discotheques often retain dark and flamboyant colors like black, blue, red, yellow, etc because people go there for gratification and not to devour much eatables. Similarly, at a restaurant, you may find other tender colors like green, yellow, orange, white, etc; in amalgamation. Therefore, you must plan for restaurant branding in India with eloquent color combinations. You may use dark and earthen colors to highlight them in contrast with other bright colors.
9. Restaurant Interior Design
The Restaurant interior design primarily suffices to justify the high price on the menu. Primarily the interior design must be in alignment with the restaurant concept. Interior embellishment changes the conduct and mood of a customer at a restaurant. With the kind of vibe, the interior and concept exert, the customer gives the orders and relishes the recipes. This is the magic of interior design. People do have a brilliant understanding of luxuries like the table settings, murals, wall paintings, furniture, dining table, lighting color combinations, the showpieces, and everything that is a part of the interior décor. Everything inside a restaurant highlights the efforts of restaurant branding in India.
Leaders in the Industry with Great Branding
The results of productive restaurant branding are inarguably evident. These are the thriving brands that have success with coherent branding and concept in India. These brands have a high level of integrity with feedback also. They take feedback for all the facets of the restaurant including menu designing, interior, creative presentation, and plating. Acting on the feedback as a part of restaurant branding in India makes the customers give positive feedback to their family, friends, neighbors, et al. This amplifies the room for their visits and the footfall of their acquaintances.
Behrouz biryani is one of the most renowned examples of the most befitting restaurant branding in India. The logo has black color but the combination of black and yellow makes it effortlessly identifiable. The influence of black color becomes positive in creating a mighty conception of the restaurant brand. Black color signifies power and yellow has an applauding impact on appetite.
It appeals to the niche market that loves delectable Biryanis of different flavors. The design of Behrouz Biryani has majestic scenery of a magnificent Palace in the dim sunlight and clouds passing by. Behrouz is a cloud kitchen and still well-known for its exceptional package designs and rigorous restaurant branding in India.
Kebab-e-Ishq is one of the most triumphant restaurants in cloud kitchens for its stately and luscious kebabs. Its emplacement is in the nexus of the financial capital of India, Mumbai. It is eminent in catering to authentically aromatic Mughlai flavored spicy food items. After eminent restaurant branding, they established two more brands. One serves Italian cuisine and the other one serves health-based dishes. Their expedition from a single-brand kitchen to becoming a multi-brand outlet has been remarkable.
Khar Social is a landmark example of intelligent branding and designing. The logo has a hash tag ‘#kharsocial’. Hashtag marketing claims brilliant results. With its homepage, it’s easy to recognize that Khar Social is a one of its kind. It promotes socialism and therefore, it’s present in its name. Its menu has interesting names in both ‘#eat’ and ‘#drnk’.
13. Achievements with Great Branding
Proficient branding strategies can help in getting victory over the four pillars of loyalty, credibility recognition, and consistency during restaurant branding in India. These attainments are exorbitant for every restaurant. The reward or results of targeted marketing effort go in 4 directions:
Massive branding activity dazzles all the departments and areas of a restaurant subsuming interior design, packaging, uniforms, marketing material, etc. The result of restaurant branding in India is that designs enrapture the people and they set higher expectations before they enter the restaurant.
The major precept of restaurant branding in India is to preserve consistency in the whole campaign of branding activities. In the food & beverage industry, there are no sabbatical or public holidays or occasions. There are opportunities for acquiring double amount of the revenue on occasions. Therefore, the consistency in branding keeps in sustaining the rank on search engine. A brand attains a rank with regular posting. One may maintain consistency by posting daily, alternately, weekly or with any frequency. However, there must be regularity.
Branding gives voice to an entity or a restaurant and it unveils itself as a personality with the name, identity, address, and value-added offerings. The full-scale process of restaurant branding in India prompts credibility for a restaurant brand. Credibility is faith and reliability that people start having in a brand after reading the content and looking at the visuals. A brand is a personality and it conveys messages through captions and taglines.
The next step is visiting restaurants enthusiastically and if the services, taste, and quality of food reach the level of credibility that was set while restaurant branding in India, the restaurant conquers loyalty as a bounty for maintaining consistency in branding and building credibility. This is the achievement of a restaurant brand owner.
14. Online Food Ordering/ Cloud Kitchens – Biggest Success with Good Branding
Wonders have taken place in the food & beverage industry in cloud kitchen sections with the apparatus of restaurant branding in India. Cloud kitchens are not a very senescent concept in India but they have touched the pinnacle merely in a decade and nothing seems to block its course. Cloud Kitchens have attracted investments not only from corporate investors but also from students, housewives and senior citizens as a way of life. Some examples with immense success rate are Behrouz Biryani, Kuku Chap Chap, EggoMogo, etc. Here’s 20 easy steps to start a cloud kitchen business.
Brand designing is a procedure to give definition to an idea and placing it in the mind of the target market or consumers in a specific shape. A brand is an image that is present as an impression in the minds of the customers. However, it is possible only when restaurant branding is of the top-shelf quality. We can help you altogether during the campaign of restaurant branding in India, have a full-fledged plan to make your idea a brand that you can accomplish perpetually. Starting with explaining to you the importance of restaurant branding and then taking the first step of brand identity. Here are all the steps:
Restaurant Logo Design
Theme of the restaurant
The identity of the brand is the first and foremost attempt to start restaurant branding in India. We note down all the unique selling points and values of the restaurant first and then make a branding and concept plan. This strategy works in favor of establishing the identity of the brand. Designing plays an important role in establishing the brand identity because it entails logo, name of the brand, selection of colors, etc. Our approach considers the factors influencing the mental makeup of the target market. It regards competitors’ strategies, background, culture, and other demographic factors related to the customers and consumers.
2. Logo Design
Designing is a valuable and inventive activity that sets the path for creating an eternal and poignant first impression. Both the interior and exterior of the restaurant try to take the farthermost advantage of designing and entice the customers. If the exterior design is pitch-perfect and the customers have set foot into the restaurant, the interior embellishment must continue to communicate the values to the customer.
The logo helps in brand identification to an elevated multitude. We furnish you Digital Marketing Services along with branding & designing until you accredit the designs. The restaurant branding in India for your brand will transpire according to your precedence to convey the restaurants’ overall philosophy. We are promethean designers in making all kinds of logos including text, shape, or symbol.
3. Packaging Design
Restaurant package design plays the role of an ambassador for the brand. It has consummate information related to the restaurant as an entity. We use the finest quality material that precludes leakage. We offer a variety of restaurant packaging designs with different sizes and patterns. The designs on all kinds of packages have a logo that comprises brand identity. Like all other steps, we credit high value to this step during the campaign of restaurant branding in India.
The restaurant theme backstops in brand identification and therefore we always suggest a restaurant theme. The restaurant themes have been an unbreakable part of the restaurant branding in India for ages. They are related to music, romance, casual dining. Its base can be cuisine, the vision of the restaurant, or any message that the restaurant brand wants to convey to society. For example, a South Indian or a North Indian Restaurant can have the theme of greenery because it supports the idea- ‘Save Environment’. Similarly, an Italian restaurant can have an Italian theme with Italian interior decoration, Italian masterpieces, Italian panache, etc. The restaurant theme differentiates brand recognition and brand identity during restaurant branding in India. However, it should be aberrant.
5. Uniform Design
If the restaurant theme does not include the uniforms of the staff members, we provide uniform designs as well. We take care of using the logo, required colors with appropriate texture, and the name or the initials of the restaurant while designing forms. We always design the uniforms as a part of restaurant branding in India campaigns for all our clients. Uniform designing gives a dignified mien. It conveys the devotedness to serve the customers’ and employees’ fidelity to the brand.
In menu design, we cover the garb of the menu, the sequence of the recipes, the placement of the names of the dishes, the pricing, the material used for the menu, etc. As a step before it, we also participate in the recipe development, SOP and MRP evaluations, presentation SOP’s, deciding categories for menu, pricing of menu items after calculating costs, hiring & training of the new staff members during the restaurant branding.
7. Importance of Restaurant Concept Design
The coverage of branding and concept during restaurant branding in India is a restaurant theme, menu, interior decoration of the dine-in space, creative presentation and plating, etc. One can design a restaurant concept after getting inspiration from family values of culture, availability of ingredients, the heritage of the city, town or country, cuisines of different places or regions, etc. Restaurant concept design gives a definition to the brand and it sets the pathway for implementing the operations. The restaurant branding in India creates an ambiance that triggers emotional delectation.
The ambience makes the people sit in the restaurant and spend time the way they want. The service provider for marketing and branding takes care of the size and adjustment of the logo on the entry door, different kinds of signboards, and message boards; for example, reception, menu boards, dustbin, restaurant, bar, restroom, smoke area, etc. The dining room is the center of attraction during restaurant branding in India, one must take special care of it to make it comfortable and attractive.
8. Layout in Designing
Layout is the configuration for the arrangement or placement of article, furniture, seating area, etc. The two factors driving the layout of the restaurant are the cuisines and the area available for the kitchen. The appropriate steps of restaurant branding in India the designs of the exterior always catch the eyes of potential customers, bringing them in and let them savor the services.
The concept development and restaurant branding in India is ready to the core after a thorough market research that results in top-of-the-line designs. A right Branding always pays off and the story of branding correctly. The credit goes to none other than he idea that takes it to success. Its all about your decisiveness to keep consistency up which is the key factor to smash in the food & beverage industry.
Social media marketing for restaurants is playing a remarkable role in the positioning of dining destinations in the ultra-modern digital world. The food & beverage industry is also closely acquainted with the digitization and social media strategy. The mainstay of selection of a restaurant is on attractive images of delicious eatables, the quality of the information in the content, the reviews by other customers, etc.
Today’s consumer is apprehensive and he creates a school of thought about the brand before he makes his way through. The enthusiasm for social media platforms has shown a stunning impact on organic growth. It’s time to make the best out of this. DNY Hospitality has a lot more to serve on the plate once you determine you need professional help in service of social media marketing for restaurants. DNY resolute in delivering services of the highest standards.
Why Social Media Marketing for restaurants?
Social media marketing for restaurants is the crowning trend in the world of food & beverages. It entails using social media platforms and web portals for the promotion of products and services. Most of the social media platforms administer some built-in Data Analytics tools for companies to keep an eye on the progress of marketing. If there is any proverb supporting the idea that the best things come for free, it’s noteworthy that using Google Analytics is free.
You can review the deportment of customers by the frequency of their visits, demographic features, the devices on which they access social media, and every small detail. You may finalize the social media platforms according to the response of your target market for your restaurant business. Suppose you find a number of comments and messages on LinkedIn, it’s important to keep engagement going.
Digital marketing for food brands with social media management provides transparency with one-to-one interaction. A foolproof social media marketing plan brings organic growth in the restaurant business. Because every individual has a mobile phone and a habit to contemplate on the suggestions by all family members regarding the restaurant visit. Social media marketing for restaurants go hand in hand with Search Engine Optimization and content marketing that we would throw light on later in the article.
How has Organic Social Media Marketing for Restaurants Become a Game-Changer?
Why Invest, when the organic has worked?
With the increasing popularity of social media platforms, Facebook and Instagram have launched marketing algorithms with the targeted location. This strategy has proven itself to be a game-changer because the fruits of marketing are visible when attributes of the products or services reach the target market. The algorithm concentration offered by Facebook and Instagram guarantees the reach with much needed clicks using a social media campaign.
This ensures a sustainable exposure in the local market for a better tomorrow. The target market for restaurants has particular locus with regards to the venue of the restaurant. However, the populace does come a long way to visit promethean restaurants. The costs in social media marketing for restaurants depend on the strategy involved and the frontage attained. A brand doesn’t bear the extravagance of expenses for marketing if they use an ORGANIC reach strategy.
Some points for organic reach are as below
Followers Via Influencers
Role of Content
1. Followers Via Influencers
Follower engagement makes people visit the pages of the restaurant and make them connect with the brand. The restaurants who involve social media influencers have seen a tremendous growth in their organic reach. Pure reason being influencers posting about these brands on their individual pages. Involving an influencer with more the followers in specified location or category, the better the exposure of the brand. An influencer has a specified niche category of audience following them for 1 niche i.e. Food. People spending a long time on your social media pages, promises the chances for them to visit the restaurant soon.
People join in communities on social media when they share similar interests related to cuisines, liking towards the brands and location based. Social media marketing for restaurants in such communities can help in reaching customers and consumers easily. Creating the posts of tempting visuals of food items catchy content and keywords can bring more customers to the restaurant.
3. Role of Content
Content is omnipresent on the internet. Content is the king and there is a greater impact of taglines and captions over and above long articles. Social media influencers can convey preeminent messages in fewer words. The content for social media marketing for restaurants with impactful, catchy & lesser number of words can influence busy bees of the corporate world. There are different types of content arrangements that influence the mothers engaged in household chores and the youth.
Aesthetic visuals volunteer the release of happy hormones because of varied color combinations inducing different emotions. A propitious opportunity via content should always be on its way to attach people emotionally. Influence comes like a cakewalk with happiness. Focus on connecting your target market of customers and consumers solely with a specific content approach. Eventually, others are likely to visit your restaurant as a result of social media strategy and management.
The common tags for social media marketing for restaurants are hashtags and location tags. Hashtags for highlighting the content and location tags for highlighting the location. The primary and secondary keywords of your industry and location form hashtags. The consumers search for their desired food items or cuisines or other things related to food and beverage on social media platforms using a keyword.
Example facts related to food consumption, different places to visit, Indian restaurant in Mumbai etc. using hashtags. Then they notice an immediate result with all possible posts, restaurants and content in that specific hashtag. Here’s how they engage using hashtags with the brand, resulting in larger reach.
What are the 13 Organic Strategiesfor Social Media Marketing for Restaurants?
Building a successful social media strategy for attracting organic traffic demands qualification, experience, quality, and most importantly familiarity with social media platforms. Great social media influencers always plan each step for social media marketing for restaurants to generate business. Employing the services of a digital marketer is not the sole remedy; the experience of social media platforms holds high-quality importance.
The steps for a flourishing social media management are deciding the objectives, locating the target audience for the cuisines you serve. This involves delving into different social media platforms that your target market approaches to. The message that the restaurant wants to convey is to carve the desired brand image via an unwavering adherence to feedback for or against the restaurant eatables and act on it constructively. If one follows these steps meticulously, then success is sure to follow as a result of social media marketing for restaurants. These are the crucial points for Organic Social Media Strategy:
Content is the king
Influencer marketing on social media
Influencers on online food ordering platforms
Brand theme alignment and brand language
Follower growth via organic techniques
Visuals in alignment with content
Google My Business – Importance of Food Brands
Local Marketing (Limited budgeting)
1. Content is the King
Content is undoubtedly the king in the arena of successful digital marketing for food brands. The content has to be in accordance with the offered food items and preferences of the target market. Digital Content marketing & SEO intertwines social media marketing for restaurants in a strategic way.
It’s crucial to Strategize, manage, monitor, plan and schedule all the steps of social media content marketing with key factors. These factors are an impactful visual creative, whacky caption text, attractive titles and a specific call to action in the post.
The creativity adheres to influencing your audience to notice the visuals posts, taglines, titles to finally hit that “call to action”. The content arrangement plays an important role in decisiveness to trigger a response from your audience.
The amalgamation of content with SEO makes it as precious as gold. Diverse social media handles have distinctive ways of posting promotional content. Some allow posting articles in completion, with thousands of words and some allow posts merely in JPG or PNG format with description in 100-200 words. Get the content ready in both the formats for the most result-oriented social media marketing for restaurants. Likewise, use attention seeking catchy words, point-wise description and hash tags for 100-200 words vivid elucidation.
2. Influencer Marketing on Social Media
Influencer marketing for social media for restaurants has the potential to directly scale up the reach. If you happen to launch a new dish or cuisine or want to pioneer the launch of some amazing recipes, influencer marketing can be of great help. Besides, influencer marketing can attract audience using engagement tactics. There is a multitude of influencers today, for example, food educators, food reviewers, comedian, travel vloggers, etc who have their niche as food & beverage.
Restaurants can target influencer in their niche, to work with them as a barter deal for marketing. Importance of involving specific influencers and bloggers have a great impact on restaurants reach, because their followers are specific to food and restaurants. The follower engagement received via food bloggers is very specific to food industry, hence result to a direct conversion. Restaurants can specifically target college-going students, housewives, and senior citizens, professionals by choosing the right influencer.
A comedian narrating his superb experience of dining-in at your restaurant is a winning strategy as a part of social media marketing for restaurants. Effectively or an entertainer shooting a comic act in your restaurant while appreciating the delicacies and décor
Similarly, you may start a YouTube account and post different videos of recipes, food items, creative presentation & plating, informative content about ingredients like their benefits, interesting details or stories about them, etc. An influencer also could be asked to post videos tagging your restaurant link for higher reach.
3. Influencer Marketing on Online Food ordering platforms
Online food ordering is the most successful strategy that aggregators have developed. Example Zomato and swiggy being the leaders today In India, have varied techniques to feature restaurants in terms of organic reach. Focus on Zomato blogger marketing is a direct order conversion strategy. A Customer finds in your reviews being genuine and authentic, you get a conversion.
Most importantly, bloggers writing reviews on your page, you get a rating which accounts to the overall restaurant rating. More the positive reviews, more the rating. How-ever it become crucial to understand it always has to be genuine and honest for that algorithm to work for your page.
Zomato supports neutrality. Bloggers and area targetters have a good number of following in specific area. Involving them on page is a good idea for local reach and restaurant ratings.
New restaurants always have a NEW tag showcased on Zomato. With a constant approach via blogger marketing, the tag vanishes as quick as 2 months to showcase your ratings.
4. Brand Theme Alignment and Brand Language
Brand theme alignment is keeping the exclusive material related to the restaurant brand in alignment with the online theme. The material related to the restaurant covers the menu card, furniture, lighting, staff uniforms, cutlery, crockery, exterior, and interior decoration. The common restaurant themes are fast casuals, corporate touch, royal culture, nature orientation, religious inclination, Bollywood, Hollywood, etc.
Brand theme alignment in a social media campaign is the consolidation of the material designs with theme for social media marketing for restaurants. Every post, article, and GIF must reflect the theme irrespective of the message or occasion. Brand language intermingles with the brand theme. It is the expression or selection of words that matches the Vision, Mission, cuisines, food items, or restaurant brand theme. For example, a restaurant serving South Indian cuisine should not only have staff, interior designing, table decor, entry door design, furniture, lighting, etc.
In South Indian style but also the articles and visuals on Social Media must showcase a South Indian flavor as per the restaurant theme. The brand language covers the tone or conduct of the restaurant. For instance, a restaurant that specializes in catering to the corporate would keep its content in formal English or a restaurant with Rajasthani culture would use the terminology for Rajasthani cuisine. These are small but important nuggets of wisdom for cumulative social media marketing for restaurants.
5. Consistent Posting
Posting of articles or pictures on social media handles is the most important thing during digital marketing for food brands. This is necessary as an accurate social media strategy because search engine will be ranking an exposure to your posts only when you maintain regularity while posting content for social media marketing for restaurants. The crawler keeps digging through the web for veracious and original content 24/7. It can keep the followers engaged, fabricate credibility, and augment brand awareness. Regular readers would spend more time on the website and increase traffic. It would give a boost to local rank as an added advantage.
6. Story Engagement
Stories in social media marketing for restaurants can easily bind people with live feed. Stories in digital marketing for food brands are a series of incidents that lead to something concrete reality. Example recipe development, Live customer experience, excellent service, customer video feedback, innovating with contest strategy etc.
Stories promptly interact with customers when they showcase the genuineness of the brand’s presence. For instance, a restaurant brand serving fast casuals or QSR may have a story related to the idea of taking birth to current positioning. One may present the facts that he noticed other brands catering to different meals on visiting the place.
Show the series of events with different posts and interesting captions to build up curiosity. Then move to the idea generation, behind the scenes, challenges conquered, and ultimately the creation of the brand. A story has the ability to engage people for weeks. Make them respond by asking about their reactions to the circumstances mentioned in the stories. They will keenly wait for the next post with excitement and your campaign for social media marketing will be triumphant.
7. Follower Engagement – Never go behind likes and followers
Follower engagement lays the foundation stone for long-lasting Public Relations with the masses. It fulfills the definition of social media marketing for restaurants to let the customer know about the brand in the best possible manner since a follower is someone who admires a brand. Keep them engaged by replying to their comments, providing proper information about the brand, giving free value with interactions.
Try to inculcate amusement in the content, they must feel it’s been created specifically for them and not copy pasted. Disclose new data and engrossing details about your business. Videos and Gifs have an exceptional impact than stationary content. They have life and they can keep the customers attracted for longer.
Remember, never go behind likes and followers on social media. Success is you get a substantial number of engagements with these ways of social media marketing for restaurants.
8. FollowerGrowth Organic Techniques
An increase in organic traffic is the purely fruitful result or award one can have during social media marketing for restaurants. There is some distinctive follower growth organic techniques that can help you improve your business. The first technique is creating interesting, informative, and engaging content. It is advisable to make the messages ready for at least 30 days before you start posting. Decide the messages or topics after stout research based on the preferences and tastes of your niche market.
You must bring regularity in posting and schedule them according to the competitors and market trends. For example, if your competitors are posting alternately, you must maintain the same frequency or more. Similarly, if the target market keeps a steady watch at the social media content, bring the same pace. Meanwhile, also go through the posts and articles written by your competitors and find out the responses to the content that they upload to follow the good techniques and learn from the inappropriate ones while social media marketing for restaurants.
9. Community Building
Being a part of a community or creating a community of the people sharing common interests is greatly helpful in building a wonderful brand image. You can trigger questions related to the experiences of your restaurant brand in the community groups. The frequent responses as answers to these questions will help your restaurant get trending. Use hash tags and location tags with the questions or concerns for better exposure.
The members of the communities also have high credibility for each other’s reviews because these people have witnessed experiences of similar interests. Community building can generate business, build repute, spread awareness, connect people, provide feedback, etc; which is the need in social media marketing for restaurants.
10. Hashtag Marketing for Organic Growth
Hash tags are the shortcuts to making the post or content reach the customers. Whatever you write with a hash tag, has this symbol- ‘#’. It started with twitter, a social media platform. However, now it is used on all the social media platforms like LinkedIn, Facebook, Instagram, Tumblr, WeChat, Pinterest, etc. One can reach the content faster by using the hash tags. This is a complete and systematic process of hashtag marketing that is used in articles and visuals in social media marketing for restaurants.
11. Visuals should Complement the Content
While writing a 1000 words article, it is advisable to use 2 images or more because simply paragraphs can be tedious to grasp. The presence of creative and interactive pictures for vegetables keeps the readers engaged. However, the visuals must convey the same message as the content. Writing long articles ensures usage of keywords and secondary keywords multiple times. With this Google Crawler would rank the website honestly and images with keywords as ‘alt text’, in addition can do wonders in social media marketing for restaurants.
12. Google My Business – Importance of Food Brands
Google is not only a search engine but also a provider of integral local business promoter. One can make a free listing, website, create advertisements, submit posts, and generate business with different tools. Google My Business is one of the tools that grows business as a part of geo-marketing for restaurants. You can list your business locally with a specific address to promote dine-in and delivery. Delivery kitchens may or may not require to mention the exact address. Its recommended for QSR and casual diner to list it with proper address and pin-code.
You can create posts and advertise your business in this specific location which and a required keyword. This is more accomplishing than other social media portals for having a local organic traffic for your restaurant business. The reason being Google is the most customary search engine whether one looks for a salon or rental property, offices or restaurants in their “Near me” keyword. This is why digital marketing for food brands using Google My Business is remarkable.
13. Local Paid Marketing (Limited budgeting)
Local paid marketing is also extremely result-oriented in generating organic traffic. People love to visit classy and magnificent restaurants and hotels. Their presence in the nearby areas is preferred. However, restaurants located in remote areas of a city are equally in demand due to their extraordinary services or awesome cuisines. Local paid social media marketing for restaurants is absolutely targeted to get exposure before local people to visit the restaurant. It is easy to make one visit on a weekend for leisure especially if the restaurant is nearby.
Leaders of the Industry with Great Social Media Marketing
Social media marketing for restaurants is an art to pursue with extreme patience for the reason it gets skyrocketing results. With loads of creativity and passion, one can take the restaurant business to great heights. Here are some industry leaders with an amazing social media presence:
Hitchki is a brand worth paying a visit to when in Mumbai. It’s based on the three most important elements for which India is famous: Bollywood, Indian Music, and Indian Food. This brand is an amalgamation of all the three. Looking at their strategy for social media marketing for restaurants, they have social media presence on Twitter, Instagram, 3-4 Facebook pages for Hitchki Restaurant, Hitchki lounge, Hitchki BKC Restaurant.
Bollywood inspiration is visible in their social media posts as well along with the menu. Their brand language in visuals is in Bollywood terminology, evergreen dialogues of Bollywood movies, pictures of Bollywood actors, Bollywood characters, the names of dishes are named after some actors, and movies, the creating presentation and plating is also according to Bollywood movies, etc.
You may not find a plethora of likes on their posts but they are after the principle of consistent posting regarding the latest offers and other details for social media marketing for restaurants. Hichki took no time in becoming a prestigious name because of its most innovative Bollywood-Inspired Menu.
Contemplating on Behrouz Biryani is a royal affair. Its logo is breathtaking. Nothing else can be better than the black background and an aristocratic creative presentation of biryani on its social media handles for social media marketing for restaurants. The grandiose is mandatorily present in all the pictures. The brand maintains multiple Facebook pages according to locations. Their brand language fabulously illuminates the priceless taste of the Biryanis as claimed by the restaurant brand theme.
Behrouz Biryani has a social media account on LinkedIn, Instagram, Pinterest, Reddit, Twitter, Medium, Scoop It, YouTube, etc. It maintains all the social media platforms with equal attention and expertise using the principles of social media marketing for restaurants. Videos related to unboxing biryanis, stories related to Behrouz Biryani, reviews of recipes, etc is on its YouTube Channel. On Scoop It, you may order Biryanis, on Medium you may read inform
ative articles related to Biryanis, savor irresistible posts of offers on Twitter. The campaigning activities, approach and presentation of Behrouz Biryani is undoubtedly ideal as per the standards for social media marketing for restaurants.
Theobroma claims itself to be dessert of the Gods, a landmark tagline for brand building. The multi-dimensional menu in bakery items of the brand has a distinct presentation on the website. It uses light shades of pink, blue, green, brown and other colors. On Facebook, it has 3 pages according to location and food items. Surprisingly, it has multiple accounts on LinkedIn also according to specialization.
On Instagram, people can get postings related to bakery delights. On Twitter, the posts relate to services given to clients is present, on Pinterest, pics relate with the origin of ingredients, on Reddit, there are informative articles related to chocolates, etc. Theobroma a has a wide social media presence and your campaign for social media marketing for restaurants must also have the same.
The magnitude of successful social media marketing for restaurants is visible with some parameters. An augmentation in website traffic or your page on aggregator portals is a clear sign of more people knowing your restaurant and willing to order from or search for it. A large scale of messages by customers and consumers is another signal that people are consuming meals cooked by your restaurant.
A number engagement activities show the height of brand awareness of your restaurant brand. Find out the data associated with the above-mentioned factors using analytics tools and decide on which social media platforms you must continue for organic growth. All this is achievable by formulating a systematic social media strategy. Investing a reasonable amount for digital marketing for food brands is a wonderful backup plan for crisis management in the restaurant business. DNY Hospitality has been fortunate to provide Digital Marketing service with a focused coverage of all the mentioned points for social media marketing for restaurants.
A central kitchen setup centralizes the cookery operations of multiple kitchens. It serves the major ingredients or components for effectuating other food items. The diverse restaurants may be present at the same or different locations as their commercial establishments. The central kitchen for chain outlets equips either the ingredients or the entire dishes for other outlets to utilize them but does not harness services to the individuals as retail or cloud kitchen outlet.
A central kitchen setup also manages to send them to the respective locations or restaurants. This attribute gratifies small startup restaurants who have less area for operations and are established remotely. The destinations for the output of a centralized kitchen can be fast casuals, hotels, food trucks, restaurants, or cloud kitchens. These kitchens also functions as storage windows for other restaurants with befitting amenities for food storage with the loftiest standards of Food Technology. DNY Hospitality proffers dedicated consultation services in all the versions of a central kitchen for chain outlets.
Why Need A Central Kitchen Setup?
The cardinal foundation to set up a centralized kitchen is to redeem operational and other expenditures. Central kitchens can be small or huge; however, they serve the purpose of administering supplies to other entities instead of individuals. The other major ground to opt for a central kitchen setup is producing in-house components and creating an original product according to the philosophies and vision of the food entity. It is imperative in lieu of escalating competition and quality standards. Only the distinctively qualitative brands are supposed to sustain in the final analysis in the food & beverage industry.
Cloud kitchen setup is completely different from a central kitchen setup, you may also read what is a cloud kitchen here.
Prerequisites for a Central Kitchen’s Setup
There are two major prerequisites before you come to the decision of establishing a centralized kitchen. The first one is having a large scale of restaurant operations or multiple restaurant brands under the patronage of the umbrella brand. A central kitchen for chain outlets furnish services related to the components or ingredients for multiple restaurants. The owner of multiple restaurants, fast casuals, or cloud kitchens may decide to set up a central kitchen for his chain outlets and name them as one brand.
Another major requirement for establishing a central kitchen setup is having tie-ups with different restaurants to supply ingredients or components to them. A central kitchens for large-scale production bears scads of expenses for storage and maintenance of the food items that it supplies. It utilizes world-class Food Technology to keep the food items in picture-perfect quality. The revenue to cellar the food items accompanies risk. The revenue generation banks on the restaurants ordering them. Therefore, it is of paramount importance to conserve lucrative business tie-ups.
Starting Central Kitchens
Inaugurate a central kitchen setup either before constituting multiple restaurant brands or with eventual progression. It is a historic decision and will have an extreme level of consequences on the pace of growth of your across-the-board business. The major points on the trajectory to commence a central kitchen are:
Designing the layout
Planning the equipment
Purchasing the ingredients
Employing Food Technology
Developing transportation tactics
Recruiting the staff
1. Designing the Layout
Designing the layout of the central kitchen setup is the most significant and first step. It counts on the equipment, cooking procedures, and storage racks. One needs to work on the food items that the central kitchen would prepare using the equipment. The next is the cooking procedures and the placement of equipment with the best utilization of space and the greatest productivity. The size of the storage racks also plays a fundamental role in contributing to the layout of the central kitchen setup. The racks and equipment are of very big size and therefore it is pre-eminent to design the layout keeping them in the mind.
2. Planning the Kitchen Equipment
Equipment is contingent on what restaurants or cloud kitchens you are going to serve. It will underline the essentials and expectations from the central kitchen for chain outlets so that your plan of action for the layout is exceptional. For instance, if you are going to cater to a restaurant that needs sauces of different kinds then you need racks to hold bottles. Similarly, if you furnish services to a restaurant that offers sandwiches and the central kitchen setup supplies loaves of bread to them then you are likely to invest in racks in shape with loaves of bread’ packaging. The same tenet pertains to the acquisition of kitchen equipment also.
3. Purchasing the Ingredients
The next is planning to obtain the ingredients. It should be according to the recipes the restaurants’ demands and central kitchens will procure the supplies. Sometimes the central kitchen setup may supply the food items partially or wholly. The central kitchen may cater to some restaurants for supplying the components of the final recipes or main also prepare the whole food item that is not perishable or time-sensitive.
4. Employing Food Technology
The central kitchen setup is a voluminous place with a variety of food items either prepared or stored. It is mandatory to use the latest Food Technology. Employment of technology enables the storage of food for a prolonged period and it also maintains freshness. Usage of technology also guarantees accelerated operations in manufacturing the ingredients for preparing and packaging the eatables helping a delivery service of a central kitchen setup for large-scale production of the dominant standards.
5. Planning the Storage
Cultivating strategies for storage of ingredients for either supplying or utilizing them in recipes demands adequate concentration. If there are more ingredients than required in the storage area, there is a risk of them getting perished or rotten. The managers at the central kitchen setup need to anticipate the demand in coordination with restaurant brands. It may otherwise lead to a sizeable downturn in the annual balance sheet.
6. Developing Transportation Tactics
If your central kitchens deliver food items to restaurants located away from the central kitchen then it’s of utmost importance to devise tactics for transportation. The tactics must be in order to facilitate a product in the original quality as it leaves from the location of your central kitchen. It depends on the distance to be covered. One may employ services by professional transportation companies if there are contracts with restaurant brands. It is also feasible to own a transport vehicle for outstanding time coordination to perpetuate the brand name of the central kitchen setup.
7. Recruiting the Staff
The next step is the recruitment of the staff members who are well-versed in the operations of a centralized kitchen. If they have experience, nothing can be the best. However, they must have the required qualification. Maintaining a central kitchen setup is of complex procedure that needs appropriate planning and an elevated sense of responsibility to maintain the central kitchens.
8. Managing a Central Kitchen Setup
The management of a central kitchen needs a, altitudinal level of business acumen and command over logistics. The manager necessitates showing involvement and multi-orientation towards a multiplicity of operations. If consistency is achieved in supply chain management, success is all yours. DNY Hospitality provides a systematic program for efficiency and effectiveness in preserving a central kitchen setup.
We recommend investment in POS systems for the integration and consolidation of restaurants of other brands and your central kitchen for large-scale production.
Processing of the orders between different branches of the central kitchen for chain outlets or between restaurants and central kitchen setup can go smoothly provided there is no room for confusion.
Check the status of inventory every day or set the frequency of checking according to the workload.
Keep an eye on the latest equipment and development in food technology to bring maximum efficiency and reduce costs.
Always keep abreast of the operations taking place at your central kitchen remotely also.
Employ appropriate software or intranet for internal communication to bring transparency and avoid misinterpretations.
Benefits of Central Kitchen Setup
The decision to lay the foundation for a central kitchen for large-scale production takes enough courage. The advantages associated with it are sufficient to encourage you and feel optimistic about it. The central kitchen has the aptitude to absorb the risks of other entities and therefore, it holds sky-high demand. It completely validates its name that has ‘central’ in it because it acts as a center for key components of the final food item. Here are some more benefits of a central kitchen setup
1. Reduced Costs
Making an allowance for a central kitchen, they costs condense the expenditure to a high extent because a typical retail outlet, fast-casual, restaurant, or cloud kitchen must invest an enormous amount in the marketing of the restaurant to lure the customers. There is a peaked level of competition in the food & beverage industry due to which the operational and other costs may get upbeat.
However, in a central kitchen, there are the slightest operational and staff-related costs because a central kitchen only claims for the chefs and only one watchman, if it is under surveillance 24/7. A central kitchen setup only has to swallow the costs interconnected with upholding hygiene and freshness of the food items at hand at the premises.
2. Smoother Operations
The number of departments in a central kitchen is lesser as compared to some other entities in the food & beverage industry. It manufactures the components of food items as per the magnitude expected or forecasted. It either goes to storage or to the restaurant for which the central kitchen setup has created it. The managers plan and instruct food preparation appropriately. Then the packages set off to the transportation vehicle for reaching the destination.
3. Increased Revenue
A central kitchen can avail you more income with hassle-free operations. It entails a reduced amount of physical effort and impediments but a rigorous mental endeavor. The top managers must be at their best to make sure the middle and lower management execute their duties promptly. There is a lot reliant on the timely deliverance of the food items because of concerns like change of taste with time. It depends on the order of the central kitchen setup to select whether to provide storage facilities, prepare components of food items, or prepare inclusive food items depending upon the potential of management.
You may embark on the food & beverage industry with a central kitchen for chain outlets by determining any one of its functions and then inflate the business operations later on, once you have established business tie-ups with legal contracts for a considerable period of time. For instance, if you have a central kitchen setup with storage facilities, you don’t have to put much operational effort and it can painlessly fetch you more proceeds.
4. Prosperous Business
Overall business operations can take the track of affluence, if all the managers and staff members accomplish their responsibilities well. A famous proverb says ‘Well Begun is Half Done’. Therefore, make no negotiation in investing your time and effort in fabricating and launching the business plan. DNY Hospitality works for you with complete perseverance because we comprehend the significance of a magnificent start for a central kitchen setup.
The value of making a great commencement is noticeably discernible in the profits of the first quarter. Our specialization in equipment selection, food technology, space utilization, and recipe formulation is apparent in the projects we have done so far by incorporating excellence in each one of them.
5. Consistent Taste
Most of the time, many restaurant owners may establish a central kitchen setup for manufacturing an end-to-end product. This is a step towards branding. McDonald’s, Subway, Pizza Hut, and other international brands manufacture their products entirely in their in-house operations and therefore they can serve a distinctive taste for which the world is crazy. It requires multiple attempts for recipe development and menu designing. Our team of experts stands by the clients until we build up the taste that they want.
6. Central Kitchen Layout
The layout of the central kitchen setup depends on the workflow pattern that initiates from receiving the raw material, breaking them down, producing them, and then putting them to storage and sending them to their respective destinations. The central kitchen may have one of the functions added or subtracted. The layout may need a place for specialized ovens, steamers, rotisserie, etc; according to the food or food components to manufacture.
The layout is unsurpassed when it has the competence to adjust in proportion to the changing volume and needs of production. The demand for the products may be more during occasions or particular seasons. One uncomplicated step to make the entire area of the central kitchen setup functional at all times of the year is to create bigger sections for variable sizes of equipment and storage facilities. This way; two undersized sections of equipment or one big one can fiddle with at one place.
The central kitchen setup is for other restaurants, corporate offices, universities, colleges, restaurants, hotels, fast-casual restaurants, cloud kitchens, retail outlets, etc. The idea is to distribute food products to other entities and not individuals. A central kitchen for large-scale production acts as backend support for other entities dealing in the food & beverage industry.
How can DNY Hospitality Help in Central Kitchen Setup?
We have been serving and industry for more than a decade and you can count on us while establishing your central kitchen setup with the following empowered areas of services.
You are welcome with an idea of your central kitchen setup to our team and we make sure to define the core identity and endow you with a apposite name to the brand for recognition to create the persona of the brand with vision, uniqueness, and values of the brand. We will make your brand appear loyal, credible, recognizable, and consistent. We extend our services for designing brand logos, signage boards, designing, packaging & uniforms, and overall presentation of the company.
Kitchen planning is one more segment of a dedicated service by our ingenious team. It is the most multifaceted step because we pledge optimum space utilization, training for multi-use of kitchen equipment, right drainage, and storage planning, diverse sizes of kitchen equipment, planning exhaust and fresh air system, the accurate choice of coolants for effective storage, making the kitchen suitable for cooking, etc. In the same direction, we offer numerous layout designs for commercial central kitchen setup. Some of the layout designs are allied to storage, electrical, technical, plumbing, civil, exhaust, etc.
Menu Planning and recipe standardization
Menu planning has a straight association with the restaurants for which the central kitchen setup will prepare the food items or components. We help you with creating menu items, recipe development, costing evaluations, guidelines to recipe standardization and everything that keeps the consistency SOP’s going.
SOP’s are standards of procedures present in every industry entailing food & beverage. We provide you training in 15 vital restaurant standards of procedures for swift operations in your central kitchen setup. We cover SOPs related to hygiene & safety, food production, storage, inventory, cash handling, wastage control, etc.
Procurement & Liaisoning
We are committed to becoming a one-stop solution for our valuable clients by helping them to procure & liaison whatever they demand in carrying out their operations. We have already established business tie-ups with all kinds and categories of vendors for Restaurant & Hotel supplies. Our association will make the supply chain management of your central kitchen setup far easier without any quality concerns. We may help you with procurement related to the kitchen equipment, food packaging, staff hiring, raw material, staff uniform, fire safety, cutlery & crockery, etc.
Culinary Training & Management
Culinary training & Management is one of our standardized services that cover menu planning, culinary training with all the required steps. Your central kitchen setup will have standardized recipes, multiple food trials, training of your kitchen teams, industry-wise cutting and chopping, feedback analysis, etc. Our proactive measures in correspondence with industry standards will keep you flabbergasted.
The design of the kitchen captures the most attention of our creative heads while taking a project of central kitchen setup. We are affluent in experience and can help you with our business tie-ups to procure the. A central kitchen is an ambitious project that claims your time, money, and moreover your endeavor on precedence. Allow us to make the most of what you plan and evade taking a risk by utilizing the best of our services because there is a gigantic risk on financial and poignant investment if anything goes off the track.
Ideas to sustain in F&B Industry or any other industry isn’t less than a challenge in the prevailing pandemic situation. The world in totality is battling to endure. Sustain in Food and beverage industry is one of those rarest Industries that have shown some hopes for growth & affluence. It incorporates fast food cafes, catering businesses, quick-service restaurants, pubs, hotels, cloud kitchens, full-service restaurants, food transportation services, etc. Some of them kept operating well in the course of the lockdown also.
However, some are facing problems in formulating Ideas to sustain in F&B Industry. It’s high time to be vocal about it and show persistence to these unfavorable and unforeseen contingencies in association with DNY Hospitality, To sustain in food & beverage industry
Ideas to sustain in F&B Industry – Challenges
The major challenges to sustain in food and beverage industry to endure and find out the ways to make your restaurant sustainable are due to multi-faceted rationales. Comprehending the impediments to sustain in food and beverage Industry is the most prolific tactic because knowing the target to hit it accurately is indispensable. Here are the challenges making us ask: ‘How restaurants can survive right now?’
1. COVID 19 Phase for Restaurants : Ideas to sustain in F&B Industry
The major challenges to sustain in Food and Beverage Industry that you are confronting to increase your restaurant sales and to sustain in food and beverage industry are owing to Novel Coronavirus 2019. The lockdown and social distancing have resulted in no gatherings of the masses. It has severely affected all the industries of the world in terms of execution of operations and generation of revenue.
2. Low Salaries of Restaurant Staff
COVID-19 has created very dissatisfactory consequences on all the industries and some of the industries are painfully hit by it. Everybody has understood the importance of savings together with The Corporate. They are in the agony of losses and can’t pay full remuneration to their employees. Individuals also have a propensity to reflect an identical manner to save money for the near future. Therefore, the disposable income that people splurge on weekend sprees and online food ordering from restaurants and hotels isn’t adequate in the present state of affairs. This is one of the major stumbling blocks to sustain in food & beverage industry.
3. Layoffs in Restaurant Industry
Many people have lost their jobs, especially those who were in small-scale companies or outlets because they could not put up with the financial fatalities through the lockdown. Many small outlets have got vacant once again in view of less or no footfalls of clientele. They are under pressure to get new jobs with compromised salary packages making it intricate to sustain in food and beverage industry. It is difficult to order food online to take delight, as anyone would prefer to save money under such dark times.
4. Restricted Movement
The world was on lockdown for almost 2 to 3 months with mere essentials in the process of transport. The restricted movement due to the pandemic outbreak has also made it arduous to sustain in food and beverage industry. Restaurants commenced delivering food online subsequent to a long time of unlocking in an assortment of countries. Sustain in Food and beverage industry got the liberty to operate quite later with manifold restrictions. The restricted movement has affected the arrangement of ingredients to serve fresh food also. This has compelled the restaurants unable to serve their expert food items with demanded taste on account of the dearth of some ingredients.
20 Ideas to sustain in F&B Industry
Problems are an element of life and this time the world is together to conquer the current situation. Besides, no problem takes birth without a solution. There are numerous ways and tactics to sustain in food and beverage industry. ‘How restaurants survive right now?’ is a burning question of the year and almost certainly the impact of the current year’s circumstances may last long for the whole decade.
As a ray of hope, it’s important to remember that one who sustain in food and beverage industry is making multi-billion dollars with escalating scope. Here are all the tactics for you to increase your restaurant sales and triumph over the challenges in food & beverage industry.
1. Serve What’s in Demand : Ideas to sustain in F&B Industry
The very first tactic to sustain in food and beverage industry is to optimize your menu and cater to what’s in demand in present age. Strive to launch novel food items and adhere to all the guidelines laid by the government to serve food innocuously to increase your restaurant sales. Try some inventive methods of amalgamating cuisines for by means of spices of different cuisines or preparing High-Tea. Try to bond with your customers by social media marketing and ask for their demands to serve them better to sustain in food and beverage industry
2. Carbon-Free Dining
Carbon-free dining is an ultramodern and happening term in the food and beverage industry. Restaurants are progressively taking the certification for Carbon-free dining to sustain in food and beverage industry. This has an undeviating impact on branding and generation of reverence in the minds of people and besides your diners. It is an initiative in favor of the environment by the Green Earth appeal according to which the diners and the restaurants must plant fruit trees as an attempt to save the environment.
It has proven itself to be one of the most successful ways to make your restaurant sustainable. It is perfect to call this certification program a ‘hotcake’ because it volunteers to your potential to sustain in food & beverage industry in a straight line.
3. Develop Rapport; Then Upsell
Upselling means convincing a customer to buy more that he might not have intended or are more expensive. Upselling at restaurants to increase your restaurant sales is not very uncomplicated. There-fore it’s imperative to develop a rapport with the visitors first to sustain in food and beverage industry. Building rapport entails emotional attachment which results in mounting customer lifetime value (CLV) and conviction in the restaurant staff. Sooner or later, the staff members upsell to the diners with a smiling demeanor and soft-spoken approach.
4. Reduce Costs
A restaurant has miscellaneous costs. For instance, operational costs, rent, salaries, raw material costs, maintenance charges, packaging costs, point of sale system costs, kitchen equipment costs, etc. Decrease some of them like operational costs, maintenance charges and electricity bills due to everyday visitors, salaries & wages to sustain in food and beverage industry. Cost reduction is directly proportional to revenue and profits giving you a cushion to prevail in this pandemic period.
Cloud kitchen is a remote or ghost kitchen that serves food to the individuals without offering dine-in space. This is not less than a blessing at this point in time to sustain in food and beverage industry. It automatically reduces various costs like rent, operational costs, electricity charges, salaries and many others. You may be innovative in re-launching your restaurant as a multi-brand cloud kitchen by redesigning the menu. In addition, co-working cloud kitchens are outperforming because it reduces the costs to half or one-third depending on the number of rental partners. Your concerns related to your restaurants’ assets are valid. No worries about them to. You may sell them for their best prices from the restaurant store.
6. Lower the Prices
Lowering prices is one of the most competitive and oldest keys to success in every industry. It has always and it will always grant desired results to sustain in food and beverage industry. Low salaries, layoffs, restricted movement and many other challenges make grounds for cutback the prices. Some of you might think that it reduces the proceeds but it’s vital to transform the outlook and comprehend that the tactic is helping to survive because if you won’t you may not acquire any revenue.
7. Avail Discounts and Offers – Restaurant Marketing
Discounts and offers are an unbreakable part to sustain in food and beverage industry on occasions. Offers also serve as a successful tool for market penetration and beating the competition. This is the perfect instance to avail them to sustain in food and beverage industry. It is one of the best ways to persuade people to order food or visit your restaurant. Such a tactic will also lay the foundation for creating an impression on the clientele that they would get valuable offers and become contented during happy occasions.
You will also gain the edge of branding to make the masses in high spirits not only during happy occasions but also during tough times. Don’t forget to market the discounts & offers to let your target market know about them. It is better if you plan it first and then launch it under some creative names. For instance, you may call discounts on Christmas to be Christmas specials with captivating creative designs. It would have a spectacular impact on your attempt to sustain in food and beverage industry.
8. Introduce Happy Hours in your Restaurant
The term ‘Happy Hours’ is common with liquor on hard drinks. It is an excellent idea if you launch Happy Hours in restaurants for your highly-demanded products. For instance, McDonald’s may launch ‘Happy Hours’ for ice creams, shakes, burgers, etc; depending on the demand. It is a great example of an innovation to sustain in food and beverage industry. Your restaurant will gain an instant recognition with the tactic.
9. Pioneer Buffet Using Cart Service
Pioneering and innovation go hand in hand. Buffet service and cart service are poles apart. How about it making a combination of them and creating a tactic to make your guest feel special! When you get people for buffet, allow them to serve themselves initially and then introduce cart service as the part of the buffet all of a sudden as a gesture of care to them. It would give better results if you do not market it officially but if your customers would broadcast it with mouth publicity.
It is equivalent to showering respect to your guests at home. It will be unbelievably helpful to sustain in food and beverage industry. When your staff will begin walking between the tables with the cart asking your guests about their needs it would it give your guests surprise, comfort and peace of mind while consuming their meals, nothing in the world can be more gratifying than this!
10. Get Online to Sustain in Food and Beverage Industry
To sustain in food and beverage industry counts on taste and quality. Millions of restaurants haven’t registered their presence online and are still victorious in building an incredible brand image. Some restaurants also serve only one dish and they specialize in it to the extent that people visit them from far-flung areas passionately and they have been serving the industry for generations.
However, in the existing situation-demands get online and let your customers discern that you are all set to endow them with your scrumptious eatables at their doorsteps. It is also essential to be updated with changing times.
11. Revise your Restaurant Menu – Sustain in food & beverage Industry
Your menu engineering skills must be outstanding for sure. However, it is necessary to amend your menu if you are dealing with issues to increase your restaurant sales. To sustain in food and beverage industry look at your menu with a modified outlook and make crucial changes in the presentation like innovative names or offering combo meals; if you are not ready for changing food items. Although, we have already discussed serving what’s on-demand on priority in the article above.
12. Extend Restaurant Services & Open seating
To lucratively sustain in food and beverage industry you must elaborate your restaurant services. You may opt for a quick-service restaurant (QSR) or full-service restaurant (FSR) alongside a cloud kitchen at the same premises. Numerous big hotels also have special dine-in areas and a cafeteria for serving snacks as an example of the tactic of elaborating restaurant services. Similarly, they encompass a retail outlet serving bakery items under their brand logo.
This would augment your points of sale to boost revenue and you can better sustain in food and beverage industry. Adopting open seating will encourage the safety against the spread of virus in AC rooms and closed dine-in.
13. Offer Complementary Food Items
Giving discounts, offers and complementary items in any industry is a trend to handle financial concerns and to revive growth. You may offer some complementary food items along with main offerings like cupcakes with tea or coffee or garlic bread with pizzas as a complementary food item and not in a combo. It may have a slight effect on revenue generation negatively but to sustain in food and beverage industry in the long run, it will be beneficial for sure. Your regular diners would bear in mind about your complementary offers when we all will have overcome this recession-oriented situation.
14. Begin a Customer Loyalty Program
You must have come across ‘customer loyalty programs’ in supermarkets. We present these loyalty programs as an innovative tactic in restaurants also. You may do it by furnishing some exceptional benefits to the customary visitors. For instance, they would get a heavy discount on their 3 or 4 visits in a month. It would persuade your customers to visit again and again. It is also a long-term investment with short results to sustain in food and beverage industry.
15. Organize Events to Sustain in Food and Beverage Industry
You must welcome event organizers at your quick-service or full-service restaurants. There are different kinds of events these days except for the conventional stage performances. You may host a small event without much crowd by a YouTuber which he would post on his channel. Ask him to post it with the hashtag before your restaurant’s name. Hashtag marketing is one of the latest tactics to sustain in food and beverage industry and to get immediate access. We are aware of the popularity of hashtags and YouTubers these days.
You may also cater to the traditional stage performances related to dancing, singing and stand-up comedy. Stand-up comedy by fresh faces is also making people laugh and is adequate for you to sustain in food & beverage industry by creating a long-lasting ebullient impression.
16. Tie-ups with Other Food Brands & Franchise
Establishing tie-ups with other brands can consolidate both the brands in the times of need and you both will be able to sustain in food & beverage industry together and better. It is likely to be with diverse arrangements and understandings. For instance, catering business entities may establish tie-ups with cloud kitchens for different food items that are usually not in demand in the conventional menu of catering like sauces.
You may also add cloud kitchen franchise in your existing business with cloud brands by DNY kitchens.
They invest in the major ingredients that people would consume at the event, like vegetables, bread, etc. Since a catering business would not be able to hold bottles of sauces because their demand is only in events and there is a risk of their getting spoiled if not consumed before the expiry date. After the tie-up with a cloud kitchen, it would make use of the sauces during its operations. A catering business usually invests in crockery, cutlery and furniture that is safe to store. The cloud kitchen may negotiate on rates for taking the sauces’ bottles. This way both can sustain in Food & Beverage Industry.
17. Incentives to Employees
We have already discussed upselling previously in the article. To encourage the frontend staff to sell more to the customers, offer them incentives. Give them some proportion of the sold food items or set a target for incentives’ generation for unleashing their enthusiasm to work. Your employees will act in response in your favor because they also need to sustain in food & beverage industry.
18. Special Treatment to Guests
Guests are always important to the host according to the cultures of most of the countries. Combining the cultural significance of guests and the practical approach of treating customers giving extraordinary treatment to the visitors is mandatory to sustain in food & beverage industry. Achieving restaurant sustainability is the easiest by making your guests or customers feel special on their visits to your restaurants. Offer them discount coupons if they exceed a particular amount of order.
Avail some complementary food items unexpectedly. Keep some surprises without marketing them like shopping vouchers or welcome drinks or desserts. All these tactics will make your guests feel special and they will definitely come back soon to help you sustain in food & beverage industry.
19. Launch Combo Offers
You might have come to know about combo offers by highly renowned international brands in your country but it has in the reach of small and local brands also. If you have not yet launched combos at your restaurant for cloud kitchens, it’s time to do it to sustain in food & beverage industry. Always remember to broadcast it as much as you can with digital marketing services that we will read about in the next tactic below.
Digital marketing is in practice in every business from this year because we all have learned online ordering, online making payments and online interaction. During the lockdown, it became the major means of communication and arrangement of essentials. You may utilize this as an opportunity to sustain in food & beverage industry to approach your target market. The digital world has brought people closer to each other. Food & beverage industry is at a unique advantage because it can design creative and colorful posts with tempting pictures of food items on social media handles.
The Pandemic Outbreak has also made everyone get access to online news channels, YouTube, Instagram, Pinterest, Twitter, and others for staying updated or getting entertainment. It has given a boost to digital marketing tactics availing a million-dollar opportunity to sustain in food & beverage industry. People are very close to their phones, influence them through SMS, messages, emails, social media, food delivery applications, etc. The correct approach of SEO and content marketing with regular posting can get you to the topmost ranks by Google or other search engines. Use Google Analytics to review the ups and downs of business performance. Have a look at the major tools of digital marketing as one of the ways to make your restaurant sustainable.
Food Delivery Apps
Social Media Marketing
These were some of the Ideas to sustain in F&B Industry.
The answer to the question of ‘What are Ideas to sustain in F&B Industry?’ is not very complicated. Persistence must be in determination to get over the challenges in food & beverage industry and not in the challenges. Keep up the hard work; take consultation from an experienced consultant like DNY Hospitality who can get you through this tough time. It is only a matter of a couple of months. If you sustain in food & beverage industry, you will be able to increase your restaurant sales astonishingly.
Not because many other restaurants have given up and there will be a boost in demand for online ordering but because of these 20 tactics for cloud kitchens and QSR both. Maintaining a little more patience will take you to new heights as soon as normalcy will retain. Good luck!
Restaurant businesses have exhibited trends of cumulative growth continuously. Under various situations, the food business has always adapted accordingly. However, due to the current situation Restaurant Business in Covid 19 majority industries are in a knee-deep problem. As far as investment is concerned, the future of hospitality is surely going to ensure tremendous growth. As soon as the vaccine reaches the masses. However, the burning question these days is whether it is an auspicious moment to invest in the restaurant business? The answer would take a dramatic course through the article. And the upshot would be unwavering growth during the onset of COVID 19 .
COVID 19 vs Restaurant Business
The food business has endured multiple severe outcomes due to the effect of Covid 19 in Restaurant Business , just as the other industries. The most gratifying aspect of this phase is that COVID 19 and Restaurant Business are capable of going hand in hand. The restaurant business belongs to one of the rarest Industries that had the potential to prevail adequately . The rationale is its competence to serve the society with the need of mankind-food. Man is a social animal who can’t stay in the lockdown for a prolonged period . This perspective has created a scope in the business, exhibiting a road map in favor of industry in 2021.
Reasons to Invest in Restaurant Business in Covid 19 Phase
The opening of 2020 was a great time frame for the restaurant business. It’s time to look at the grounds to invest in the food business in 2020-21.
1. Low Competition
Most of the startups and entrepreneurs have made up their minds to back out of the Restaurant Business in Covid 19. Because of the expenses they had to bear during the lockdown. The losses were huge and comprised of. Rent, assets of the restaurant including furniture, lighting, interior, crockery, utensils, and other paraphernalia. There is a silver lining in every black cloud. Therefore, there is a prospect in this challenging situation. If you are planning to put in money in the food business to gain fruits in 2021; the current scenario of low competition is serving you at its best.
2. Less Capital
The COVID 19 phase in the ongoing year is certain to fetch recession for the coming years. With this eventuality, it is advisable to invest in a restaurant business with does not need much capital. The fixed costs for inaugurating a restaurant entails license fees, furniture, rent, kitchen equipment, etc; and variable costs include food, operational costs, salaries, maintenance, electricity bills, etc. You can decrease the amount of capital with rent, salaries, furniture, kitchen equipment, etc; by designing a restaurant according to the COVID 19 guidelines. We would discuss more about the restaurant business in detail. While highlighting factors that should not be ignored during the occurrence of such a situation.
3. Less rent
Many people across the world at the moment are only focusing on getting survival income, especially landlords because they are unable to retain their commercial or non-commercial tenants. This state of affairs is another piece of advantage for an entrepreneur planning to invest in 2020. The major part of the costs of operating a restaurant is rent. One may have an effortless discreet approach to grab the property at much lesser rent than usual and fix it for a year with an agreement. This is an ethical way to make a foundation for profits for the first year of your restaurant business.
4. Grab Gains
Getting to the nerves of some essential factors holds a high importance when it is affecting the restaurant business in the future, and present as well. The first one is allied to the economic facet to take hold of gains by cost-cutting in the COVID 19 phase. It is fairly possible with a less crowd and maintaining social distancing. Having a special eye to consider social and cultural factors where you want to launch your restaurant business would be a blessing.
Make a research on the demographic factors of the local groups near the restaurant for your target market for supplying enhanced services. Take the political concerns acutely wherever you desire to establish your food business since you may have a wide range of options. Keep in mind the technological factors to direct investment for kitchen equipment, ventilation, exhaust, storage, and drainage in your restaurant business for safety during operations. Considering all these factors discreetly will unquestionably lead you to grab gains.
5. Great Team
Having a hardworking and talented team is a matter of luck. Under normal circumstances, you may or may not get access to the best talent of the industry. Due to COVID 19, many talented chefs, marketers, supporting staff members, caretakers and other backbones of the hospitality industry are hunting for new prospects in the budding hospitality business during these tough times. Your restaurant business can be their preferred destination and to grab a hold of this opportunity to make them work according to your terms & conditions.
6. Wider Niche
If you are one among those who have been planning to launch something new, innovative, and unique; the hospitality business during the onset of COVID can categorically give you the chance. People are willing to welcome innovation that can give them pleasure. The blues created as a consequence of lockdown due to COVID 19 has twisted some room for creativity in the hospitality business. Your innovative ideas to craft a presentation of the food items, can demonstrate to be a treat to their taste buds creating a great scope for your restaurant business.
7. Easy Public Relations
A business operates in an internal and external environment which affects them more or less continuously. The macro and micro factors in the external environment play a drastic role in strengthening the image of a restaurant business. It’s the golden hour to establish favorable terms with financiers, market intermediaries, transport service providers, food delivery app, app providers, et al. You will have more instances of interaction with all of them because of low competition.
8. Negotiable Terms
Take the hospitality business during COVID as an opportunity to mold the overall terms & conditions related to your restaurant business in your favor. The terms & conditions could be with respect to various agreements established with your suppliers and wholesalers. Realize your importance as their customers and negotiate your terms while signing the contract with them. The reason is simple, you are giving them business which the corporate needs the most in the COVID 19 phase.
Best Possible Ways to Invest in Restaurant Business
The future of F & B business is bright in the long-run but some efforts are needed to polish it in the near future. Facilitating the implementation of unique ideas in the hospitality business during COVID requires an approach altogether which is far from conventional. The best possible ways to invest in the restaurant business in 2020-21 are:
Cloud kitchens are remote kitchens that are gaining the focus of many startup investors because of no dine-in space and thereby no crowd. It can engender business without walk-ins by the masses. You may operate your restaurant business with multiple choices offered by cloud kitchens like cloud kitchens with single brands and multiple brands, home-based cloud kitchens, stand-alone cloud kitchens, shared cloud kitchen restaurants plus cloud kitchens, etc. Cloud kitchens offer a variety of advantages like less staff, less operational costs, less rent, less maintenance, better management, etc. Cloud kitchens have disadvantages in general which are added advantages for the future of F & B business in COVID.
Coworking kitchens in the restaurant business can be in cloud kitchens for restaurants. Coworking means two or more entities working under the same roof and operating in superior terms & conditions. These terms count on the mutual understanding of the entities working together. Hospitality business in COVID with coworking concepts can give stunning results because the overall costing can be half or one-third depending on the number of entities. Diverse possibilities of sharing can be with respect to rent, kitchen equipment such as salaries of the staff, electricity bills, cost of ingredients, etc.
Franchise business is for those who want it for those who want to invest with definite results. If you embark on the industry of restaurant business with the grand entry of multi-brand cloud kitchen franchise nothing can be better than this. You would have staunch support with your respective restaurant consultant. The preliminary time and effort are not essential to establish a brand because in a franchise restaurant business the brands are already famous. The food business in 2021 with the cloud kitchen franchise has immense scope, especially in multi-brand cloud kitchens.
4. Legendary Restaurant Franchise
Themed and inimitable restaurants are always the prime destinations for people and their steadfast customers visit them from remote areas as well. Beginning your restaurant business with a legendary restaurant franchise will be victorious in providing integrated and skyrocketing opportunities for affluence. The future of the F & B business during the COVID 19 phase can beat this challenge with an established brand of a restaurant. It is sagacious to invest in the restaurant business under these circumstances to evade the massive cost associated with marketing to institute a restaurant brand. It requires efforts from brand ideation to menu planning, kitchen planning, SOP’s & training, procurement & liasoning, restaurant theme, etc.
5. Existing Business Takeover
The existing business takeover is also one of the booming tactics that can take you to the pinnacle of the hospitality business in COVID. It is apposite for those who can distinguish the potential in a sinking ship and have the valor to get it through the storm and bring it to reach the coast. Invest in an existing restaurant business by taking it over and take the advantage of the brand valuation. Consider the factors below to revitalize the business generation of the restaurant. It’s due to the COVID phase that the restaurant owner agrees to furnish the restaurant to you.
6. QSR with Take-Home Service
Quick service restaurants are fast food casuals that are in fashion amongst all age groups whether they comprise ice creams, burgers, sandwiches, pizza, etc. Inaugurating your restaurant business with a QSR is an innovative idea with a take-home service apart from taking services of food delivery service providers. Two major principles of marketing are letting customers know your offerings. Launch the take-home service with a digital marketing campaign to encourage people to make the deliveries themselves also apart from ordering online while passing by the restaurants. This way your restaurant business in the future would obtain more exposure.
Necessary Factors to Consider!-The COVID Era
The operations of a restaurant are not complicated and they demand ample heed and attention. Some obligatory factors that one needs to deem while attempting to encompass a great start in the hospitality business in COVID are here:
1. Short Menu
The menu is the key to success in the restaurant business and you must design it according to the taste of the target market, the theme of the restaurant, and the Unique Selling Points (USPs). Keep the menu short to make it eye-catching and terrific for the comfort of customers and consumers. The shorter the menu; the higher are the chances of it getting established in the minds of the masses. During the phase of COVID 19 and hospitality, it would be less perplexing to customers and they would deliver the order faster and think less.
2. Recruit Limited Staff
Earn target amount of proceeds in the restaurant business this year by employing the requisite number of staff members. Don’t amuse trainees in COVID 19 phase even when they persevere. It would trim down the risk of getting infected in the first hand and also would formulate the execution of social distancing easier.
3. Outstanding Take-Away Service
Pioneer an outstanding takeaway service by bringing better liasoning in the management of the restaurant business. Allocate the chefs and the supporting staff so that they can deliver the orders on getting more orders online or footfalls. If this management is not up to the mark, the marketing hefts to broadcast the take-away service would be in vain.
4. Drive-Through Facility
The drive-through facility is a take-away facility that the government has launched in lieu of the COVID 19 phase. The drive-through facility enables the customers to acquire the food delivery from the restaurant or the outlet and stay safer during the COVID 19 phase. This is not easy for every restaurant business because one desires to build a window accessible from the shaded area from where the four-wheelers can drive through. This is enormously favorable for the other members coming along with the drivers, chiefly children. Make sure to do its branding as a USP.
5. Launch New Menus
People across the world have concerns with monetary stability to an alarming extent. Most of the companies in all the industries are advertising their products or services at economical rates. It would be healthier if you launch a cost-effective menu. This would also take steps as a penetration strategy through your hard-hitting competition which is in favor of your food business.
6. Focus on Hygiene & Sanitization
To get an evenhanded number of orders, your restaurant business has to be in compliance with the government guidelines. The future of F & B business has much to do with the performance at hand. Hygiene and sanitization practices are the most crucial life-saving strategies for the hour. Only cleanliness with immunity can construct a defending shield around the staff and the people visiting the restaurant for the time being.
7. Branding with a Right Message
Branding of the restaurant business has a close union with the vision and mission statement and other corporate philosophies. The future of hospitality is with the entities that put forward a comprehensive package of branding with a professional approach, interior designs, appetizing food, and digital marketing. Branding & designing are very influential and the messages conveyed carve a sturdy and eternal impression. Keep the messages to benefit your restaurant business in the long run and not only during the food business in 2021.
8. Improved Service and Delivery Etiquettes
The food business belongs to the hospitality industry which is in turn a part of the service industry. The chief rudiments of the service industry are product, service, service environment, and service delivery. In the restaurant business, the product(s) is/are your offered eatables. Employ aesthetic designs to appeal to the senses of your target market and other potential consumers to make the service environment heaven to visit. Improve service delivery by the great quality of packaging and branding.
9. Enhanced Packaging
The unsurpassed quality of the packaging is a must for any restaurant business because the food items must be safe in them. Besides, it is also indispensable for showing the designs of branding on the packaging designs. During the COVID 19 phase, advance the packaging by making sure nothing with the main food items fall out. It may pertain to sachets of sauces also. Earlier, it would have been okay if it did but the hospitality business in COVID cannot afford it. It can derive a careless impression on the customers.
Immediate Boom in the Restaurant Business in the Future
The future of F & B business is unquestionably coming with double or triple returns but one should invest in present times. It is a golden opportunity to create the desired brand name and brand image because of low competition, less rent, less capital, and other important reasons stipulated above. Just like after a storm comes the calm; after a recession comes a boom. It is noteworthy that the industry of restaurant business will acquire an abrupt boom after the exultant launch of vaccines. The hospitality industry is directly related to a blend of amusement and socialization. It is also in proximity to the travel & tourism industry that is going through a long pause in the international scenario and national framework. As soon as it would be resuming, the food business would recuperate all the losses in the first quarter or half of the year.
The restaurant business is going through intricate times as a cycle of ups and downs. It is customary. We have crossed the major period of the pandemic that influenced the situation. The vaccine is in the ultimate stage of trials and this time is ideal to launch the hospitality business in COVID because the domino effect of marketing comes to notice following a couple of months. Investing instantaneously will get you to the summit of the industry with conviction. The food business in 2021 will capture an unsullied start with mobilizing the resources jointly for the common good of the reciprocally allied industries. DNY Hospitality offers end-to-end service in restaurant consulting and cloud kitchens.
Ordering food online: Pros & Cons are many in the restaurant industry, it has drastically changed over time. Over the last 5 years, majority restaurants are opting to take their business completely online and turning it digital. The online ordering platform statistics have shot up in 2020, due to the onset of COVID-19 as people were not allowed to dine out anymore for safety and hygiene issues. Any big business decision whether it is start up a restaurant, or taking it online has the element of risk attached to it. In this blog, DNY Hospitality points out advantages and disadvantages of taking your food business online and a customer’s mindset, which will help you tackle such situations if ever it arises.
Ordering food online: Pros
1. Ease of comfort
Ordering food online has been a blessing to many people especially during the lockdown. The whole process of ordering food online provides convenience to all its users. Right from finding the restaurant, choosing a dish, up to the delivery and enjoying the meal, it is all done from the comfort of your own house. The decision making for food ordering has come to less than 7 seconds.
2. Spoilt for restaurant choice
Food aggregators online spoil you for the choice of restaurants. Ordering food online has now become the new ‘searching for a movie on Netflix’! Too many good options, you want to try everything, but you don’t know which particular restaurant you want to order from. Ordering food online does not just offer a huge number of restaurants, but a vast option of cuisines as well. This allows customers to try different food and experience cuisines from all over the world in the comfort of their own home.
3. Diet catering
If you are a vegetarian, pescatarian, vegan, a health freak, lactose intolerant, gluten free, ordering food online caters to it all! You need not worry while ordering food online, with just a click of a button; you can have your dietary constraints at your fingertips along with the dishes suggested for the die you follow.
4. Savior during unforeseen events
There are days when parents, college students etc. do not want to cook because they’ve had a long and tiring day and don’t want to enter the kitchen. Ordering food online comes to the rescue, satisfies your cravings and keeps your belly happy. Even during an event of a heavy rain or a storm, ordering food online is the best resort as it keeps you safe at home as well.
5. Birth of Home kitchens
We say when the world has moved online, the most special meals cooked from home and delivered is the best idea. This gives rise to many home kitchens, who wanted to pursue their passion with cooking and professionally following it up.
Disadvantages of ordering food online
1. Waiting period
Ordering food online sometimes takes longer than usual. This happens for a number of reasons which is mainly to do with distance of the restaurant from your house, heavier traffic flow, rush hours at the restaurant or the cloud kitchen or a bad weather condition. In such situations, a customer’s mood and mindset plays a key role. The patience level has dropped to more than 60% and that’s the reason why decision making for food ordering has come to less than 7 seconds. With immense competition online, customer make his way to decide the brand, decide what to order and make a payment.
2. Lonely restaurant atmosphere
Every online order accounts for a customer who physically dines in the restaurant. Some restaurants work hard on the aesthetics and interiors with a motive to draw people dining in. When such restaurants are empty or just have 3 tables full and the majority of their sales takes place online, it kills the overall restaurant atmosphere which makes it seem lonely.
3. Priced higher than dining out
Your comfort comes with a cost! Ordering food online would mean higher priced dishes compared to a regular restaurant rate. This accounts for delivery charges, aggregator commission and sometimes even tips. In such situations customers prefer directly calling up a restaurant, placing their order and picking it up themselves.
4. Lack in your social life
A restaurant experience is something to be enjoyed with friends and family. Ordering food online does not do this, but puts a strain on your social life. The only thing keeping you company while ordering food online are your TV shows.
Food businesses in India mainly partner up with two major aggregators; Zomato and Swiggy. What these apps do is provide customers with a large variety of choice in restaurants and food, available just at your fingertips and is a click of a button away. Ordering food online: Pros & Cons As per the current demographics, Millennials lean towards this option more instead of physically dining out, as this is the ‘tech-savvy’ generation. Let’s deep dive more into what customers primarily look into while ordering food online.
1. Fast accessible menus
People who order food online majorly already have a clear picture in mind as to what they want to eat. Menus on these platforms should be accessible with ease and swiftness. The menus should also be short with descriptions that can be understood by everyone reading it, to make the ordering process quicker.
2. Other customer reviews and ratings
Customers always head to the ‘Reviews’ page whether it is to try out a new restaurant, explore a new place or for a hotel stay. As an online food business, it is important to get exceptional reviews to boost your brand value and reputation online. Keeping this in mind, customers deep dive into other customer’s reviews and pictures, and expect the same level of service and satisfaction as mentioned by other reviewers.
3. Customization is personalization
Catering to different types of customers would also mean catering to their every request. Customers with new food lifestyles and eating habits are at the top when it comes to high level of customization for every order. Whether it is the option of having a vegan, gluten free or a lactose free meal, your restaurant should be able to cater to all the customer’s requirements to keep them happy and to retain your customer base. Happy customers are loyal customers for a lifetime.
If you are a restaurant business, DNY Hospitality hopes these tips help you when you set up your food business online.
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