Zomato and Swiggy Marketing

How to Market your Product on Zomato and Swiggy Effectively?

Mastering Food Delivery Art!

During or after the pandemic, Swiggy and Zomato have shown their high growths and low standard profits in the past decade. We perceive a high-end competition structure between these two start-ups when it comes to marketing techniques, online growth, and income creation.

As of current year, these two brands are considered to be one of the most competitive enterprises in India. This includes their social media presence as well as the user personas they’ve created for their target demographic.

Now, what jumps out about the evolution of these brands, and how have their digital marketing systems fared in terms of maintaining client loyalty?

Zomato's strategy

Innovation and adaptability are at the heart of Zomato’s strategy. Zomato’s key secret is being able to stay up with the ever-changing food delivery scene in a country full of foodies. When a project doesn’t go as planned, the core team is eager to examine it, make the required adjustments, and pivot their strategy as needed.

Advertising, Ticket Sales from Events, Delivery Charges and Commission, Subscription Programs , and Consulting are the revenue streams that Zomato focuses on. Like its competition, the company has a B2B and B2C business model.

The company has spent a significant amount of money on SEO and has worked diligently to improve its user interface and make it more user-friendly. They’ve also been in charge of social media marketing on sites like Facebook, Pinterest, Twitter, and Instagram. In fact, Zomato’s Instagram reach is far bigger and more efficient than Swiggy’s, because the campaigns they run are more audience engaging, including online competitions and other activities.

 

Swiggy's Marketing Policy

Swiggy is India’s largest meal delivery platform without a doubt. Founded in 2014 by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini, the company has its headquarters in Bengaluru, India.

The company has shifted its focus to more economic issues, such as grocery and prescription delivery, which is a totally different approach from that of the competing startup, Zomato. Swiggy, on the other hand, is backed by one of the industry’s most recognized investors. Swiggy Stores, which is attempting to strengthen its shipping and logistics capabilities in order to compete with Grofers and Amazon, sees huge potential in the coming year.

Swiggy uses a variety of online and offline campaigns to promote its services and brand. Many online advertisements emphasize the use of social media sites like Instagram, Twitter, and Facebook. They have a social media presence that not only goes into advertising but also takes in client complaints and criticism.

Related Scope

Dream Big! See Your Bigger Picture! Plan Ahead!

Market Feasibility Study
In-depth market research in the form of online & offline data associated with the top performing cuisines & total order valuation in a given area to determine your brand’s acceptability. Learn More →
Business Ideation & Concept
We ideate Brands based on the market study and positioning. Business model setting and concept creation go hand in hand and this depicts alignment. Learn More →
Menu Engineering
Menu engineering is a deep science to determine your niche, the target audience, food costing and the recipe consistency standards. Learn More →
Smart Kitchen Planning
Kitchen plans created to optimize the compact space, aiming negligible order delays and highest team efficiency. Learn More →
Operational & Kitchen SOPs
We define the standards to operate your restaurant business to guide the business in a determined trajectory for easier management and a faster expansion. Learn More →
Team Training
An integral part of the planned menu which entails an on-ground training of all the recipes, processes & a systematic code of conduct. Learn More →

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