An American fried chicken concept from Pune, establishing its place in the youth dominant market with its USPs like fried chicken burgers, fried appetisers, fried chicken dominated menu with unique sauces, dips and an attractive packaging. In a Business Format of a QSR in Koregaon Park pune with a young and rustic interiors has given an overall alignment in brand’s story. Single centric niche positioning of the brand will create a faster awareness. DNY Hospitality has executed as Turn-Key setup as well as ideated from the Scratch.