Ideas Are Concepts Until Executed.

Nothing is greater than Feasibility!

An Entrepreneur who wanted to start an extremely unique business of “chops” in India, approached us to setup a QSR business. His inspiration came from a brand in USA that he always admired. The Brand failed in 8 months of operation, these are some underlying reasons for the failure-

• The product was extremely unique, to be able to gain that market acceptability.
• Uniqueness should not be greater than feasibility, the procurement of the ingredients was extremely challenging in market like Mumbai.
• The Owner launched another brand within the same premises to sustain, however the brand required another set of skilled staff to operate, another set of ingredients and this created a chaos.
• Very low marketing funds and running capital.
• The passion & product love was greater than the Consultant’s opinions and guidance.