During or after the pandemic, Swiggy and Zomato have shown their high growths and low standard profits in the past decade. We perceive a high-end competition structure between these two start-ups when it comes to marketing techniques, online growth, and income creation.
As of current year, these two brands are considered to be one of the most competitive enterprises in India. This includes their social media presence as well as the user personas they’ve created for their target demographic.
Now, what jumps out about the evolution of these brands, and how have their digital marketing systems fared in terms of maintaining client loyalty?
Innovation and adaptability are at the heart of Zomato’s strategy. Zomato’s key secret is being able to stay up with the ever-changing food delivery scene in a country full of foodies. When a project doesn’t go as planned, the core team is eager to examine it, make the required adjustments, and pivot their strategy as needed.
Advertising, Ticket Sales from Events, Delivery Charges and Commission, Subscription Programs , and Consulting are the revenue streams that Zomato focuses on. Like its competition, the company has a B2B and B2C business model.
The company has spent a significant amount of money on SEO and has worked diligently to improve its user interface and make it more user-friendly. They’ve also been in charge of social media marketing on sites like Facebook, Pinterest, Twitter, and Instagram. In fact, Zomato’s Instagram reach is far bigger and more efficient than Swiggy’s, because the campaigns they run are more audience engaging, including online competitions and other activities.
Swiggy is India’s largest meal delivery platform without a doubt. Founded in 2014 by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini, the company has its headquarters in Bengaluru, India.
The company has shifted its focus to more economic issues, such as grocery and prescription delivery, which is a totally different approach from that of the competing startup, Zomato. Swiggy, on the other hand, is backed by one of the industry’s most recognized investors. Swiggy Stores, which is attempting to strengthen its shipping and logistics capabilities in order to compete with Grofers and Amazon, sees huge potential in the coming year.
Swiggy uses a variety of online and offline campaigns to promote its services and brand. Many online advertisements emphasize the use of social media sites like Instagram, Twitter, and Facebook. They have a social media presence that not only goes into advertising but also takes in client complaints and criticism.
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