Success Story
Mazhe Majghar
Brand Growth Parameters
Menu Innovation
90
Target Audience Fit
Brand USP's
01
Authentic Malvani seafood and thali specialties
02
Traditional coastal flavors and fresh ingredients
03
Highway-friendly quick service format
04
Value-for-money family dining experience
Brand Vision
- Establish authentic Malvani cuisine on highway location
- Create efficient systems for high-volume operations
- Optimize quick service for transit customers
- Maintain consistent quality in seafood preparations
Consulting by DNY
- Menu engineering focused on Malvani specialties
- Kitchen layout optimization
- Operational SOPs for consistent food quality
- Menu designed for highway transit audience
