Market Feasibility Study

The Purpose

DNY Hospitality in over 15+ years of experience has chalked out a very unique and detailed strategy to understand the market dynamics before you could start a Food Business. Fact remains – Every Brand is positioned as per its market acceptability, demographics and target group study.
The detailed region study enables a business to understand the underlying answers to –

• Which cuisine would be the best to start in a given region?
• Which area should be the best to target to get maximum audience within thier right target segment?
• What authenticty level of dishes can be acceptable?
• Is your idea worth experimenting in your target market?
• Pros and Cons of your concept given the demographics study.

Detailed Parameters for Market Feasibility -

• Online ordering Trends
• Cuisine performance in %
• Area performance rankwise
• Age group dynamics
• Average order value & average spending
• Competitor analysis
• Type of audience – Residential/ Corporate
• Possible Opportuties and gaps
• 7 km radius target to have a store/ kitchen
• Overview, Outcome and Consulting by DNY research department to shortlist a right location, cuisine and brand strategy.