Job Description

A strategic leadership role focused on developing and executing comprehensive digital marketing strategies, with emphasis on content marketing, social media management, and SEO optimization to drive brand growth and engagement.

Key Responsibilities Include:

1. Content Marketing:

• Develop and oversee the content strategy, ensuring alignment with business goals.
• Create and manage high-quality, engaging, and SEO-optimized blogs, case studies, and website content.
• Collaborate with designers, writers, and other teams to produce compelling content.
• Monitor and analyze content performance using analytics tools and optimize strategies accordingly.

2. Social Media Marketing:

• Develop and execute a social media strategy to enhance brand presence and audience engagement.
• Manage and grow social media accounts (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).
• Plan and oversee the creation of social media content, including posts, videos etc.
• Track KPIs such as engagement, follower growth, and conversions to optimize campaigns.

3. SEO & Organic Growth:

• Develop and implement an SEO strategy to improve organic rankings and drive traffic.
• Conduct keyword research, on-page optimization, and link-building initiatives.
• Collaborate with developers and content teams to ensure technical SEO best practices.
• Monitor SEO performance using Google Analytics, SEMrush, or other tools.

4. Campaign Management & Analytics:

• Plan and execute marketing campaigns across multiple channels.
• Analyze campaign performance and generate reports & insights for continuous improvement.

Primary Skills

• Digital marketing strategy development
• Campaign management
• Team leadership
• Performance optimization
• Content strategy and creation
• Social media management
• Brand storytelling
• Community engagement

Education

Bachelor's or Master's degree in Marketing, Communications, or related field