Success Story
Fofitos
Brand Growth Parameters
Nutritional Credibility
Menu Taste Appeal
Everyday Affordability
Brand USP's
01
Doctor-Backed Nutrition
02
Macro-Mapped Meals
03
Healthy, Actually Tasty
04
Affordable For Everyone
Brand Vision
- Starting an Asian cuisine restaurant in Borivali.
- Having many menu varieties.
- Catering to families and youth.
- Scaling up with multiple outlets.
Consulting By DNY
- DNY analyzed the market for Asian food in Borivali and identified viable concepts, price points, and offerings.
- DNY guided on having a lean and unique menu, instead of long one.
- DNY opened up new target markets for the brand by strategically positioning it.
- Built a scalable brand.
