branding v/s marketing
5 Mins Read
Branding is the process of giving meaning to a specific place by creating and shaping a brand in the consumer’s mind. The brand exists only in the mind of customers if the branding is of a top-notch level. Every brand hold story which branding depicts to their viewers. Each one of these interactions tells a story to your customers.
Undoubtedly, the brand’s goal is measured in the way the consumers perceive it. Hence, everything matters when it comes to design the strategy to project your brand, from the look, the smell, the touch and in cases of consumables, even taste. DNY hospitality – brand positioning and designing company helps you blend together different brand elements like the company’s name, logo, colour palette, letterhead, etc. to build a remarkable identity.
Brand designing is key components of your brand strategy, be it internal or external. Consistency ensures retention. From your brand logo, company presentation, signage board, packaging, uniform or menu design —everything demands a constructive consistency. That’s what we promise at DNY, your one stop restaurant consulting and branding partner.
If your branding is strong enough you can cover all these points:
Concept Creation & Brand story
A great brand concept ensures the below mentioned agenda-
- Brand’s vision
- Brand’s uniqueness
- Brand’s value & success
The concept creation of the restaurant when done correctly can have a big impact on turning outsiders into the guest. The story line that the brand communicates is through its visual appearance. The brand language and the visuals when follow a particular direction, that’s called a “Great Concept”
The design considers many factors like the logo on the entry door, the way finding signs that direct the customer to the restroom or the placement of the menu boards. The centre of any restaurants is its dining room, which should be welcoming and comfortable. The kitchen planning is as important as the dining room. So, the size of the kitchen and the type of food you are
serving will dictate the kitchen layout. Some restaurants have such an eye catchy designing in outside areas, such as deck or patio it automatically turns viewers into guest. We at DNY Hospitality, make sure your restaurant concept is depicted visually by the aesthetics and branding.
With the Concept Development and Brand top-notch designing, the customer connects with the brand naturally, he already starts feeling and imagining the story that the brand is communicating, wants to visit the place repeatedly because the vibes are absorbed. Bottom line says “Successful Restaurant sells a concept first, and then the product”