Theme Development

How to give your business a makeover?

What is meant by thematic restaurant?

A theme restaurant is a restaurant that has a distinct theme in its décor, name, food or any combination of these. Many theme restaurants can be found throughout the world, with themes such as medieval time periods, jungles and famous individuals.

Commonly located in tourist areas, theme restaurants often cater to tourists’ desire to eat at novel or unique establishments.

One aspect of a theme restaurant that sets it apart from other restaurants is the fact that the theme is present in every aspect of the restaurant. The theme decorations are present outside, in the lobby area, where customers eat, in the serving pieces, in the food and even in the bathrooms. An exaggerated and extravagant portrayal of the restaurant’s theme is what draws many people in to eat. This type of restaurant usually requires a large investment of capital, so owners expect to draw large crowds based on the theme.

How do you write a restaurant concept?

Things to consider when building a concept include:
  • Your restaurant’s name.
  • Menu design and descriptions of dishes.
  • Style of service (e.g. fine dining, bistro, family style, buffet, food truck, etc.)
  • Décor and overall ambiance.
  • Background music or vibe.
  • Floor plan, number of tables.
  • Restaurant location.

Related Scope

Dream Big! See Your Bigger Picture! Plan Ahead!

Market Feasibility Study
In-depth market research in the form of online & offline data associated with the top performing cuisines & total order valuation in a given area to determine your brand’s acceptability. Learn More →
Business Ideation & Concept
We ideate Brands based on the market study and positioning. Business model setting and concept creation go hand in hand and this depicts alignment. Learn More →
Menu Engineering
Menu engineering is a deep science to determine your niche, the target audience, food costing and the recipe consistency standards. Learn More →
Smart Kitchen Planning
Kitchen plans created to optimize the compact space, aiming negligible order delays and highest team efficiency. Learn More →
Operational & Kitchen SOPs
We define the standards to operate your restaurant business to guide the business in a determined trajectory for easier management and a faster expansion. Learn More →
Team Training
An integral part of the planned menu which entails an on-ground training of all the recipes, processes & a systematic code of conduct. Learn More →

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