Market Feasibility Study

How to identify the success of a product in a particular market.

The Purpose

DNY Hospitality in over 15+ years of experience has chalked out a very unique and detailed strategy to understand the market dynamics before you could start a Food Business. Fact remains – Every Brand is positioned as per its market acceptability, demographics and target group study.
The detailed region study enables a business to understand the underlying answers to –

  • Which cuisine would be the best to start in a given region?
  • Which area should be the best to target to get maximum audience within thier right target segment?
  • What authenticty level of dishes can be acceptable?
  • Is your idea worth experimenting in your target market?
  • Pros and Cons of your concept given the demographics study.

Detailed Parameters for Market Feasibility -

  • Online ordering Trends
  • Cuisine performance in %
  • Area performance rankwise
  • Age group dynamics
  • Average order value & average spending
  • Competitor analysis
  • Type of audience – Residential/ Corporate
  • Possible Opportuties and gaps
  • 7 km radius target to have a store/ kitchen
  • Overview, Outcome and Consulting by DNY research department to shortlist a right location, cuisine and brand strategy.

Related Scope

Dream Big! See Your Bigger Picture! Plan Ahead!

Market Feasibility Study
In-depth market research in the form of online & offline data associated with the top performing cuisines & total order valuation in a given area to determine your brand’s acceptability. Learn More →
Business Ideation & Concept
We ideate Brands based on the market study and positioning. Business model setting and concept creation go hand in hand and this depicts alignment. Learn More →
Menu Engineering
Menu engineering is a deep science to determine your niche, the target audience, food costing and the recipe consistency standards. Learn More →
Smart Kitchen Planning
Kitchen plans created to optimize the compact space, aiming negligible order delays and highest team efficiency. Learn More →
Operational & Kitchen SOPs
We define the standards to operate your restaurant business to guide the business in a determined trajectory for easier management and a faster expansion. Learn More →
Team Training
An integral part of the planned menu which entails an on-ground training of all the recipes, processes & a systematic code of conduct. Learn More →

Ready To Kickoff?

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