Success Story
YUI (Authentic Asian Diner)
Brand Growth Parameters
Outlet Footfall
Authenticity of Menu
Choice of Cuisine
Brand USP's
01
Authentic Asian Cuisine
02
Small & Quick Business Format
03
Dine In Experience
04
Scalable model
Brand Vision
- Starting an Asian cuisine restaurant in Borivali.
- Having many menu varieties.
- Catering to families and youth.
- Scaling up with multiple outlets.
Consulting By DNY
- DNY analyzed the market for Asian food in Borivali and identified viable concepts, price points, and offerings.
- DNY guided on having a lean and unique menu, instead of long one.
- DNY opened up new target markets for the brand by strategically positioning it.
- Built a scalable brand.
